Michelle Jean Yeang
Versatile & Experienced Copy/Song/Web Writer
Words don't exist in a vacuum.
They are a big part of an overall concept, a lean mean selling machine that is designed and tenderly crafted to persuade.
I write to meet your objective, to help you create opportunities, to spark imagination in your audience.
And with 10 years' experience in writing across print, web and broadcast platforms, in media, retail and education industries, I know exactly the level of research and analysis that's required for crafting effective copy VS delivering fluff that sounds good but doesn't get the job done.
Somebody asked me what exactly it is that I write. That actually got my tongue - how to put it in words? Well, here goes: Radio - trailers, ad-libs, commercials, roving reports, live broadcasts, open talks; Marketing communications - press releases, websites, print ads, magazine articles, advertorials, sales kits, member loyalty communications, direct mailers, e-newsletters, flyers, brochures, pamphlets, banners, emcee scripts, Google adwords, invitation and greeting cards; Corporate communications - corporate speeches, stakeholder updates, annual reports; Magazine writing - feature articles, entertainment articles, gossip articles, television reviews, lifestyle articles, food and book reviews; Web writing - website pages, blogs, social media posts, etc. I also write song lyrics, jingles, rap, poems, short stories, my personal blog articles, and anything that falls under creative writing I guess! :P