eCommerce and Search Marketing Professional
Who am i?
I have over 15 years experience in all aspects of internet marketing from Google AdWords campaign management and affiliate marketing right through to technical SEO and website development. My focus is always on setting goals and developing strategies that deliver results for my clients.
What can i do for you?
I understand that making the correct business decisions is the key to success and will help you put in place the marketing technology, processes and analysis techniques that enable you to make these decisions faster, more accurately and ahead of your competition. I am just as comfortable working with marketing departments and web developers allowing me to properly communicate to both in a language they understand.
My skills include:
Google Analytics - I can help with the advanced setup of your Google Analytics account - for example to track e-commmerce transactions or to set up conversion tracking for your goals and complex cross domain tracking. I can also create custom reports that align with your business objectives providing you with meaningful data and actionable insights.
SEO & Search marketing- I have worked with businesses of many shapes and sizes from independent record labels to leading travel companies across all aspects of their SEO & PPC strategy.
Conversion Optimisation - CRO isn’t simply about understanding how users convert, it’s about why they convert, and more importantly, why they do not. My systematic approach to CRO consists of user journey analysis, attribution modeling, user segmentation and A/B testing to analyse the usability of your landing pages, test design and functionality. One of the core aspects of CRO is the reporting, I can create reports that give a clear picture on how your website and your marketing channels are performing
Travel Marketing - Most of my marketing experience has been within the travel industry so i have a wealth of experience in this field be it product, IT/reservation systems, travel writers, consulting and have worked with many of the UK's biggest travel companies including Thomas Cook, Hays Travel & LowCostHolidays