I’m a results driven marketer with a dual passion for building teams and business, alike. With hands-on experience in all aspects of digital and traditional marketing, I can join any team and focus on simply getting the job done. I have an unquenchable thirst for knowledge and have learned, through necessity, critical aspects of social media, web design, DB development and online marketing, and am eager to continue learning.
Key Accomplishment: In 30 days, our newly formed PR team set 168 new patient appointments for our medical clients, with a 60% retention rate that equated to approximately $151,200 in additional revenue.
* Built and directly managed a team of up to 22 marketing and PR specialists that included: graphic design, front end and backend development, photography, videography, social media, copywriting, paid search marketing and brand ambassadors.
* Created and oversaw the implementation of 90-day integrated marketing plans for each client.
* Wrote the functional specifications and developed version one of six relational databases used across five departments to ensure accuracy and transparency of all work performed for each client.
Key Accomplishment: Using white hat SEO tactics, increased a top client’s website visibility from the second page of Google for their primary and secondary keywords to the 2nd and 3rd spots respectively, which contributed to a 70% increase in revenue from web based leads.
* Analyzed consumers’ online behaviors as they related to our clients’ services.
* Analyzed the web performance of our clients’ direct competitors.
* Developed strategies to increase visibility and consumer engagement across the web that included organic search, paid search and social media.