Timothy J. Martin, MBA
M.A. Masters in Communications
Last active: 1 day ago
For over 20+ years I have proven myself to be a front-line Sales & Marketing executive that holds himself accountable for sales results. Yes, sales results. That's marketing's function - to support sales activity.
Strategy was the disarming boy with a sling - the tactic was the spinning stone and its accuracy that dropped Goliath. To those ends, I develop challenge-specific, strategic approaches and unique tactical implementation (branding, web, ad campaigns [Broadcast, web, eMKT + DM], video, collateral, events, sales programming), to deliver on our mutual ROI commitments.
In the marketing arena my strategic directives and tactical programs are focused upon increasing:
+ Market-share through audience Mind-share
+ Tangible ROI from marketing resources & expenditures
I have extensive experience in working with the top universities incubators, entrepreneurs, and Fortune 50 - 1000 companies in delivering ROI based campaign development and management in: B-2-C + B-2-B categories. We are Triple Bottom Line firm; people, planet and profit ("three pillars of sustainability").
To deliver; On Strategy, On Time & On Budget - I develop comprehensive Project Scope, Creative Brief, and Production Schedule documents that are reviewed and agreed to before projects begin.
"If you're not in the "consideration set" - you're not in the shopping cart,"
Timothy J. Martin, M.A.