Copywriter for Startups. The future is ours.
If you’ve ever pitched something to somebody (who hasn’t?), you know how those few minutes of pure tension feel like. Minutes. That’s cute. Because on the Web, you get a few seconds, tops.
I’m that writer guy – half nerd, half poète maudit – who can get the best out of these seconds. Especially if you’re a startup. Been there, done that, love it.
So. As a kid, I used to sell custom poems to school mates and staff. €0.20/verse, it was. As a college student, I started selling straight-A papers and theses to rich students around half of Europe. Been at it almost six years now; pays the bills and lets me “graduate” business schools while getting paid. All while getting my own Business (Marketing) degree.
But where I've really found myself is right between art and science: telling the story of businesses and people with a story to tell. That's Web copy, articles, pitches, grant applications and all sorts of biz texts. You’ve got the full story below and in the portfolio & work history. For now, let’s talk about you.
WHAT WILL IVAN DO FOR YOU
He will write killer texts, be super-funny to work with, really listen to what you need (or suggest what you really need, in case you don’t really know), and be an obsessive-compulsive perfectionist professional, despite the messy hair when skyping from backpacker hostels around the world. I’m a “digital nomad,” always travelling and working online.
Also, I have some skills in graphic design (mostly Adobe Illustrator), so I can think like a designer and incorporate visuals or ideas into whatever words you need published.
- COPYWRITING, CLICK & BRICK
I will write texts that make readers do things, buy things, or believe things. I am most specialized in Web pages, product/project descriptions and reviews. My portfolio is your friend. I can also write for print advertising (e.g. a brochure for your shiny new service).
Copywriting is essentially writing stuff that makes people do stuff. I will write for humans (your target), but also for machines (SEO).
- ARTICLES, BLOGS, TECHNICAL PAPERS
The readership for your articles, blog posts or reviews loves to read their own jargon and belief system. In case you haven’t already, I’ll first X-ray your prospect for you, and then get in their mind. It’s all about due diligence.
If you need a white paper, the story is similar. I’ll back claims with dozens of fancy sources, while telling your super-techie field in a way other homo sapiens can understand.
While super-experienced in technical writing, I like to think I have an edge thanks to raw talent with words and people.
- PITCHES, GRANT APPLICATIONS
You have your company, your solution, and your buyer (do you?). Now you need to convince a third party that they fit together wonderfully. Doing this requires a few tricks, which I’ve learned on the field. I’ve been pitching a few ideas to the EU, around South East Europe, and to a crowd of tech big-shots in Helsinki, Finland (back there, I was onstage dressed as a “mad plant scientist” – I’ll tell you all about it one day). Check out the portfolio for examples.
- ACADEMIC – WHATEVER YOU NEED
Again, almost six years of ghostwriting for fancy business and political science school around Europe. I am moving away from academic, though. Nearly 250 projects in 7 countries and 13 “degrees” are enough to move to full-time copywriting. But whatever you need written/researched, I’ll do it like a pro, of course, so just ask. Papers, theses, literature reviews, executive summaries, annotated bibliographies, presentations – you name it.
- TRAVEL SPECIAL
If you’ve read thoroughly, I’ve said that I work while travelling the world. And since around 30% of my student paper business came from tourism schools, I am kind of specialized in the field of tourism and travel.
Also, I am working on my portfolio website (coming soon), which will feature my travel blog. So, if travel writing is what you need, you’ve found your Matsuo Bashō (greatest Japanese haiku poet and perpetual traveller – look him up).
The Lean Startup approach defines a startup as “a human institution designed to create a new product or service under conditions of extreme uncertainty.” I’m best with *new* and *uncertainty,* because I’ve been in the startup business and because I can research like a boss, thanks to academic writing and bootstrapping.
And I've been in love with writing since forever.
I can’t wait to meet you, and tell your story!
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