Writer, Editor and Online Content Specialist
Last active: 3 months ago
Lori Weaver's career in communications and marketing spans 20-plus years and includes experience in journalism, media relations, promotional writing, and online content. She has served as an editor and writer for both digital and print publications, serving both domestic and international audiences. She also has agency experience where she developed marketing, media relations, communications, public relations and crisis communications plans. Lori has served in an executive-level role leading a communications and media relations program for a large, nonprofit organization and has served as marketing director for a small, privately owned company. While serving at the latter, she was also responsible for all online content and for media relations. She was also hired by the New York Times to provide content for one of its then online properties. Currently, she operates her own communications business specializing in custom online content and the "new PR." Lori has broad industry and topic experience, with clients in the real estate, business planning and finance, sustainable living, science, natural food, renewable energy and agriculture sectors. She is also a licensed real estate agent and Realtor in Kentucky. She has impeccable grammar and writing skills. Lori is equally adept at providing blogs, web content, promotional copy, feature articles and news stories. She offers the advantage of being formally trained in media, marketing, communications, and PR plan development and implementation. She has served on education panels for social media, custom content and the "new PR," and has been a guest on a local radio station regarding her views about the increase use of on online content in marketing. Lori has exceptional writing and creativity skills, plus her specialized knowledge in real estate, business planning and analysis, and natural health/foods, in particular, make her an incredible asset for any business within these sectors.