Accomplished Online Marketing, Growth Strategy & Operations Expert
I know first-hand how to craft successful brands and profitable businesses. Starting with a few hundred dollars and no marketing budget, the company I founded achieved a million dollars in sales in its first year and continued to expand, generating tens of millions in revenue. As CEO, I was responsible for leading everything from sales and marketing, web development, and operations to personnel management and award-winning product development.
As my company grew as a leading manufacturer, distributor and retailer of consumer electronics and software, the company also acquired several distressed online businesses and reinvigorated these brands with new products, marketing, and distribution. These refocused businesses again began to grow and flourish. Having cultivated a successful corporation with global reach, the company was acquired in 2013 by private capital buyers.
I'm now helping numerous businesses from start-ups to $100M+ organizations understand how to grow their online traffic and brand engagement, achieve their online performance goals, and efficiently integrate their online & offline operations.
As a multi-year Inc. 5000 CEO, I am an intuitive, driven leader with diverse functional experience, strategic mindset, and a tenacious commitment to the utmost excellence in people, performance, products, and processes. I offer a proven ability to swiftly analyze and execute key business drivers to grow top line and increase operational efficiency in a fast-paced environment. I'm known as being relentlessly focused on strategic business process improvement and value creation for all stakeholders.
Areas of Excellence
• Entrepreneurial Leadership
• Online Marketing through Cost Per Click, Email Automation and Inbound Marketing Tactics Including Search Engine Optimization, Public Relations, Affiliate Programs and Social Media
• Conversion Rate Optimization Utilizing Analytics Analysis, Split Testing, & Other User Experience Measurement Tools
• Website Development and Launch
• Business Processes, Strategy and Optimization
• Marketing/Operational Strategy, Development, Data Analysis & Action Planning
• Online Sales and Content Platform Development
• Automating and Outsourcing Routine and Complex Tasks
• Team Building
• Deal Negotiation and Strategic Partnerships
• Customer Service Protocols
REACH YOUR TARGET MARKET
Are your online marketing efforts falling flat? If you're unsure about how to reach out to and engage with your target market, you're not alone. Developing a measurable and scalable, truly effective marketing campaign requires a highly-specialized, comprehensive understanding of SEO, PPC marketing, social media, email platforms, and analytics that most businesses don't have the time or resources to develop. With my experience helping businesses reduce cost per acquisition and increase conversion rates by up to 50%, I will help you create and implement a cohesive online marketing strategy, scalable campaign and an engaging message that reaches true potential buyers.
ACHIEVE WEBSITE PERFORMANCE GOALS
You shouldn't have to adjust your business to fit your software. Your software should fit your business. Publishing and ecommerce platforms such as Magento or Wordpress can be easy to use, but your business is unique. These platforms allow for customization that is impractical for those who would rather be building their business than learning how to build websites and analyze conversion metrics. By spearheading the development of revolutionary front- and back-end features that offered robust usability and advanced functionality, my company thrived as an efficient, multi-million dollar corporation. I can help amplify your company's online experience, from developing custom search algorithms and customer loyalty programs to automated order management processes that vastly improve transparency and reduce processing times. I will analyze and implement ways to improve your customer experience and site performance, helping you convert more of your existing traffic into leads/customers.
GET MORE DONE WITH LESS
Often, staff are forced to spend much of their time on administrative or repetitive tasks, leaving significantly less time to focus on their primary responsibilities and strengths. Thoughtful, skilled business process optimization can pinpoint ways for streamlining and automating processes to relieve bottlenecks, maximize efficiency, and prevent costly and time-consuming errors by up to 90%. I will help you dramatically lower costs and increase productivity through tailored innovations such as inventory management systems, creating key management metrics, and utilizing qualified outsourced labor.
GET IN TOUCH
Schedule a free consultation to discuss what we can achieve together.