SEM & Display Specialist
Last active: 15 days ago
At the moment I am SEM Coordinator at Best Day Travel the number one online travel agency in Mexico. My daily functions include the management of PPC campaigns using the following platforms: Google Adwords, Google Analytics, Bing Ads and Kenshoo; conducting numerical analysis of the KPIs of the business, strategic planning, organizing data, problem-solving and working on a team. I am held responsible for generating growth in sales and achieving the best return on investment.
-Manage pay per click campaigns using Adwords, Analytics, Kenshoo and Bing Ads primarily for search networks but also display and Youtube.
-Manage six figure usd monthly budget for pay per click campaigns for destinations worldwide.
-Conduct analysis on the following indicators: impressions, clicks, cpc, ctr, cpa, conversion rate, share of voice, quality score, revenue, roi, profit and more.
-Plan, propose and strategically develop the paid search and display projects.
-Assist with reporting and analysis.
-Strong excel skills and computer proficiency.
-Contributor to the Official Google Adwords Community; see here for profile: http://goo.gl/GCSD3t
-See Linkedin Profile here https://www.linkedin.com/in/ezquerrodaniel