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Search engine marketing or SEM is the process of gaining and increasing website traffic. It includes not only SEO but also CPM (cost per impression) and PPC (pay per click or cost per click) advertising, to increase visibility through both organic results and paid search results respectively. On Upwork, companies hire experienced SEM consultants and SEO experts to manage their SEO and PPC campaigns and provide them with professional search engine optimization and Internet marketing services.

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Search engine marketing (SEM) Job Cost Overview

Typical total cost of Upwork Search engine marketing (SEM) projects based on completed and fixed-price jobs.

Upwork Search engine marketing (SEM) Jobs Completed Quarterly

On average, 230 Search engine marketing (SEM) projects are completed every quarter on Upwork.


Time to Complete Upwork Search engine marketing (SEM) Jobs

Time needed to complete a Search engine marketing (SEM) project on Upwork.

Average Search engine marketing (SEM) Freelancer Feedback Score

Search engine marketing (SEM) Upwork freelancers typically receive a client rating of 4.59.

Last updated: October 1, 2015
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Amit Sharma

Digital Marketing Expert

India - Portfolio: 1

I am into digital marketing from last 4 years. I am working with international clients from US, UK, Canada, Australia etc. I am great at innovation, I continuously go for new things in digital marketing. I do my work according to new rules of the industry.

$6.00 /hr
28 hours

Ahsan Zulfiqar

Ahsan Zulfiqar


Pakistan - Tests: 8 - Portfolio: 4

I have 2 years of experience in SEO (on-page,off-page), SEM, SMM,Blog posting, Link Building (Directory submission, Article submission, Social bookmarking, Twitter, Google Plus, Yahoo answers etc). Below is the glimpse of services you can expect from me: Basic backlinking:- 1) High PR Directory submission 2) Website Bookmarking 3) High PR relevant blog commenting 4) High PR relevant forum posting 5) Article directories submission 6) RSS directories submission 7) Classified ads 8) Forums signature backlinks 9) High pr profile backlinks Content backlinking:- 1) Web 2.0 backlinking 2) Article directories submission 3) Guest post in other blogs Onpage Optimization:- 1) Analysis of competition 2) Keyword research of index and all other pages according to search count and relevancy 3) Proper optimization of h1, h2 and h3 tags 4) Creation and installation of meta tags (title, description, keywords meta tags) of index and all deep pages 5) Installation of google analytics and setting up its code 6) Setting up google webmaster tools and validation of website 7) Checking and fixing of all internal backlinking structure 8) Thorough check of website errors like canonical error 9) Seo optimization of all the content of website 10) Analysis of duplicate content on website and fixing it 11) SEO optimization of every image on website by fixing img alt tags 12) Fixing url structure of website 13) Create of sitmap and its submission to webmaster tools 14) Optimization of anchor text links in website

52% Job Success
$5.56 /hr
110 hours

Gurinder Singh

Gurinder Singh

PHP, FLEX, CMS, Developer

India - Tests: 2 - Portfolio: 1

• Computer Science Graduate with more than 7 years of experience. • Actively involved in all phases of software development lifecycle. • Proficient in Web-Design and Development. • Acquired expertise in LAN systems at Siemens. • Expert in applications interfacing with Mobile Originating and Mobile Terminating Messages. • Active participant in troubleshooting and debugging complex code. • Won District Level Science Fair in Project Modeling. • Proficient in Open-Source technologies. • Can work as a part of team or independently or as team lead. • Able to handle multiple priorities and meet deliverables in time using best programming practices. • Experience on custom tools like MVC Framework, and jQuery. • Extensive experience in working with Requirement/Business Analysts, Usability • Team & Architect Team for system design, documenting and implementation. • Manage team. • Client Interactions. • Strong problem solving skills and a thirst to learn the latest technologies in the industry.

$10.00 /hr
4 hours

Robin S.

Robin S.

C# Developer ASP.NET MVC|Winforms|Jquery|Ajax|Bootstrap|Wordpress

United States - Tests: 3 - Portfolio: 3

Hello! I am a senior C# developer with 7 years of experience in creating Winforms & MVC applications. Although I have worked in big firms for the first 4 years of my career I have been freelancing for the past 3 and extended my capabilities to work with a rich array of applications from enterprise level web applications to bot creation for the SEO community. Types of Web Applications I've built: -CRM Systems w/ accounting modules -Content Management Systems w/ eCommerce shopping cart -Mini ERP systems for small and medium sized businesses. Types of SEO software I've built: -Link builders -Scrapers -Citation creation bots -Rank Trackers What sets me apart from the rest? I have a degree in Business Administration w/ a dual emphasis in Information Systems and Marketing. I speak both languages. Many software developers you work with will only understand the technical aspect and do not realize you need to be able to wear many hats. There has never been a business model that I could not understand comprehensively. Many times, a client just needs to tell me about their business I can usually tell what type of application they are looking for before they even tell me. I believe in the mantra that "The User is always right." This means that if something is slightly inconvenient for the user that means I did a poor job designing the UI/workflow of the application. I do a series of testing phases to make sure the application I provide is suitable for the user. Skillset: Languages: C++/C#/PHP/Python DB: Mysql/MSSQL/MongoDb Frameworks: MVC/jQuery/Bootstrap If you have any questions feel free to contact me!

$16.67 /hr
21 hours

Milan J.

Milan J.

Graphic and web designer. UX UI specialist

Macedonia - Tests: 1 - Portfolio: 10

In the last 4 years i have been working as User Interface designer for mobile applications, Facebook applications... Multimedia interfaces (ad banners, logos, mobile icons, book covers, Facebook & Twitter covers), Marketing collateral materials (presentations, flyers, booklets), Search Engine Optimization, Search Engine Marketing, Social Media Marketing Optimal positioning and mobile application content distribution, Maintaining and managing Facebook/Twitter pages Skills: Design: Corel Graphics, Adobe Photoshop, Adobe Flash, Adobe Illustrator, Adobe Indesign Web: HTML, CSS, FBML, PHP basics, Wordpress Database: SQL, MS SQL Server SEO,SMM,SEM,Web Research, Analysis - Microsoft Windows: Installing & Configuring Windows 7 & Configuring, Managing and Maintaining Microsoft Server 2008

100% Job Success
$13.33 /hr
246 hours

Madhan Raj

Madhan Raj

Growth Hacker and Conversion rate Optimization Consultant

India - Tests: 4

"Stanford University Certified Technology Entrepreneur" Some of my client Feedback: "Madhan is an excellent and highly reliable freelancer. he picked this request up at very short notice and did an excellent and valuable job. we will return again as we're delighted to work with him" “having had mixed experiences with previous freelancers, I'm very pleased to report that maddy1991m is an exceptional freelancer. he worked hard and conscientiously on our 'growth hack' initiative and was professional and responsive throughout. we have suspended our campaign otherwise would have continued using him now. we plan to work with him again in the near future and highly recommend his attitude, approach and abilities.” “Very reliable person to work with. Great communication skills as well.” My Parents have told me that time is money, so I'll keep this short and sugary sweet - if you want to learn more please ask away! I'm 1st Place SEO on Odesk and Top 20% Social Media and Top 20% Internet Marketer. I'm a Stanford University Certified technology entrepreneur, growth hacker,Viral Marketing, internet marketing guru and workaholic. After graduating with a degree in Engineering and started working with Australia’s one of the leading daily deal’s website as a Growth Hacker where I’m responsible for SEO, Social Media, Conversion Optimization, Lead Generation etc. For past 3 years I’m helping start-ups by creating Business Model Canvas, Marketing Plans and Implementation. I'm here to share what I've learned. Hire me for a dependable, talented, confident, skilled freelancer and I will exceed every expectation you have for.

94% Job Success
$50.00 /hr
2,216 hours

Adeeb A.

Adeeb A.

Web Designer, Web Developer, SEO Expert, Panda and Penguin Recovery

Pakistan - Tests: 3

I am Adeeb; Web Designer, Web Developer and Internet Marketing Expert from Pakistan having more than 7 years of experiences in Graphics Design, Logo Design, Broacher Design, Web Development, Search Engine Optimizations, Search Engine Marketing, Google Adwords, Panda and Penguin Penalty Recovery. I specialize in Logo Design, Website design & development such as Wordpress, Joomla, Magento, Shopify, Zen Cart. I have done more then 250 projects as a freelancer with ratings and recommendations. I rest assure you that I will deliver excellent and quality services. Client satisfaction is my top priority as I always go beyond with client expectations. Let me help you out in your project. Hire me and give me a chance to show you my skills. Looking forward to have a long term business relationship with my clients. My leading Services are ***Google Algorithmic and Manual Penguin Recovery*** - Link Analysis - Spam Link Identification - Spam Link Removal - Link Removal Outreach - Disavow File Creation - Disavow File Submission in Google Webmaster Tool - Successful Penalty Removal ***Internet Marketing*** - SEO - SMO - PPC - SEM - Link Building - Web Analyst - SEM - Video Marketing - Viral Marketing - Content Marketing - Content Writing - Content Optimization ***SEO Services*** - On Site SEO - Off Site SEO - Link Building - Guaranteed top search engine ranking. - White Hat SEO - Keyword Research and Analysis - Keywords Optimization - Image Optimization - Guaranteed Rankings ***Google Adwords Campaings*** - Adwords Campaign Setup - Keyword Analysis and Selection - Ad groups and Bid Placement - Ads Copywriting - Ads Optimization - Conversions Optimization - Adwords Campaign Optimization - Adwords Campaign Budgeting ***Web Design*** - Website Design - Landing Page Design - Logo Design - Brochure Design - Graphic Design - Banner Design - PSD to HTML - PSD to XHTML - PSD to HTML5 - PSD to Responsive HTML - Website Mock up layout - Twitter bootstrap HTML - Foundation 3 HTML ***WEB DEVELOPMENT: - Website Development - Custom Web Development - CMS Website Development - Enterprise Portal Development ***Ecommerce Web Development*** - Magento Design Customization - Magento Development - Magento Template customization - Magento Theme installation - joomla Virtuemart Customization - Woocommerce Customization - OSCommerce Development - Open Cart Design integration - Xcart Development - Payment gateway integration ***Magento Development*** - Custom Magento development services - Magento Design customization - Magento online store development - Magento shopping cart web design - Payment gateway integration - Magento template design and integration - Magento Theme installation ***PHP/ MySQL Development*** - Custom PHP web development - PHP/ MySQL web application development - PHP Shopping Cart Development - Dedicated PHP developers - Codeignitor framework ***Wordpress Development*** - Wordpress Theme customization - Wordpress Theme installation - WordPress widgets customization - Wordpress Shopping cat Development - Wordpress Blog creation ***Joomla Development*** - Joomla Theme customization - Joomla Theme installation - Joomla widgets customization - Joomla Shopping cat Development - Joomla Blog creation - Joomla Ecommerce integration (Virtuemart)

91% Job Success
$16.67 /hr
2,728 hours