Content | Copy
Writer and editor actively accepting copywriting, copyediting, and social media work.
In the social media space, I have represented Lionsgate Home Entertainment, Sir Ian McKellan, NETGEAR, Pelican Products, and GameStop, the world's largest gaming retailer. My work consistently beats client expectations and sets company records.
- In just a few months, the Epic Reward Giveaway campaign helped GameStop sign up more than 6 million members (vs the original goal of 4-5 million), making PowerUp Rewards one of the fastest-growing loyalty programs in retail history. The Epic Reward Giveaway is now a permanent core monthly benefit of PowerUp Rewards, and within a year has attracted over 10 million members.
- Soon after the launch of Call of Duty: Black Ops, it was announced that the final pre-order total had exceeded our original goal by nearly 10 percent. This integrated campaign generated excitement in the marketplace and, more importantly, drove sales.
- Halofest quickly became the destination for news, content and pre-orders. Exceeding our goal of 1.1MM pre-orders, the program created GameStop preference and closed the loop from pre-order to purchase.
I'm an expert not only in social strategy, but in outreach and community management.