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Hire a freelance copywriter to bring your product to life, wrangle words for your website, write amazing marketing material, and more! A professional copywriter can tackle anything from tagline generation and product naming to long-form writing projects such as case studies and white papers.

Copywriters are an important part of any advertising or marketing effort. So if you know what you want to say, but aren’t sure how to say it, hire a professional copywriter to get the words you need!

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Copywriting Job Cost Overview

Typical total cost of Upwork Copywriting projects based on completed and fixed-price jobs.

Upwork Copywriting Jobs Completed Quarterly

On average, 2,000 Copywriting projects are completed every quarter on Upwork.

2,000

Time to Complete Upwork Copywriting Jobs

Time needed to complete a Copywriting project on Upwork.

Average Copywriting Freelancer Feedback Score

Copywriting Upwork freelancers typically receive a client rating of 4.74.

4.74
Last updated: July 1, 2015
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  1. Karen King

    Karen King

    Direct Response Sales Copywriter

    United States - Last active: 7 days ago - Tests: 2 - Portfolio: 1

    Want to DOUBLE or TRIPLE YOUR SALES using the only copywriter on Odesk that has proven copy to quintuple (that's 5x) sales by rearranging a handful of words? Online sales is a word game...I know these words and phrases. Do you? If not, read on.... Using personalized training and mentorship by a 7-FIGURE GURU and applying the time-proven sales tactics by the Gods of copy (like John Carlton, Gary Halbert, Frank Kern, and Chris Haddad), you'll run copy that can 2x, 3x, or even 5x your sales (10x-20x if your current copy REALLY sucks!). What could doubling your sales do for YOUR business? Money to outsource more projects? Start-up cash for new income-stream ideas? This is entirely possible if your copywriter understands the KEYS to UNLOCKING maximum buying behaviors...there IS a winning combination that creates a POWERFUL need in customers for your product, turning them into hyper-rabid BUYERS! You will benefit in 1 of 2 major problem areas that most entrepreneurs struggle. And the winners experience: 1) "Conversion Crushing" Sales Letters or Video Sales Scripts that will transform your hesitant, skeptical, or even cynical prospects into crazy, passionate, and loyal buyers. 2) Sales copy surgery (aka Copy Critiques). Take your EXISTING sales copy to boost your conversion rates and take your profits to a whole new level! Your internet sales video or text sales letter will CONVERT more visitors into BUYERS. You just need the right combination of words to make that happen. If you're current CASH FLOW seems more like cash trickle, please contact me.

    $150.00 /hr
    296 hours
    4.99
  2. Glen Maree

    Glen Maree

    Sales Copy Master, Hypnotic Writing, NLP, WordSmith of Distinction

    South Africa - Last active: 8 days ago - Tests: 5 - Portfolio: 30

    - - - virtual office closed until further notice - - - Direct Response Copy That SELLS .. Period! if a word .. like IMAGINE .......... was a picture ..... what do you see? if a word .. like INTENSE .......... was a sound ...... how do you hear it? if a word .. like PASSION .......... was a smell ....... who do you think of? if a word .. like HYPNOTIC ........ was a taste ...... why do you hunger? if a word .. like MAGNETIC ....... was a feeling ... where do you feel it? if a word .. like PERFECTION ... was a sixth ...... when do you sense it? NOW synergize six senses .. in a sentence .. so you're sold .. so sweetly so subtly .. suggestively .. SOLD .. how'd that happen? it's all in the conditioned psyche of the subconscious where instinctive decisions are made you need to get in there I'm your key use me .. NOW _________________________________________________________ Hypnotic Sales Copywriting will catapult your conversion, no question! Video Sales Letter Scripts, Email Autoresponder Sequences, Web Content, Sales and Landing Pages .. and all the written marketing collateral you need in between .. plus expert reviews, advice and IM strategies to ensure your sales funnel, and the visual balance and flow of your offering, work best for you. So .. when a massive increase in conversion will work wonders for your business .. and the very best is the least you expect .. get set to expect beyond expectation, because .. I incorporate subtle, suggestive and persuasive, hypnotic NLP (Neuro Linguistic Programming) patterns and techniques into my words, while supercharging content with expert skills and knowledge gained through an illustrious career in sales, business and life management. I excel at crafting engaging and compelling sales copy that subtly manipulates the subconscious mind into a receptive and willing buying state .. and I'm a born perfectionist with a superior intellect. This mix guarantees exceptional standards of professionalism and impressively captivating, distinctive creativity. This exceptional mix also guarantees a substantial increase in conversion for you. In every writing assignment, besides absolute employer satisfaction, my primary objective is to outdo myself .. and I'm as diligent and as thorough as if your business were my own. ** Everything I touch turns to SOLD **

    $97.00 /hr
    632 hours
    4.91
  3. Paul Walden

    Paul Walden

    Copywriter at plantadvertising.com

    Australia - Last active: 4 days ago - Tests: 7 - Portfolio: 2

    An Australian copywriter with over 14 years’ experience, I got my first full-time agency position when renowned advertising profile Steve Trygg saw the work I was doing whilst studying at Berghs School of Communication, one of Europe’s foremost marketing academies. Steve immediately offered me employment at his B2B agency SandbergTrygg, at whose European headquarters I then worked in parallel with my copywriting studies. This was way back in 2001. Covering quite technical accounts in the telecommunications, trucking and stock-trading industries, I stayed with SandbergTrygg until relocating to Cairns in 2003. Adpower Plus, at the time North Queensland’s largest advertising agency, then employed me to service their clients – a mix of B2B and B2C companies and organisations, including Stockland Shopping Centres, Pacific Toyota, Medtel, Tourism Tropical North Queensland and Cairns Convention Centre, to name a few. Having made my mark on the Queensland market, I proceeded to go international with my own business in 2006 and have since worked for clients ranging from large corporations and organisations such as Rio Tinto, City West Water and the Maavarim Group to smaller outfits such as Zimperium Technologies, Enteract and Joolca. This has involved research, analysis, conceptualisation, copywriting and creative direction for numerous very different products. In other words: I’m equally at home advertising fast-moving products in the Western retail market as I am selling hospital equipment to African governments. Every last bit of my creative is built on solid research. Simply put, I not only come up with HOW to convey your message; I also provide the strategy required to decide WHAT to say. Since 2011, I am based out of Melbourne, where I run the strategic marketing agency Plant Advertising. And it’s only now that this piece of text is going to get truly valuable to you, because, for all that I’ve told you above, what really matters is how good my actual copy is, right? So, check out the work samples at www.plantadvertising.com or have a look in the special Dropbox folder that I’ve prepared for oDesk clients at http://bit.ly/1t95lkB Remember, whatever copywriter you end up selecting for your project, the whole point of creative is to increase sales or otherwise convince your target group of this, that or the other – and far from all copy does that. Bottom line: if you’re going to compromise on your marketing, you might as well not do it at all. Looking forward to hearing from you. Kind regards, Paul Walden

    $85.00 /hr
    183 hours
    4.98
  4. Steven W.

    Steven W.

    Direct Response Copywriter / Creative Director / Strategic Marketer

    United States - Last active: 8 days ago - Tests: 2 - Portfolio: 5

    Salesmanship in print. That's the definition of advertising. Sadly, many copywriters get so caught up in making "cutesy", witty, or so called funny ads to impress their peers, that they lose focus on their goal. Which is, helping their company grow by driving in sales or leads. I am a firm believer in creating advertisement (and products)that are accountable. With the rising media costs, it's vital to have a copywriter who understands the importance of ROI. You need to produce ads that yield measurable results. Unless you are a billion dollar company, you cannot survive if you focus 100% of your marketing efforts on Brand building or Image advertising. If you are a young or even mid size company, if you want rapid growth and stability, you need to dedicate all of your marketing efforts to direct response marketing. The best comparison that I can think of to prove my point (that direct response clobbers brand building) is the Lester Wunderman / Columbia Records Club challenge as described by Author Malcolm Gladwell in his book Tipping Point. Although Wunderman helped Columbia Records experience HUGE success with his direct response skills, when CR was ready to try TV advertising, they hired a Madison Avenue advertising firm who solely focused on brand building. When Wunderman found out about this, he was outraged! So he convinced CR to do a split test, giving half of the budget and markets to him and the other half to the Madison ave company. They agreed. A month later the results were in. Wunderman's ads pulled 4times the results as did McCann's ads (the Maddison ave ad company). But it gets even better. Wunderman ran his ads in the wee hours of the morning when it was more economical. As it turned out, Wunderman only spent 1/4th of what McCann spent. So 4 times the results at 1/4th cost. If you would like to hire a seasoned direct response copywriter to help you create profitable ads, shoot me a note. I have studied most of the marketing legends, like the late Gary Halbert, Jay Abraham, Ted Nicolas, John Caples, John Carlton, David Ogilvy, Claude Hopkins, and I have been personally trained by Dan Kennedy. I have a solid track record for creating positive results with my copywriting skills and innovative abilities.

    $110.00 /hr
    290 hours
    5.00
  5. Christina W.

    Christina W.

    Writer/Digital Marketing Specialist

    United States - Last active: 28 days ago - Tests: 11 - Portfolio: 7

    You work hard to ensure that your products and services are the best! Why take chances with the words that represent them? Trust your writing assignments to a professional who knows how to listen, how to keep your messages clear and compelling and makes your company look terrific in print. In addition to crafting original written content for businesses, I am also a skilled Social Media Manager (SMM) specializing in Facebook, Twitter and Pinterest marketing. I have written for a variety of niche markets but my specialties include the jewelry, funeral, and wedding industries. I also have an extensive sales, internet marketing, and customer service background. I am an excellent communicator and take the time to really get to know you, your business, and the best way I can assist you. If you have any questions, please do not hesitate to ask.

    $75.00 /hr
    1,843 hours
    4.99
  6. Sigbjørn Hovda

    Sigbjørn Hovda

    Norwegian senior translator and marketer

    Norway - Last active: 7 days ago - Tests: 2 - Portfolio: 3

    Specialised in the fields of marketing, IT, finance and business with particularly strong expertise in technology, consumer electronics, software/video games and investor relations. I also provide marketing services ranging from cold calling, prospecting to copywriting, sales presentations and closing of sales. Typical projects: - Press releases - Marketing brochures - Product descriptions - Website texts - Ads - Software user interface - Newsletters - User manuals - Financial reports - General business communication (e.g. letters, internal/external policies, notifications) - Forms/surveys Key accounts include: - Acer - Cisco - Electronic Arts - Dell Computers - JVC - Microsoft - MSC Cruises - Olympus - Panasonic - Samsung - Sony - Ubisoft

    Groups: Certified Translation Professionals

    $60.00 /hr
    40 hours
    5.00
  7. Ljiljana P.

    Ljiljana P.

    MBA

    Serbia - Last active: 23 hours ago - Tests: 11 - Portfolio: 17

    Over the years I have developed myself and others in various business and leadership skills. My recent clients were family owned small businesses, but also Fortune 500 companies whose brands are in our homes wherever we might live at the moment. I studied and worked in several countries around the world - US, Switzerland, Middle East and Europe - in start-ups and operations management of multinationals. I consult and coach international clients mostly in business management and marketing. Am often writing or editing training or other manuals for them. Since Nov 2012. I am also the principal consultant for WiFi Austria Institute's 'HR Manager' course. This is 9 month course for which I also develop training material. My blog is No Panic Management and if you Google me you will find few more websites I made, with copies I wrote. My name is on first page of Google (when searching for it.) My objective is to work only on things I like, with people I like. They are professionals with integrity and attitude. It means they like and respect business, as well as others they work with. Do not work for companies who do not treat employees well. Ultimately I am looking for ways to help business grow and create jobs, whether it is mine or anyone else's company. That is a greater mission behind any ''small'' task I undertake. I take different jobs at my spare time, those I can do well, enjoy, and those that enhance my business experience while delivering result. Should you have a good business proposal or idea for me, I'd be happy to hear it. Am always welcoming new opportunities for business development and mutually beneficial partnerships.

    $50.00 /hr
    1,714 hours
    4.78
  8. Susan Reid

    Susan Reid

    Award-winning marketing copywriter/PR, web, print

    United States - Last active: 23 hours ago - Tests: 25 - Portfolio: 7

    As the proud owner of Mighty Pen, I live to connect people through powerful words -- words that explain, intrigue, excite, assure and inspire action. Over 25+ years in marketing copywriting, I've become a word ninja. Whether it's a landing page visitor or a direct mail recipient, no one is immune from my mighty pen! One thing I love about Upwrok is the opportunity to meet and work with businesses and others (artists, students, professors, authors, etc.) around the world. No matter what you have to say, you'll be more effective with my razor-sharp mind and razor-sharp style leading your messaging charge. For mighty results from my mighty pen, you've definitely come to the right place! Susan Reid/Mighty Pen Writing & Editing "The pen is mighty indeed"

    $55.00 /hr
    747 hours
    4.82
  9. Joe A.

    Joe A.

    Direct-Response Copywriter

    United Kingdom - Last active: 23 hours ago - Tests: 4 - Portfolio: 7

    If you’re doing business online but aren’t working with a professional copywriter, I guarantee you’re leaving money on the table... Let me show you... “How You Can Add An Endless Stream Of Cash-In-Hand Customers To Your Business Without Spending A Penny More On Advertising” My name’s Joe Atkins. I’m a professional copywriter and one of Upwork’s top-ranked, and most recommended freelancers. As well as being a student of AWAI’s Copywriting Masters program, I’ve also spent hundreds of hours learning from direct-response copywriting legends such as: Gary Halbert, Bob Bly, John Carlton, Dan Kennedy, Clayton Makepeace... just to name a few. Copywriting is not just my job. It’s a passion that I live and breathe. And thanks to the experience I’ve gained, my results have been stellar... * A sales letter I wrote for a dog grooming company brought in 33 new long-term clients, resulting in over $62,000 in revenue the same year. * An email series I wrote in the internet marketing niche brought in $23,000 during a five-day promo. * One client experienced a 20% increase in sales after I rewrote their website content. * A sales letter a client paid me $350 to write has brought him over $35,000 in sales in one year. To put it briefly: If you want a sales letter that generates a massive amount of sales... webcopy so compelling readers can’t take their eyes off the page... and emails that convert like crazy, then you’ve come to the right place. Stop fumbling around in the dark playing the guessing game, changing your website, then guessing again. There are better - more effective - ways to spend your time and money... ... After all, the more time you burn trying to get it right, the more money that slips between your fingers. Let a tried-and-tested, sales producing copywriter handle your copy... it’s the smart thing to do (that’s if you’re serious about your business). "Once again Joe over delivered! I have paid 5x as much for sales letters that don't even come close to the quality of Joe's! The best copywriter on oDesk period." -- Jeff Brokaw Why You Should Hire Me To Write Your Sales Copy * I’m deadly serious about copywriting. It’s my livelihood and passion. I’ve invested both time and money into learning my craft and keeping up to date with current selling strategies. * I’ve built a rock-solid reputation on Upwork as a top copywriter, and if you think I’d jeopardize it by producing sloppy work for you, you’re crazy! (Fun fact: I’ve never had a dissatisfied client. Not one. Check my feedback.) * My skillset is not limited to writing copy. I’m also trained in creating profit-pulling sales funnels (so you can maximise the amount you make per customer), and mapping out product launches. Here’s how we’ll work together to transform your site into a profit generating machine... 1. Contact me. Send me a message here on Upwork and let me know what you need and when you need it by. I’ll slot you into my schedule and give you a completion date - typically 5 - 10 days, depending on how big the project is and my current workload. If you need a job completed urgently (within 3 days), then I can do this for a 50% surcharge... ... I charge more for urgent jobs because I have postpone other paying projects, work nights/weekends, or spend time away from my family. 2. Provide me with requisite information. I’ll need access to your product and current marketing material if you have any. If not, I’ll send you a client questionnaire that, once filled out, will provide me with everything I need to get started. 3. Send over the contract with your payment funded in escrow. 4. Relax while I take care of things. Once I’ve received the information I need, I’ll begin working. I’ll pore over what you’ve sent me, and begin researching your target audience in great detail. This includes: dissecting ads that have been previously successful, monitoring online forums where your market congregates, so I can learn the jargon they use and familiarize myself with their pain and frustrations, coming up with new ideas to grab their attention and gain their loyalty for your company. Once I’ve completed my research, I’ll begin writing your sales material. 5. First draft & final payment. I’ll send you the first draft and you’ll release my payment from escrow. My service comes with two rounds of revisions, free of charge, so this is where you’ll let me know whether you want anything tweaking. 6. Profit! Now, as my profile is so highly ranked on Upwork, I receive job invitations on a daily basis. As a result, my schedule can get very busy, so I’d urge you to contact me today if you’d like to work with me. Get in touch. Your bank account will thank you later. Joe

    $97.00 /hr
    366 hours
    4.95
  10. Robert Lee

    Robert Lee

    Video Script Writer Extraordinaire

    United States - Last active: 7 days ago - Tests: 7 - Portfolio: 4

    Although I am a academic, copy, content and creative writer my specialty is video script writing- animated, whiteboard, narrated, training and sales. Even though academic and creative writing is based on quality content it is also based on the quantity of words- clients are always seeking a word count. Video script writing requires a completely different process and mindset than academic, copy, content and creative writing. It requires the writer to be able to take a large volume of content and reduce it to a bare minimum word count that can immediately gain a viewers attention and retain it throughout the entire video. The ability to write effective video scripts is skill that cannot be perfected overnight. I pledge to provide my clients with a degree of quality that they will be pleased to call their own. I am self motivated, hard working, detailed oriented, flexible and reliable. I believe that communication is significant in any business relationship. I have found that asking the right questions at the beginning of an assignment ensures that not only will be completed ahead of schedule it will exceed the client’s expectations. My goal is to provide my Odesk clients with exceptional quality at reasonable cost and 100% satisfaction. Not only does a satisfied client leave positive feedback, they are likely to be a repeat client. Each client, no matter the duration or size of the assignment, should be treated with the up most respect. I am seeking to develop long term relationships that will be mutually beneficial for both the client and myself. Video Script Writing Creative Writing Copy Writing Content Writing Proof Reading Editing MS Word MS Excel MS PowerPoint MS Publisher PDF Conversions (To and From)

    $55.56 /hr
    26 hours
    4.88