Marketing and Finance Professional
I often describe myself as jack of all trades. Other people will add in that I am fearless. The bigger the challenge, the more interested I will be.
I am the marketing person who will take the time to truly understand the background and objectives of the assignment. I have often sat on the opposite side of the table from a marketing agency and been disgusted that the vendor did not even go to my website to spend five minutes understanding my business.
I am very comfortable working remote and am never lost in a crowd. I always am engaged in things which I think are important. I am not afraid to ask questions about things I do not understand. I prefer small companies as I seem to put the interest of the company before my own self-interest.
I have a diverse array of experiences in starting businesses, marketing, finance, copywriting and customer service to be an asset to a team. I understand what it takes to build a business while focusing on great customer service and implementing robust metrics to measure results.
At Polaris Research and Development, I worked with various constituencies to ensure funds were properly being utilized. This required me to organize stakeholders, create marketing campaigns and develop metrics to evaluate success.
At Unext.com, I was part of the team to develop our first product. I had to guide SME’s, editors, and developers through an innovative and unfamiliar communication delivery model. This required me to educate my SME’s, who were well regarded professors, on the desired final product. In this role, I was responsible to ensure the product was delivered on time and on budget, as well as satisfy the requirements of the SME’s who were putting their names on the courses.
At AT&T, my team evangelized the use of electronic customer support during a period when there was significant resistance to change. This required proving quality customer care could be provided electronically, without sacrificing upselling opportunities traditionally enjoyed via phone conversations with customers.
Later at AT&T, I worked in the pricing group. I was responsible to take marketing programs and determine if the offers were optimal for our shareholder value. This required me to understand the goals and objectives of the various programs, working closely with marketing and communications. Once I clearly understood the objectives, I had to determine the efficacy. It was my role to convince the various stakeholders of the appropriate structure of the programs. This required lots of number crunching, listening and negotiating.
Starting two different businesses was a thrilling and rewarding endeavor. It required to me to be organized and diligent about identifying the most urgent tasks. In both businesses I was always focused on building standardization to accurately measure and improve upon the services we were providing.
At Adventure Cook, as the business rapidly took off, I had to determine the optimal employees, hiring structure, compensation, training, coaching and communication to ensure the company continued to grow. To achieve success I had to develop classes to appeal to our students and the parents who were paying. In order to fill the classes I had to partner with schools and school districts to allow us to market to their families. The marketing had to be clear and attainable as no one had attempted to offer cooking classes in the Adventure Cook format.
My unique combination of psychology, marketing and hard core finance enable me to identify the optimal message to customers. My experiences in research will help me understand how to hone the appropriate messages and then measure success.
I look forward to hearing from you so we can talk further about how I can be an asset to your team.
Thank you for your consideration.
Meridith Blank Taylor