Digital Marketing, Content Marketing, Community Manager, Blog Writting
I'm a digital marketing consultant. I have four years of experience in innovation and strategic communication. I've been traveling around the world as freelancer, getting experience and creating a robust network in amazing cities such as San Francisco, Silicon Valley. Bogotá and Paris. I've worked as product manager, innovation director, digital marketing manager, and coacher in social media and storytelling.
I'm passionate about content and digital marketing, My main challange has always being getting leads from the content I write. It has worked so good. My prior jobs as coacher in storytelling, product manager and innovation director, taught me how to use creative tools for solving most of the problems that use to come up in the marketing field. Design thinking applied to marketing and communication is my thing!
Currently, I´m based in Paris. I'm drinking wine, eating cheese and working remotely as the Digital Marketing Manager for a Latin American company. I'm looking for new experiences! If you have and adittional interest in the french or european market, don't hesitate to contact me.
I speak fluently english and the spanish is my native language.
Creating of daily content in public relations and strategic communications and moving conversations about them across different social media groups.
Contacting opinion leaders and influencers to make viral content
Execution of marketing campaigns to drive awareness of brands in Twitter, LinkedIn, Facebook and Google
Generation of leads through the implementation of KPIs that converts content marketing into sales.
Plain language methodologies
Chief Editor of the Citizen oriented language baseline submitted to the National Planning Department (DNP)
Plain language Guideline Research to be used by public officials in order to improve their accountability processes.
Storytelling training and consultancy
Design of the Narrative Workshop: “creation of powerful stories” submitted to “Fondo para la Acción Ambiental y la Niñez” Think&Talk, 2012
Storytelling Workshop for Bancoldex, public bank of Colombia
Creation of the “iNNpulsa Colombia” narrative for stakeholder optimal communication
Coordination of focal groups and implementation of storytelling methodologies in the creation of narratives and message structures
Strategic communication design of the 24/0 campaign created by CERAC which reached a rate of 30% less violent deaths in Colombia during 24 hours.
Creation of the narrative related to the achievements of President Juan Manuel Santos
Electoral communication consultancy
Assistance to political parties for designing their communication strategy for political candidates in local elections, October 2011
Monitoring the communication management of candidates for mayor of Bogota Antanas Mockus, Gina Parody and the elected candidate for the Council of Bogotá Angelica Lozano
Research, Development and Innovation Director
Creation of the Innovation System of Global News Intelligence, after taking the course Innovation Management System by the Chamber of Commerce of Bogotá.
Strategic Plan for Research, Development and Innovation 2012-2013. Conducting research on consumer trends in Latin America for innovation in content analysis
Creation of “Liderómetro”: Innovative service for the analysis of public opinion
-Research on innovation policies
Research on innovation
Design of the entrepreneurship and innovation environmental map in Colombia and the coordination of 33 interviews performed to influential leaders of the ecosystem.
Start up: Development of the company (Inventio Lab) Strategic Plan 2010-2011 and the Strategic plan of the Research Center
-Media and Op-ed analysis
Public opinion research
Manager of “Liderómetro”: quarterly research of the national press publications by the opinion leaders in Colombia.
Bancóldex, Innpulsa, Asocaña.
Project manager of media intelligence for “iNNpulsa Colombia”, systematic analysis of news in national and international media about innovation and high impact entrepreneurship
-Public opinion research
Director of the research “Los líderes de opinión en la prensa colombiana: metodología para el análisis sistemático de encuadramientos” – “Opinion leaders in Colombian press: methodology for systematic analysis of frameworks” –
World Asociation of Public Opinión Latinoamérica (WAPOR), 2012
Researcher of the paper "Peace as a Punching Bag: Elite Framing and Polarization in Op-ed Pieces, Opinion Pieces and Editorials in Colombia"
Boston University, 2013