Silvia Nancy Graziel Agati
Digital Marketing and Sales Strategist, Food and Beverage Industry
Last active: 4 months ago
WHAT I DO FOR YOU:
With sound experience in Business Planning and Budgeting, I do integrate Digital Marketing and Sales Strategies to Business Model Innovation, or simply align offline sales targets with online marketing (esp. in the Food & Beverage industry).
HOW I DO SO FOR YOUR BUSINESS:
DIGITAL STRATEGY PLANNING, what does it mean?
• KPIs Identification based on expected goals (i.e. brand awareness, leads, sales, loyalty) and target/s (i.e. customer profiling, product pricing, distribution channel/s, market/s)
• Customer and Influencer Analysis
• Competitor Benchmarking
• Paid-Owned-Earned Strategy, i.e. content, community, and promotion planning and execution
• Customer Life Cycle, i.e. traffic, lead generation, conversion and account mgmt.
• Reporting and strategy adjustment
RELATED SERVICES, must-haves for the execution phase
1. Business Planning, esp. for Startup Ventures, Food & Beverage related-Service and/or Product Launch, Food & Beverage Business Model Innovation, Internationalisation
2. Marketing Mix Identification, i.e. Product, Price, Value Communication/Promotion, and Distribution
3. Content Management, i.e.
• Development, copywriting and webmaster of Corporate Website, Ecommerce, Blog
• Creation of Marketing Material - Storytelling, Ebook, Brochure, Flyer, Leaflet, Pamphlet, Stick, Direct Email Marketing (DEM), NewsLetter (NL)
4. Digital PR, SEO, SEM and SMM
5. Community Management and Social Media Optimisation (SMO)
6. Key Account Management, esp. English/German-Speaking Prospect and Customer Portfolio
EXPERIENCED MARKETS, Canadian, German, and Denmark B2B, esp. coffee, EVO, and wine products
How I do so? Have a look at my soon entirely online portfolio.