Digital & Social Media Strategist & Freelance Writer
Most recently I have led teams through the re-branding and launching of 14 websites, 19 social media pages and an online community as the Digital Media Director at Robert Kennedy Publishing (RKP), home to fitness and lifestyle magazines such as Oxygen Women's Fitness magazine, Clean Eating, Reps magazine, Musclemag and New York Times Best-Selling Book Series, The Eat-Clean Diet®.
SOCIAL PAGES I've launched and led the strategy behind in which I'm especially proud of:
COMMUNITY DEVELOPMENT & PRODUCTION
RECENT WEBSITE LAUNCHES I'M MOST PROUD OF:
In my spare time, as a writer, I have written and published over 200 articles in print and online publications, specializing in interviews and event coverage with a lean towards fitness, health, sports and lifestyle topics.
The publishing world is taking a hit these days and due to downsizing, my position as Digital Media Director at RKP was eliminated in November 2012. I am now working from home with a focus in digital and social media marketing, consulting, writing, design and project management.
In the last couple of years I've collaborated with sales, corporate, e-comm, subscriptions and editorial teams to drive cohesive in-house web, print, email and social media marketing campaigns that helped grow and engage a combined fan base of over 500,000 likes, followers, members and subscribers.
I've worked on campaigns such as monthly contests, e-Commerce promotions, branding materials, weekly videos, digital ad banners, e-blasts, surveys, community panels, e-newsletters and social media page updates which helped double, if not triple the traffic on company sites and increased subscription sales.
I helped RKP transition from monthly updates to daily and weekly updates. As a result, I've published a blog series called "Going Digital" for Canada's Unbound Media, a blog for online magazines and media sites. The series is all about helping a company transition their content to the digital realm. You can find it the series here: http://blog.agilitycms.com/going-digital-5-surprising-ways-a-cms-can-unite-a-print-and-digital-team
My combined creative and technical background in publishing, writing and web design has led to my ability to successfully strategize and collaborate with company stakeholders and internal and external clients regarding all digital inventory, marketing campaigns, annual editorial schedules, workflows, team staffing and infrastructure decisions.