7+ years Exp. - Google Certified Partner, Bing Ads, Marin Certified
Last active: 24 days ago
For 7+ years, I have worked with a variety of clients to build better pay per click campaigns. I have a passion of pay per click marketing and have worked in a wide assortment of different markets giving me a broad knowledge of many different approaches to pay per click advertising. I am a Google AdWords, Marin Software & Bing Ads CERTIFIED Individual and I am a competent Google Analytics analyst. From huge global campaigns with large budgets, to local pay per click advertising for small business owners that need laser precision in their marketing efforts. I focus on providing high quality services that are affordable for every budget.
I understand the importance in driving targeted traffic that actually converts and I do my best to achieve just that. I consistently optimize Adwords campaigns to achieve strong Quality Scores, high Click-Through Rates & the best Cost Per Conversion numbers possible. Also, You can benefit from my knowledge of the Google system and policies.
Following are my skills :
- Create, monitor and grow multiple PPC campaigns across multiple PPC channels
- Campaign Set-up for Search & Display Network
- Conducting A/B and multivariate testing, and analyzing results to improve margins
- Building Keyword List based on geography, products or service offered, competitors name etc.
- Keyword discovery and expansion
- Remarketing & Dynamic Remarketing setup
- Google Shopping (earlier known as PLA) setup
- RLSA & DSA Setup
- Review top keywords ranking by category
- Ability to analyze data to determine key findings and identify next steps
- Recommend optimization, creative adjustments and bidding changes
- Creating Placement Targeted Campaigns
- Long Tail Keyword Research
- Strategic Changes to your bids
- Negative keyword research
- Reporting, analysis and optimization of online marketing campaigns based against margin targets
- Create reports on campaign performance (keyword, ad text, placement etc.)
- Aggregate and analyze search campaign data
- Monitor, track and report on paid search metrics
- Analyze visitors behaviour on the landing pages
- Landing Page Suggestions
- Quality Score
- Google AdWords Editor & Bing Ads Desktop
- Daily review of the account to optimize performance
- Consistent Communication with clients
Also I will send you weekly/monthly reports so you will able to analyze the overall performance of the account. Whether you're just getting started with AdWords and want your campaigns setup in a well-organized fashion with highly effective keywords and ad copy or have an existing campaign that is under-performing and needs to be revitalized and optimized, I'm ready to jump in and take your online advertising to the next level.