Award Winning Integrated Marketing, Strategy & Production Leader
Last active: 03/22/2014
For 17 years, Brad O’Brien has been an award winning global digital and integrated marketing thought leader. His work extends the reach of many top tier brands. He has led numerous Fortune 500 campaigns including Nike, Sony, Pepsi, HBO and HBO GO, HP, Nokia, Chanel, MTV, Pepsi, Apple, Target, Jet Blue, Nickelodeon, Loreal Paris, Subaru, SC Johnson and Walmart. His work has been recognized by Cannes Lions, Promax/BDA, The One Show and The Webby Awards.
Brad specializes in developing engaging, holistic brand stories and marketing solutions that result in increased consumer acquisition and higher retention rates. This approach of building out memorable tactics has also lead to increased revenue, brand awareness and sales by intuitively appealing to consumers at every interface.
Accustomed to working on integrated campaigns, Brad works across tactics including digital, mobile, strategy, film, eCommerce, gaming, experiential and emerging platforms. His biggest strengths are in digital strategy, planning and production. He also leads discovery, user case journeys and creative development on many campaigns. These include the global launch of Nike Plus, NikeiD, HBO.com and the creation of the HBO GO app, Nokia Vine, the global launch of Sony.com in over 35 countries and the launch of Sony's Pottermore, a partnership with J.K. Rowling.