Business Development and Sales
During the last decade I have dedicated my carer to digital display media sales while helping advertisers and marketers to fulfil their online marketing goals. This delicate balance can only be achieved through experience, knowledge, contacts and passion.
My experience in Digital Media Sales Lead Generation and Marketing helped to generate £800k in Sales and helped Samsung to sell over 500k cameras in the summer of 2010 using a mixture of branding and performance models and utilizing display rich media formats across an array of UK portals, affiliates networks and mobile websites.
In 2011 while working with the second biggest video distribution website in the world we managed to deliver over 40 million video impressions for Reckitt Benckiser in just over 5 months, across mobile devices and desktops.
In our industry nothing ever stays the same for long, and in 2012 the shift from Desktop to Mobile was obvious. Smartphones became smarter and users started to go mobile. Facebook, Tweeter and many other online properties started to develop better mobile websites and a better user experience. I was directly involved with the launch of a Display Mobile National Campaign for M&S across IOS, Android and Tablets. The results were staggering, the number of mobile web purchases increase by 20%. This elaborated advertising communication strategy among high-end marketers combine with an extended list of publishers across social media, aggregators, DSP, app developers, and programmatic vendors made this campaign a real success.
A rounded business professional with solid roots in Advertising, Marketing, Digital Media Sales, Operations within ad exchanges, SSP, DSP, Publishers, Mobile Advertising Media, Video Seeding, Ad agencies and various online technology ventures
My experience encapsulates board level experience at both large corporate level and within start ups. Continually involved in the launch and development phases of new projects, thrives on the challenges presented by the fast moving and ever developing landscape of today’s desktop and mobile media business world.