senior digital copywriter
Last active: 2 months ago
I’m a creative hybrid – part copywriter, part strategist. My work has won awards in social media, PR, and at digital communication festivals, and I was also nominated for the 2013 Admap Prize. My ideas and writing reach and influence consumers across Europe, the U.S. and Middle East.
As a writer, I treasure books that help ideas travel the world and shape culture. I am very passionate about finding out how enhanced attention can alter human behavior, and how creativity can be used to solve problems.
I have worked on projects and campaigns for over 30 brands so far just in Romania: Dove, Milupa, Vodafone, Dero, Pfizer, Citibank, Rexona, Mitsubishi, Lexus, Toyota, Redd's, Ursus, Peroni, Veet, Țara lui Andrei, Sony Mobile, Raiffeisen Bank, Dove Men+ Care, CLEAR, GSK, L'Oreal, Winterfresh, Juicy Fruit, Tnuva, Chio, AFI Palace, Apa Nova, Lay’s, Carte d’Or, Finish and Edenred.