Innovative PR & Marketing Strategist
Last active: 2 months ago
Innovative professional with diverse expertise across brand management, public relations, trade marketing, new product launch, forecasting, sales, education, and loyalty marketing. Applies business acuity derived from Fortune 500 and startup companies to drive brand visibility, sales, and productivity. Highly effective delivering persuasive presentations, conducting due diligence, recommending impactful solutions, collaborating with cross-functions, and implementing structural processes.
SUMMARY OF QUALIFICATIONS
• Plan synergistic marketing, public relations, and promotional calendar activity with effective multi-channel strategies to drive profit.
• Steer complex product launches incorporating technology trends, competitive intelligence, sell-thru assessment, and sku optimization.
• Manage cost of goods, new product forecasts, promotions allocation, and support spend ROI within P&L objective and inventory levels.
• Build brand awareness and reinforce equity.
• Deliver compelling presentations to and liaise with existing and prospective retail buyers, internal departments, and external vendors.
• Develop online marketing strategies and maximize brand exposure with merchants.
Sales & Education
Cause Marketing for Nonprofit Organization