Content Marketing Strategist and Writer
Last active: 2 days ago
I help B2B companies attract the right audience, convert prospects into leads, develop relationships with leads and nurture those relationships until they are ready to buy.
I am a results-driven marketing professional with a proven background conceptualizing, developing, managing, executing and measuring extremely successful strategies, programs and campaigns that support achievement of business goals. I have extensive experience in strategic planning, tactical planning, budgeting and project management. I'm able to drive brand vision and direct and execute high-impact, innovative, demand generation programs. I have a proven ability to successfully manage multiple priorities, agencies, constituencies and stakeholders to achieve measurable results.
One key metric includes helping a major business unit increase their market share from four to six percent over a five-year period (represents a significant increase for that particular industry). Another key accomplishment is increasing by more than 80%, web traffic to a business unit's pages.