Google Partner, Mad Scientist, Data Wizard, Piano Recordings
Last active: 1 day ago
Michae Thompson - Digital Marketing Pro
Bing Ads Accredited Professional
Top marks on Elance: https://www.elance.com/s/miekwave/
Generated thousands of sales/leads, increased productivity, saved time, reduced risk, cut waste, boosted revenue, and improved ROI through actionable Analytics, PPC, and Project Management. Yet keep things simple.
• 7 YEARS OF ANALYST AND PPC EXPERIENCE
• EXCEL PRO
• ANALYTICS PRO
• KPI REPORTING
• PROJECT MANAGEMENT
• GENERATED THOUSANDS OF SALES/LEADS
• CUSTOM REPORTING / DASHBOARDING
• IMPLEMENTED AND LAUNCHED HUNDREDS OF CAMPAIGNS
• FACILITATED LAUNCH OF PROFITABLE WEBSITE PROPERTIES
• OVER $100,000/mo. IN CURRENT AD SPEND UNDER MY MCC
SKILLS YOU NEED
Managing over $100,000/mo. in ad spend. Attained thousands of clicks on hard to obtain 10/10 QS keywords, Landing Page Optimization, Search and Display Advertising, Conversion Tracking, ROI Optimization, Merchant Account Integration and PLA ads. Basic and Advanced Automation Rules, Active Scripts (bids), and Passive Scripts (reports/Google Docs integration), Advanced Shared Library implementations, Advanced Placement implementations (ex. URL audits and exclusions), Demographic Targeting implementations (ex. Age, Geographic, Topic Affinity)
EXCEL 2010/13 PRO
Pivot Tables, Dashboards, Analytics API, SEO Tools API, Ad Intelligence, API, Slicer Reports, PDF Reports, ROI Analysis, Lead/Sales Acquisition, Analysis, Rate Tables, Custom Dashboards, Distribution Tables, Graphs, etc.
GOOGLE ANALYTICS PRO
Dashboards, Custom Reports, Custom Goals, Values, Profiles, Excel API,KPI Reports, Tag Manager, Remarketing List, Familiar with Classic Analytics and Universal Analytics (new) protocols etc.
Power user on Basecamp, Freedcamp, and Asana Project Management Platforms. Hired designers and content staff and trained on PM procedures. This includes goals, to-dos, milestones, calendars, and productivity hacks.
Investigate questionable or fraudulent visitor activity. Developed SERPs Workbook that details tracks competitor intel. Developed a custom API workbook that extracts every conceivable Dimension, Custom Dimension, Metric, and Custom Metric imaginable (including eCommerce) into one sheet. Translate data into a story and determine
SEMRush, MOZ, Compete.com, Alexa, etc.
SEO (ON SITE)
Webmaster Tools (Google and Bing versions), Sitemap, H Tags, Alt Tags, Content Mgmt. Keywords, etc.
SEO (OFF SITE)
Social, Business Listings, PR Web, PR3+ Backlinks, etc. Project and Lead Management: Custom SaaS Software Solutions, Account creation best practices. Attain proficient or mastery level use of most SaaS applications or web-based platforms within days. This includes CRM systems, E-Mail platforms, etc.