Wend-e-writer. Senior/Ad Copywriter
HEAVYWEIGHT COPYWRITER TURNS LIGHTWEIGHT.
Round one in my fight to be an advertising copywriter. Ding.
Dodge the blows from lightweight (which accurately describes the heft of your salary). Through to middleweight (a miniature wage increase). And finally reach the Heavyweight ad agency prize. A world champ’s substantial purse.
My trainers? BBD&O. Y & R. McCann Erikson. Lintas SCCB. Grey Advertising. Hunt Lascaris. Tequila. Yourselves.
Now, with 3 Clio award finalists for ad excellence worldwide and over 35 000 hours with both international and smaller online brands, my creativity should be beyond OK. More like KO.
So why lightweight now?
In tight-fisted times like these, I’m prepared to go back so you can go forward. My heavyweight title stays. It’s my billing that’s turning lightweight.
For freelance copy, concepts, campaigns and content, find out how my heavyweight knockdown punch can help you build up your business.
WENDY BENNETT. HEAVYWEIGHT COPYWRITER. NOT RESTING ON MY TITLE.
About Us pages – web sites
Account holders magazines
Audio visual scripts
Corporate concept invitations
Direct response letters/mailers
Info on product pack/bottle/tube/etcetera
In-store promotional material
In-store radio station scripts
Jingle lyrics and production
Landing pages – web sites
Mailers - letters and e-mailers
New product names
Proofreading of all of the above
Website copy/content writing
I MADE MY NAME ON THESE NAMES:
Fast Moving Consumer Goods, quick-turn around retail and promotional, below-the-line copywriting, concepts and campaigns, including website content where requested, were the order of the day on the following accounts:
A & D Spitz (shoes)
Bata Shoes -- Clio billboard finalist*
Bell Equipment (front-end loaders and other heavy machinery)
Bioforce (herbal medicine) - Echinaforce
BuyerSynthesis Market Research
Coty Cosmetics (Clio print finalist)*
Ciro Coffee (Clio TV commercial finalist)*
Delta Motor Corporation (Opel)
Edgars (department store chain)
Euromed (health insurance)
First National Bank
Hyperama (discount store chain)
Incredible Connection (IT store chain)
Jet stores (clothing chain)
Johnson & Johnson
List Perfect (mailing list)
Lucent Technologies (Bell labs)
MTN (cell phone provider)
Mutual & Federal (short term insurance)
O K Bazaars (budget chain store)
Precious Little Sleep
Radioactive (radio station group)
SAA (South African airways)
SA Eagle (Insurance)
Sales House (Budget clothing chain)
Satour (South African Tourism Association)
Sasol (oil, gas, petroleum, wax, coal)
SFW (Stellenbosch Farmers Winery)
Sun International (hotel group)
Sunday World (newspaper)
Tempest Car Hire
Thinz (slimming aid)
Vodacom (cell provider)
VoQado (Accounting software)
36 000 AFRICA T-SHIRTS IN ONE VACATION SEASON WERE A WONDERFUL XMAS BREAK.
Entrepreneurial concepts and execution didn’t take place in agencies only.
Alongside my freelance copy, I had 9 years of ownership of Greenhorn cc - origination, design and manufacture of 'Africa' T-shirts, appealing to an enormous audience both locally and internationally, in over 250 stores in Southern Africa.
I managed all advertising and promotional material for Greenhorn cc.
Furthermore, later on I enjoyed 3 additional years of Greenhorn funded by the Western Cape government job-creation initiative – I’m proud of the successful grant application – it took 2 years to get through the red tape.
Marketing Mix said:
The Greenhorn clothing company has effectively created a style of design that combines western elements with ethnic, appealing to an enormous audience, both local and international.
John Hunt, Founder partner of Hunt Lascaris TBWA (for whom I also did freelance copy) said, in a magazine interview in Greenhorn's heyday, when asked what reminded him of Africa:
"Heat, dust and pink hippo's on T-shirts' He was referring to Greenhorn's most popular hippo design.
The national and international success of Greenhorn designs served to enhance my creative reputation enormously. Basically I put my continent's AFRICA name on 36 000 chests in just one holiday season. Let alone those that followed or went before. This was by far my most compelling naming exercise of all.
Let me name you too.