Bernard Joseph Guerrero
Editor and Writer with background in Cultural Works & Marketing
BA in English Studies majoring in Language, cum laude
PGDip in Industrial Relations
Earned units in MA in Industrial Relations
Member, Honor Society of Phi Kappa Phi
University of the Philippines, Diliman Campus
Involvement in various projects and pursuits related to tourism and traveling from tourism administration, to multi-level promotion, to P2P and P2B networking, to travel article contributions, to delivering talks and workshops on tourism and heritage conservation, as well as media consultancy and appearances in local to international media features.
Proficiency in oral and written communication, and direct and indirect public relations. With ability to sell, merge and integrate plans and targets. Experience in bench-marking industry competitions and market research.
Part of the front-line team that intensified investment and ICT campaigns of the province of Ilocos Norte. Largely in-charged with branding-positioning, as well as capacity building.
Full life-cycle market research, with focus on leads generation, prospect listing, Salesforce automation and integration, business development initiation, and reporting.
Exposure to a business environment that caters to the communication and printing needs of Fortune 500 listed companies, in compliance to SEC regulations. Exposure to a work environment with direct interface with C-level and top management officers. Adequate exposure in project management, with focus on planning, control and protocols formulation, playing lead roles in both private and government sectors’ projects.
Background in industrial relations, employee relations and the management of human capital, as well as workplace job analysis and bench-marking. Holder of a postgraduate diploma degree in the said area.
WRITING AND RESEARCH:
Freelance editor / writer - Editing theses and research manuscripts for the graduate schools of various universities in Manila (UP, UST, PUP, etc.), as well contributing articles on cultural management, travel and tourism to various private agencies and/or social media platforms.
Undergraduate thesis published in the Journal of Teaching and Education, and presented at the International Journal of the Arts and Sciences - Rome Conference 2012: ‘Error Analysis: an Investigation of the Interlanguage of Ilocano Students towards English Language Performance’
Cultural works on the following: Cultural survey of the islands of Romblon (a US Peace Corps-Provincial Government of Romblon project); Ethnographic study of the tribes of Adams (Local Government of Adams, Ilocos Norte); Capacity Assessment of Mts. Iglit-Baco National Park and Apo Reefs (A private project by the University of Beijing and UNESCO Comm. of the Philippines); Graduate Researcher at the School of Labor and Industrial Relations, University of the Philippines-Diliman; Tourism Officer (OIC) of the Provincial Government of Ilocos Norte; among others.
3. Production researcher-consultant - Solar News TV's 'What I See' Travel Photography 'Show and Something to Chew On' Food Show.