My ideas begin with the belief that for good design, everything must have a purpose. When everything has a purpose, design is useful, beneficial and aids understanding. Good design comes from a unity of purpose that’s visible when the client’s message, the product and the presentation are all interrelated.
My design process starts with detailed planning. This helps create economy of design, an economy that’s not wasteful, respects our client’s investment of time and money and is built to last. I strive for communication that is clear, simple and centered on the message.
I seek an appropriate and just solution in all jobs, whether that’s a full re brand for a large company or major public body, or a business card for a small start-up.