Digital Marketing Consultant / Senior Web Analyst
As a senior web analyst and digital marketing veteran, I can put my finger on the pulse of an organization's digital business and help drive strategy and growth through measurement and conversion rate optimization. With 15 years' experience in online marketing, including 13 years in marketing analytics, I have helped senior marketers in 30+ companies, including Fortune 1000 and Internet Retailer 250, hit targets, achieve goals, and outperform competitors by leveraging data and removing guesswork from decision making.
• Experienced in building measurement frameworks for marketing teams.
• Proficient in measuring and optimizing customer acquisition, conversion, and retention programs.
• A talented designer and builder of custom, high-end executive dashboards and scorecards.
Optimization and a/b testing:
• An early adopter of online a/b and multivariate testing with 9 years' experience.
• Skilled in architecting successful, multimillion-dollar a/b testing and optimization programs.
• A veteran practitioner in optimizing landing pages, ecommerce checkouts, email programs, and more.
• Innately inquisitive; a skilled and creative problem solver.
• Experienced in transforming broad constructs into actionable, hypothesis-driven analyses.
• A big-picture thinker who can execute.
Other specialties include: account management, project management, SEM optimization (paid search, SEO), website management, email marketing optimization, website usability, VOC, mobile optimization, social media measurement, and competitive analysis.
For more information, view my LinkedIn profile: https://www.linkedin.com/in/jeffreymarkburton