AdOps/ Ad Trafficker
Over the last 7 years I have managed Displaying Advertising Campaigns using ZEDO, 24/7 Real Media Open Ad Stream and DFP.
Also I have the experience of Advertising on Mobile through Vserv, inmobi.
Exposure to Third party ad trafficking tools such as DoubleClick, Atlas, Mediaplex, Eyeblaster etc..
Communicate Ad Unit, Rich Media and Video specifications and guidelines to clients, ad agencies, and internal staff and answering technical inquiries as well.
Prepared vendor IO, trafficking, creative QC, campaign optimization and analysis, as well as, end of campaign reconciliation to reach proper goal.
Experience of Troubleshooting campaign issues including errors in serving, 3rd party discrepancies, pacing, optimization, conversion metrics, reporting issues, billing and collections, etc.
Communicate campaign performance on an ad hoc basis to management, sales and finance.
Generate campaign performance reports for accounting and billing purposes and aiding in the resolution of any billing discrepancies that may arise as a result of campaign delivery issues.
Providing available inventory data to the sales teams and helping them by communicating directly with clients, agencies and partners as necessary and co-ordinate all aspects of their ad booking, creative placement, progress reports and Ad Serving problems etc.
Generally contributing to the on-going improvement of online ad products, trafficking processes, order fulfillment including the development and implementation of new products.
Providing regular input to sales, marketing and management based on continuously updated ad product knowledge and online traffic expertise.