Last active: 08/25/2014
Copywriting is a synergistic and enlightening experience that I cherish every minute of every day. Being one of the rare copywriters gifted with the ability to design, I live to create phenomenal brands and campaigns.
My storytelling journey began in the summer of 2006 with an internship at Unitrend Ltd / McCann Erickson Bangladesh. At the time, I was a sophomore in college and writing ads for an audience of 160 million people completely revolutionized my world. I found my calling and decided to nurture this talent for the rest of my life.
Ever since I wrote my first ad 8 years ago, I have tried to reach audiences previously left unreached. This mission led me to many different countries and as a result, I bring with me a multitude of international experience and an appreciation and understanding of global advertising standards. America is my current canvas and I am looking forward to painting my disruptive ideas here.
Performing well under stress and within strict deadlines has always been my forte and if given the opportunity, I love to prove myself.
I look forward to hearing from you.
A BIG CHALLENGE
Documenting 15 years of Grameenphone in a 171 page coffee table book. If you’re interested in taking a look, drop me a line for the pdf version.
OWNING THE WEB
I have written and designed banner ads for 300+ websites. I have written 100+ websites from scratch.This is one I am particularly fond of: http://roanderson.bypronto.com/
“Redraw the Line” is an active climate change campaign running in Thailand, Philippines, Vietnam, Cambodia, Indonesia, Bangladesh and Sri Lanka. As the sole creative consultant, I directly worked with MTV, Ogilvy & Mather Singapore, ADB, SIDA, The World Bank, UN, No Impact Project and The Story of Stuff. My ads have been adapted to a total 1of 8 languages and continue to air in that part of the world. You can watch them here: http://www.youtube.com/user/RedrawTheLineEN
SPREAD THE WORD
A catchphrase from this ad I wrote in 2010 still travels by word of mouth. Sneak a peek: http://www.youtube.com/watch?v=jRqh8inbV8k
A DIFFERENT MEDIUM
This presentation is my brainchild and was originally made for a pitch. We lost the pitch but the track became a hit ringtone. Check it out here: