Digital Content Marketing Manager and Columbia Graduate
Last active: 7 days ago
I am a content marketing and strategy manager, editor, writer, social media strategist, and Columbia University graduate, with 9 years of experience in writing, reporting, editing and proofreading for both print and online. I have been published at various publications and managed editorial teams at different companies. I am adaptive, collaborative, and pay strict attention to deadlines.
I've written promotional copy and digital marketing content throughout my career as an editor, journalist, press kit developer, and especially while in the music industry as an artist and social media manager. As an arts and entertainment writer [http://bit.ly/18wzWEl], I have promoted companies online through sponsored blog and social media posts. My time in the music industry as a performer taught me the intricacies of promoting talent to the public through new media and traditional press to increase an artist's profile and reach, and the essential role social media and community management play in this process. As lead writer and press kit developer of Indie Band Guru [http://bit.ly/1cgfrdV], a blog that offers PR services, I devise social media and promotional strategies, including planning outreach activities and writing all press materials. As co-founder and managing editor of ComicsVerse, I manage an editorial calendar and social media team, increasing traffic and audiences about 400% (and growing) in less than a year through a combination of social media community management and SEO initiatives [http://twitter.com/comicsverse].
I devise content marketing and social media strategies, and assist in performing media outreach [http://bit.ly/19colER], writing press releases, blog posts, e-mail blasts, newsletters, webinar support, and articles geared towards a variety of industries and institutions. Previously, I have managed editorial calendars and social media channels, along with training and overseeing writers, at the Columbia Daily Spectator, NY Arts Magazine, and the New York Optimist.
I am a lifelong New Yorker, and a cheerleader for this city. Writing, blogging, social media, marketing, promotions, etc. are all skills I have in my toolkit by now. I am adaptive, collaborative, passionate, and exceedingly self-driven. Let's work together.
Technical: Adobe CS (Photoshop, Illustrator, Audition), Photo Editing, MS Office, CMS (WordPress, Joomla, Drupal), Unicode, XML, HTML, Google Analytics, HootSuite
Social: Twitter, Facebook, Tumblr, Hootsuite, Community Management, Social Media Trends
Language: French (Fluent), Bengali (Fluent), Spanish (Proficient)