Art Director / Graphic Designer / Illustrator
Puerto Rican, School of Fine Arts of Puerto Rico 2008 graduate. I have a great passion for illustration, graphic novels, photography & design ( not in that order in particular )
I have amassed a great volume of work, experiences and expertise through having the opportunity of labouring for different types of clients and in different kinds of applications. From book design, magazines, independent publications, illustration work for digital and analog purposes, advertising work, email campaigns, native app design, websites and design related new media.
I believe & apply design not as a mechanical element but a "all-aware" medium in which is has to be flexible enough to be ready for new directions and learnings but at the same time to provide base elements and structure for a successful & aesthetically pleasant experience.
Nowadays design has to have a strong knowledge base behind it, but at the same time be ready to accept mistakes and quickly learn from them, and who knows? maybe in turn it works in favor of a even better outcome. Clear outcomes augment the ability to identify those incredible x-factors that occur.
In the last years of work i have worked for one of the biggest media companies in Puerto Rico, GFR Media, which is in charge of 2 of Puerto Rico's leading newspapers: El Nuevo Día, & Primera Hora. During these years i have integrated to my knowledge base a strong awareness for User Centered
Design and designing for digital platforms with a wide array of functions for its mass audience (almost 4.7 million audience base). I had the pleasure of being the Art Director for the digital design team, which was compromised of a extremely talented group of front-end designers, developers, UX-Strategist & project managers, together we worked in the development of Android, IOS and responsive sites for the company.
In the end, im passionate for what i do, eager to accept new challenges, learn from those new mistakes that come by & deliver work in favor of the client.