Maria rosario B.
Last active: 09/22/2014
Over the last 20 years—6 years of which were spent as a Copywriter; 5 years, as a full-time Creative Director; and the last 9 years as a Creative Consultant and Freelance Copy-based Creative Director/Art Director. I have written for advertising campaigns for global and local Philippine brands alike, including Pond's, Del Monte, CloseUp and Philippine Airlines to name a few. I have extensive experience writing for a variety of accounts: consumer brands, beauty products, real estate, banking, healthcare, insurance, food, restaurant chains and a host of others. This has armed me with creative skills covering different media ranging from TV to radio commercials, from print ads to brochures, from direct mailers to point of sale (POS) materials, from events to digital.
My main area of competency is writing, be it copywriting, article writing or
I also have very good experience in art direction and graphic design, using Photoshop and Freehand.