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Hire a freelance copywriter to bring your product to life, wrangle words for your website, write amazing marketing material, and more! A professional copywriter can tackle anything from tagline generation and product naming to long-form writing projects such as case studies and white papers.

Copywriters are an important part of any advertising or marketing effort. So if you know what you want to say, but aren’t sure how to say it, hire a professional copywriter to get the words you need!

Browse Copywriting job posts for project examples or post your job on Upwork for free!

Copywriting Job Cost Overview

Typical total cost of Upwork Copywriting projects based on completed and fixed-price jobs.

Upwork Copywriting Jobs Completed Quarterly

On average, 2,164 Copywriting projects are completed every quarter on Upwork.

2,164

Time to Complete Upwork Copywriting Jobs

Time needed to complete a Copywriting project on Upwork.

Average Copywriting Freelancer Feedback Score

Copywriting Upwork freelancers typically receive a client rating of 4.75.

4.75
Last updated: May 1, 2015
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  1. Melanie Feltham

    Melanie Feltham

    MBA, BSc, BA Expert Online Marketing Consultant

    Canada - Last active: 3 days ago - Tests: 6 - Portfolio: 7

    Are you getting the most out of your online presence? Do you use the language your customers use when they are searching for you? Is your website under-performing and you are not sure why? Do your customers and clients know why you do business and why they should care? I am an expert in web presence for business. A great online presence starts with great copywriting and content and builds with a consistent marketing campaign across channels that is targeted to the people who really love you. Whether it is website copy, social media marketing, or paid advertising, I offer full review of your website and marketing campaigns and let you know what you can do to improve sales using your online avenues. We can even start from scratch. My clients see consistent and often dramatic improvement using my recommendations and techniques and are thrilled with the results. Superior research skills and a background in consumer psychology and business allow me to determine exactly who your target market is and how to reach them. I keep up to date with the latest in marketing news and developments, particularly with respect to digital marketing (social media, SEO, SEM). I have developed and executed marketing plans and marketing materials for companies in industries such as travel/tourism, the arts, finance, wealth management, business services, real estate, luxury goods, and hospitality. These materials included newsletters, press releases, brochures, website copy, blogs, Facebook business pages, articles, Google ads, magazine and newspaper print ads, and general correspondence. I have also run successful Google Adwords campaigns and can create and run a campaign for you that will receive amazing results including designing ad copy that will result in conversions! In plain language that means your ads will receive clicks that result in a new client, customer or lead. Want to tap into the digital world and find out what the internet can do for your business? Invite me to interview!

    $75.00 /hr
    2,289 hours
    4.99
  2. Paul Walden

    Paul Walden

    Copywriter at plantadvertising.com

    Australia - Last active: 11 days ago - Tests: 7 - Portfolio: 2

    An Australian copywriter with over 14 years’ experience, I got my first full-time agency position when renowned advertising profile Steve Trygg saw the work I was doing whilst studying at Berghs School of Communication, one of Europe’s foremost marketing academies. Steve immediately offered me employment at his B2B agency SandbergTrygg, at whose European headquarters I then worked in parallel with my copywriting studies. This was way back in 2001. Covering quite technical accounts in the telecommunications, trucking and stock-trading industries, I stayed with SandbergTrygg until relocating to Cairns in 2003. Adpower Plus, at the time North Queensland’s largest advertising agency, then employed me to service their clients – a mix of B2B and B2C companies and organisations, including Stockland Shopping Centres, Pacific Toyota, Medtel, Tourism Tropical North Queensland and Cairns Convention Centre, to name a few. Having made my mark on the Queensland market, I proceeded to go international with my own business in 2006 and have since worked for clients ranging from large corporations and organisations such as Rio Tinto, City West Water and the Maavarim Group to smaller outfits such as Zimperium Technologies, Enteract and Joolca. This has involved research, analysis, conceptualisation, copywriting and creative direction for numerous very different products. In other words: I’m equally at home advertising fast-moving products in the Western retail market as I am selling hospital equipment to African governments. Every last bit of my creative is built on solid research. Simply put, I not only come up with HOW to convey your message; I also provide the strategy required to decide WHAT to say. Since 2011, I am based out of Melbourne, where I run the strategic marketing agency Plant Advertising. And it’s only now that this piece of text is going to get truly valuable to you, because, for all that I’ve told you above, what really matters is how good my actual copy is, right? So, check out the work samples at www.plantadvertising.com or have a look in the special Dropbox folder that I’ve prepared for oDesk clients at http://bit.ly/1t95lkB Remember, whatever copywriter you end up selecting for your project, the whole point of creative is to increase sales or otherwise convince your target group of this, that or the other – and far from all copy does that. Bottom line: if you’re going to compromise on your marketing, you might as well not do it at all. Looking forward to hearing from you. Kind regards, Paul Walden

    $85.00 /hr
    143 hours
    4.98
  3. Kellilynn Hann

    Kellilynn Hann

    Experienced Sales Copywriter

    United States - Last active: 3 days ago - Tests: 14 - Portfolio: 5

    I'm a highly experienced copywriter and editor specializing in sales letters and marketing copy, including product descriptions, landing pages, direct mail pieces, and advertisements. I also edit existing content to improve sales/response rates. I've been working as a copywriter for over 18 years, with 10 of those years as a full-time freelancer. Freelancing is not a side job for me, it's my business, so you can be sure I'll give your project my full attention. I am dependable, professional, and very easy-going. Quality is important to me, and I'm certain you'll be as happy with my work as other clients have been. Please see my feedback scores and comments (they're pretty fabulous) and feel free to browse my portfolio. I'm happy to accept invitations to interview-- you can either post a job and send me an invitation or contact me directly if you'd like to discuss the project first. I look forward to hearing from you, Kellilynn

    $50.00 /hr
    680 hours
    4.97
  4. Patrick Seguin

    Patrick Seguin

    Writer and Marketing Communications Consultant

    Czech Republic - Last active: 1 day ago - Tests: 5 - Portfolio: 9

    I can help you build and maintain close relationships with your customers by identifying market needs and communicating clear solutions. I have fourteen years of experience in online marketing and product marketing, gained through positions in major international companies operating in the Czech Republic, including O2 and AVG Technologies. At present, I'm developing and executing communications strategies, and producing content, for eFace2Face, Inc., provider of the first and only web-based video calling and real-time collaboration solution with integrated electronic signature. Also, writing has always been a vital part of my career. With over two decades of experience, I can help you speak with your audience effectively. I enjoy bringing fascinating ideas to life while working with talented people who are eager to share their knowledge and skills. Let me know what I can do for you. Specialties: Online marketing, online community project management, product marketing, marketing communications, public relations, cross-functional team leadership, project management, digital metrics and analysis, HTML, CSS, website usability, content management, event management, copywriting, creative writing, copy editing, audio and video production and editing, public speaking, translation (Czech to English)

    $50.00 /hr
    3,744 hours
    5.00
  5. Joe A.

    Joe A.

    Direct-Response Copywriter

    United Kingdom - Last active: 5 days ago - Tests: 4 - Portfolio: 5

    If you’re doing business online but aren’t working with a professional copywriter, I guarantee you’re leaving money on the table... Let me show you... “How You Can Add An Endless Stream Of Cash-In-Hand Customers To Your Business Without Spending A Penny More On Advertising” My name’s Joe Atkins. I’m a professional copywriter and one of Upwork’s top-ranked, and most recommended freelancers. As well as being a student of AWAI’s Copywriting Masters program, I’ve also spent hundreds of hours learning from direct-response copywriting legends such as: Gary Halbert, Bob Bly, John Carlton, Dan Kennedy, Clayton Makepeace... just to name a few. Copywriting is not just my job. It’s a passion that I live and breathe. And thanks to the experience I’ve gained, my results have been stellar... * A sales letter I wrote for a dog grooming company brought in 33 new long-term clients, resulting in over $62,000 in revenue the same year. * An email series I wrote in the internet marketing niche brought in $23,000 during a five-day promo. * One client experienced a 20% increase in sales after I rewrote their website content. * A sales letter a client paid me $250 to write has brought him over $35,000 in sales in one year. To put it briefly: If you want a sales letter that generates a massive amount of sales... webcopy so compelling readers can’t take their eyes off the page... and emails that convert like crazy, then you’ve come to the right place. Stop fumbling around in the dark playing the guessing game, changing your website, then guessing again. There are better - more effective - ways to spend your time and money... ... After all, the more time you burn trying to get it right, the more money that slips between your fingers. Let a tried-and-tested, sales producing copywriter handle your copy... it’s the smart thing to do (that’s if you’re serious about your business). "Once again Joe over delivered! I have paid 5x as much for sales letters that don't even come close to the quality of Joe's! The best copywriter on oDesk period." -- Jeff Brokaw Why You Should Hire Me To Write Your Sales Copy * I’m deadly serious about copywriting. It’s my livelihood and passion. I’ve invested both time and money into learning my craft and keeping up to date with current selling strategies. * I’ve built a rock-solid reputation on Upwork as a top copywriter, and if you think I’d jeopardize it by producing sloppy work for you, you’re crazy! (Fun fact: I’ve never had a dissatisfied client. Not one. Check my feedback.) * My skillset is not limited to writing copy. I’m also trained in creating profit-pulling sales funnels (so you can maximise the amount you make per customer), and mapping out product launches. Here’s how we’ll work together to transform your site into a profit generating machine... 1. Contact me. Send me a message here on Upwork and let me know what you need and when you need it by. I’ll slot you into my schedule and give you a completion date - typically 5 - 10 days, depending on how big the project is and my current workload. If you need a job completed urgently (within 3 days), then I can do this for a 50% surcharge... ... I charge more for urgent jobs because I have postpone other paying projects, work nights/weekends, or spend time away from my family. 2. Provide me with requisite information. I’ll need access to your product and current marketing material if you have any. If not, I’ll send you a client questionnaire that, once filled out, will provide me with everything I need to get started. 3. Send over the contract with your payment funded in escrow. 4. Relax while I take care of things. Once I’ve received the information I need, I’ll begin working. I’ll pore over what you’ve sent me, and begin researching your target audience in great detail. This includes: dissecting ads that have been previously successful, monitoring online forums where your market congregates, so I can learn the jargon they use and familiarize myself with their pain and frustrations, coming up with new ideas to grab their attention and gain their loyalty for your company. Once I’ve completed my research, I’ll begin writing your sales material. 5. First draft & final payment. I’ll send you the first draft and you’ll release my payment from escrow. My service comes with two rounds of revisions, free of charge, so this is where you’ll let me know whether you want anything tweaking. 6. Profit! Now, as my profile is so highly ranked on Upwork, I receive job invitations on a daily basis. As a result, my schedule can get very busy, so I’d urge you to contact me today if you’d like to work with me. Get in touch. Your bank account will thank you later. Joe

    $125.00 /hr
    366 hours
    4.95
  6. Christina W.

    Christina W.

    Freelance Writer/ SMM/ Content Management

    United States - Last active: 11 days ago - Tests: 9 - Portfolio: 6

    You work hard to ensure that your products and services are the best! Why take chances with the words that represent them? Trust your writing assignments to a professional who knows how to listen, how to keep your messages clear and compelling and makes your company look terrific in print. In addition to crafting original written content for businesses, I am also a skilled Social Media Manager (SMM) specializing in Facebook, Twitter and Pinterest marketing. I have written for a variety of niche markets but my specialties include the jewelry, funeral, and wedding industries. I also have an extensive sales, internet marketing, and customer service background. I am an excellent communicator and take the time to really get to know you, your business, and the best way I can assist you. If you have any questions, please do not hesitate to ask.

    $85.00 /hr
    1,843 hours
    4.99
  7. Sigbjørn Hovda

    Sigbjørn Hovda

    Norwegian senior translator and marketer

    Norway - Last active: 26 days ago - Tests: 2 - Portfolio: 2

    Specialised in the fields of marketing, IT, finance and business with particularly strong expertise in technology, consumer electronics, software/video games and investor relations. I also provide marketing services ranging from cold calling, prospecting to copywriting, sales presentations and closing of sales. Typical projects: - Press releases - Marketing brochures - Product descriptions - Website texts - Ads - Software user interface - Newsletters - User manuals - Financial reports - General business communication (e.g. letters, internal/external policies, notifications) - Forms/surveys Key accounts include: - Acer - Cisco - Electronic Arts - Dell Computers - JVC - Microsoft - MSC Cruises - Olympus - Panasonic - Samsung - Sony - Ubisoft

    Groups: Certified Translation Professionals

    $60.00 /hr
    40 hours
    5.00
  8. Susan Reid

    Susan Reid

    Award-winning marketing copywriter/PR, web, print

    United States - Last active: 1 day ago - Tests: 25 - Portfolio: 5

    As the proud owner of Mighty Pen, I live to connect people through words. But not just any words -- words that explain, intrigue, excite, assure and inspire action. Over 25+ years in marketing copywriting, I've become a word ninja. No one is immune from my mighty pen! One thing I love about oDesk is the opportunity to meet and work with businesses and others (artists, students, professors, authors, etc.) around the world. No matter what you have to say, you'll be more effective with my razor-sharp mind and razor-sharp style leading your messaging charge. For mighty results from my mighty pen, you've definitely come to the right place! Susan Reid/Mighty Pen Writing & Editing "The pen is mighty indeed"

    $55.00 /hr
    738 hours
    4.82
  9. Ljiljana P.

    Ljiljana P.

    MBA

    Serbia - Last active: 1 day ago - Tests: 11 - Portfolio: 18

    Over the years I have developed myself and others in various business and leadership skills. My recent clients were family owned small businesses, but also Fortune 500 companies whose brands are in our homes wherever we might live at the moment. I studied and worked in several countries around the world - US, Switzerland, Middle East and Europe - in start-ups and operations management of multinationals. I consult and coach international clients mostly in business management and marketing. Am often writing or editing training or other manuals for them. Since Nov 2012. I am also the principal consultant for WiFi Austria Institute's 'HR Manager' course. This is 9 month course for which I also develop training material. My blog is No Panic Management and if you Google me you will find few more websites I made, with copies I wrote. My name is on first page of Google (when searching for it.) My objective is to work only on things I like, with people I like. They are professionals with integrity and attitude. It means they like and respect business, as well as others they work with. Do not work for companies who do not treat employees well. Ultimately I am looking for ways to help business grow and create jobs, whether it is mine or anyone else's company. That is a greater mission behind any ''small'' task I undertake. I take different jobs at my spare time, those I can do well, enjoy, and those that enhance my business experience while delivering result. Should you have a good business proposal or idea for me, I'd be happy to hear it. Am always welcoming new opportunities for business development and mutually beneficial partnerships.

    $50.00 /hr
    1,548 hours
    4.78
  10. Robert Lee

    Robert Lee

    Video Script Writer Extraordinaire

    United States - Last active: 12 days ago - Tests: 7 - Portfolio: 3

    Although I am a academic, copy, content and creative writer my specialty is video script writing- animated, whiteboard, narrated, training and sales. Even though academic and creative writing is based on quality content it is also based on the quantity of words- clients are always seeking a word count. Video script writing requires a completely different process and mindset than academic, copy, content and creative writing. It requires the writer to be able to take a large volume of content and reduce it to a bare minimum word count that can immediately gain a viewers attention and retain it throughout the entire video. The ability to write effective video scripts is skill that cannot be perfected overnight. I pledge to provide my clients with a degree of quality that they will be pleased to call their own. I am self motivated, hard working, detailed oriented, flexible and reliable. I believe that communication is significant in any business relationship. I have found that asking the right questions at the beginning of an assignment ensures that not only will be completed ahead of schedule it will exceed the client’s expectations. My goal is to provide my Odesk clients with exceptional quality at reasonable cost and 100% satisfaction. Not only does a satisfied client leave positive feedback, they are likely to be a repeat client. Each client, no matter the duration or size of the assignment, should be treated with the up most respect. I am seeking to develop long term relationships that will be mutually beneficial for both the client and myself. Video Script Writing Creative Writing Copy Writing Content Writing Proof Reading Editing MS Word MS Excel MS PowerPoint MS Publisher PDF Conversions (To and From)

    $55.56 /hr
    26 hours
    4.88