Faith eliza S.
Trade Marketing Executive and World Traveler
Last active: 30 days ago
Having been in the Commercial Business Group of the biggest real estate developer in the Philippines, Ayala Land Inc., for nearly two years, I am well-versed in knowing how to pinpoint a target market's needs when planning for a commercial development. Not only have I had the chance to study the behaviors of certain markets for future developments, but I have learned how to research thoroughly to attain statistics that will justify putting certain stores and restaurants in a commercial development. Aside from pinpointing what to put in a commercial property, I have also learned the technique of knowing how to effectively place certain concepts on certain floors and areas to create a more efficient environment for mall-goers.
The department I used to be under also handles all the applications for our commercial developments, which in turn, exposed me to the art of interviewing the said applicants and knowing whether or not their concept must be prioritized, depending on the uniqueness or popularity of it. Also, the department I was part of in Ayala Land Inc. was in charge of screening restaurants that want to lease a space in our commercial developments, so I have tasted some of the best dishes and some, not at all worth mentioning. This has made me develop an acquired taste and it's rather easier for me now to identify which dishes are of quality and which aren't.
Currently, I work as a Trade Marketing Executive for a global Home Appliance company. I am involved in Trade Marketing, Product Marketing, Financial Analysis, Budget Planning and Strategic Positioning, and constantly work with several departments in the company. I regularly work with and present to the Financial Controller, the Sales Director, the Marketing Department Head, the Trade Marketing Head (who I also directly report to), and the Country Manager. Mainly, I present Strategic Plans to expedite the sell-out of our products in the market. I also plan for the budget and ensure that I have several options ready, should there be any sudden changes. Aside from this, I am the main point-person in the company when coming up with business memos sent to various clients. I've been tasked to deliver bad news on a positive note and have succeeded, as well as convince the client that a certain scheme is better through the written word and also, succeeded.
I am a fast learner and I am always open to crafting new skills and management techniques to increase my business acumen. I am the type of person who, when given a task, can accomplish it independently, and in the process, find my own ways and procedures to attain it, but at the same time, incorporate the current process and turn it into something more efficient. In the end, however, I deliver the result, and often present two or more options to ensure that the client or the one I'm presenting to gets the best choice.
Aside from my extensive experience in a corporate environment, I also love to travel. My two passions are food, as subtly mentioned earlier, and travel. When I travel abroad, or even to different cities within my own country, I try out different cuisines and immerse myself in different cultures with the desire to learn about the history of a place. The one thing that has made me fall in love with traveling even more, however, is meeting people from around the world. In 2012, I traveled to Europe alone and met people from different parts of the world, who I still keep in touch with and some I consider as my closest friends. I did it again early 2014 and extended my circle of friends and connections to even farther parts of the world.
I'd like to say that I am well-rounded, having visited 30 countries and having friends from all around the globe. I like to think globally, may it be volunteering to teach English to Cambodian children or going abroad and learning things that I could bring to the Philippines that will help my country become a better one.