Marketing Design & Strategy
Last active: 09/30/2013
Central Michigan University
A Marketing Major
I will start by saying I am well versed in a very unique array of computer programs. These programs range between both OSX and Windows. I prefer using OSX when doing more creative-type work.
I am familiar with social networking, traditional and social media marketing strategies, marketing communications, advertisement design and promotion, as well as many other marketing-related ideologies/processes.
I am good at analyzing current marketing process deficiencies and actively coming up with solutions to those problems. I am educated in just about every corner of our current marketing environment (given that marketers are always coming up with newer and more innovative techniques on reaching customers).
Considering the criteria being searched by most users of this site I must start by saying I have a lot of graphic design experience using Adobe Creative Suite CS5: Photoshop, InDesign, Illustrator, and Dreamweaver. I have previously used these programs in creating advertisements for real companies. I have worked alongside companies in order to properly implement brand recognition strategies into the creation of their logo. One in particular, Frontline Logistics used my advertisement to successfully promote their company’s newly established sales division.
Through my web designing endeavors, I have used Search Engine Optimization (SEO) Strategies for businesses, as well as Google AdWords and Google Analytics, and have created social media pages on websites, such as Facebook, Twitter, LinkedIn, etc. to further the promotion of their businesses.
My skills do not just pertain to graphic design. I also experience in mastering sound and editing audio. I like to use Logic, but GarageBand and Reason are also on the list. I also know a lot about video creation and editing. I can add sounds, effects, transitions, titles, chapters, menus, etc.
I am also very good with video conversion and playback methods. I can take video files of any format and convert them to any other format. I can even rip media off a VHS tape and put it into .MOV format so you can watch it on QuickTime later, and if that doesn't work (which it will) the content can be simultaneously backed up on DVD.
Also, note that I am fluent with Microsoft Office 2013. (PowerPoint, Visio, Excel, Word, Access, etc.) I have made 3D Prezi presentations for the processes of companies operation. I have a vast knowledge of PowerPoint. I am very good with slide transition and necessary amount of slide criteria. I can do just about anything in Microsoft Office. Macro-embed spreadsheets with Excel, video or website-embedded slides with PowerPoint, generate company workflow process with Visio, and many other things.
I believe there is a deeper understanding to everything we encounter in life. Whether it is a concept, idea, design, or first impression. Keeping this in mind, I try to incorporate intricacy into my design style. For example, I ask questions like what colors are being used? Should they be changed? Where should colors be placed? How will the design’s layout affect the customer’s perception of your business? These are just a few of many things that could push clientele to establish a sense of credibility with your services, and in turn, customer loyalty to your company.