SEM, Display Marketing, Media Planning, Analytics
Last active: 06/30/2014
I provide a turn-key service that includes creative development, media planning, trafficking, ongoing optimization and reporting of digital campaigns.
My core competencies are ppc, display, retargeting,campaign reporting. I am savvy with audience segmentation and RTB/Programmatic.
Equally skilled with Abode SiteCatalyst and Google Analytics.
I have experience with Adwords, Adcenter, AOL, Yahoo, and around 20 other digital networks. I also have significant experience with building campaigns based on look-a-like models. I have used several DSP's but prefer Mediamind/Sizmek.
My most recent full time experience was with managing the digital campaigns for a well know Berkshire Hathaway company.
I have a number of scripts and tools that may be helpful in automating the optimization of your Adwords campaigns as well as experience with Google Analytics and Landing page optimization.
One of the tools that I have built uses multiple linear regression, coefficients and standard errors to calculate the proper mix and forecast results. So unlike most PPC experts who eye-ball adjustments, I mathematically calculate them.
I live in Austin, Texas, play golf and can be contacted via skype at mattpkelly.