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Hire a marketing strategist today to shape marketing tactics that can help you find a sustainable competitive advantage in the marketplace. These creative professionals can help with market research and formulate content marketing strategies, email marketing strategies and other online marketing strategies that can help you build your brand, increase sales and position yourself profitably in the market.

Marketing strategy involves developing a tactical plan for conducting market research, identifying effective tactics and creating a "marketing machine" that achieves business goals, like increased sales and brand awareness. On Upwork, the world’s largest online workplace, you’ll find marketing strategists who can create marketing plans for small businesses and professionals around the world.

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On average, 889 Marketing strategy projects are completed every quarter on Upwork.


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Marketing strategy Upwork freelancers typically receive a client rating of 4.64.

Last updated: October 1, 2015
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Javier Aranda Serralbo

Javier Aranda Serralbo Agency Contractor

Consumer Psychologist & Marketing Strategy Consultant

United Kingdom - Tests: 19 - Portfolio: 12

I define the steps your company needs to follow in order to achieve your goals. I analyse your market, products and services, creating a future-proof strategy and brand image that engages with your target consumer. I am a freelance consumer psychologist with over 8 years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for and a product manager for CofreVip. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law, as well as Google Adwords, SEO-SEM and Community Manager qualifications. As my client, you will have access to my extensive knowledge of branding and consumer behaviour to: -Hone your website with usability techniques that create a better experience for your online customers -Improve your Adwords Campaign and increase your CTR and ROI. -Redefine your brand image to emotionally engage with your customers and boost their loyalty -Enhance your web content by using SEO techniques and copy that is more attractive to your visitors -Manage your marketing strategy to follow a step-by-step route to successfully launch your product/services -Execute market research that can tell you who are the right target consumers for your product/services -Nurture your projects with an organized and professional mindset, always delivering to the highest standards -On-demand translations from English into Spanish, excellent copywriting skills and an eagle eye for proofreading -Work with attention to detail, creativity and out-of-the-box thinking to achieve your goals I look forward to working with you

Associated with: V&A

100% Job Success
$22.22 /hr
2,199 hours

Khaiyajc B.

Khaiyajc B.

Rockstar Virtual Assistant | Social Media | Marketing Strategy

United States - Tests: 8 - Portfolio: 3

Cum Laude graduate of a Bachelor's degree in Mass Communications. I am a smart, enthusiastic and effective overall virtual assistant who is an excellent creative writer for beauty and fashion, social media marketer, customer service specialist, e-commerce and fashion enthusiast. A reliable, dependable day to day right hand for any business. I specialize in doing marketing and administrative support for e-commerce businesses which includes (customer service, uploading products, data management, marketing, promotions, social media contents, purchasing, wholesale, shipping, fulfillment, payment processing, etc.) Not to mention that I also have also physically done those jobs - so I am not only just working by theory but also by experience. I have been buying and selling online since high school (2007) and since then I have learned quite a handful of important details about e-commerce and I am more than ecstatic to learn more and be an asset to other businesses! I have gathered a couple of interesting and useful skills and abilities for me to use in everyday engagement with different people in different situations. My fluent English communication skills are my primary tools that help me through any workload that is given to me. My public relations, marketing and advertising backgrounds make me a very well rounded "people person". As much as I love being a very well trusted personal/virtual assistant doing various tasks and a lot more, I care about my client a lot and I make sure that every job is job well done.

88% Job Success
$20.00 /hr
1,851 hours

Diana Marinova

Diana Marinova Agency Contractor

Marketing Consultant | SMM, Email & Content Strategy Planning

Spain - Tests: 22 - Portfolio: 20

There is no such thing as too small budget. I believe that if you set your goals right and allocate a reasonable budget for achieving them, it takes only a good marketing consultant to help you draft the path toward that goal, while staying within budget. I am that type of marketing consultant – for hire ツ My clients love me for always asking questions to fully understand their business needs. Quality is my top priority and so is keeping deadlines. I am always honest so don't expect me to lie to you or to your customers. I believe successful collaboration depends on truth and effective communication. ✪ Marketing services I offer on a fixed-price basis ✪ ☛ Social Media Marketing (SMM) Strategy Planning ☚ This package includes: - Current situation analysis - Overview or setting of overall goals with social media properties - Defining the company SMM voice - Outlining guidelines for each network – including but not limited to profile changes, frequency of posting, topics, sample updates, etc. Based on the client’s needs, this package can also include: - Assistance in finding a social media marketer to execute the plan - Training - Progress analysis on a regular basis - Further improvements in the strategy and tactics ☛ Content Marketing Strategy and Planning ☚ This package includes: - Analysis or creation of target audience profile and buyer personas - Analysis of existing goals and/or setting up new goals - Creating a content marketing strategy and/or a detailed tactics plan - Outlining guidelines for the content for each communication channel Based on the client’s needs, this package can also include: - Blog editorial planning - Writers and/or blog manager training - Copywriting ☛ Email Marketing Planning and Copywriting ☚ This package includes: - Analysis or creation of target audience profile and buyer personas - Analysis of existing goals and/or setting up new goals - Strategy planning for the email communication channel – e.g. autoresponders series, frequency of emails, company voice, layout, etc. Based on the client’s needs, this package can also include: - Email copywriting - Progress analysis on a regular basis - Further improvements in the strategy and tactics ☛ Improve the ROI (return on investment) of your website ☚ This package includes: -Analysis of existing goals and/or setting up new goals - Website usability review - Detailed recommendations for improvement Based on the client’s needs, this package can also include: - Onsite SEO analysis - Keywords research - Meta data creation - Pages copyedit - Recommendations for overall improvement ✪ And sometimes it’s best to do consultations by the hour. ✪ This is a good option if you feel something isn’t quite right in your marketing domain but you cannot put your finger on it. Tell me about your immediate problems and we will discuss how I can help you improve. I don’t offer one-size-fits-all solutions. Once you contact me, based on the details you’ve provided, I’ll get back to you with some questions or a price quote. Get in touch today to discuss how I can help you!

Groups: Article Samurai

Associated with: Marketing Solutions Agency

100% Job Success
$83.33 /hr
6,090 hours

Steven D.

Steven D.

Marketing and Sales Expert, Business Plan and Strategy Development

United States - Tests: 9 - Portfolio: 1

Not long ago I heard someone say, "If you think it's expensive to hire a professional, just wait until you hire an amateur". If you have an immediate need put me on it to bring solutions to you quickly. Every project you hire me for deserves a winning strategy. I live to create win-win-win scenarios because it brings you not just new repeat clients but many champion advocates. I am: * Highly resilient and persistent. * Focused and determined. * Friendly and amiable. * Interested and interesting. People tell me again and again I am a breath of fresh air. Steve

80% Job Success
$43.00 /hr
1,337 hours

Madhavi C.

Madhavi C.

Business Plans, Social Media Strategy, Analytics, Marketing, BE., MBA

India - Tests: 14 - Portfolio: 5

14 years in Corporate Business Strategy, Market Communications, Web Research, Sales & Technology frameworks and Conference/Expo Planning. Spearheaded effective training programs & workshops for Corporates and Educational Institutes. Result oriented with a track record in generating white-papers, business plans, proposals, account management and product launches. Certified Internal Quality auditor & SEPG Member for SEI CMM Assessment. Education Details: Electronics Engineer with M.B.A in Strategy & Marketing IELTS (International English Language Testing System) Score: 8: Very good user: has fully operational command of the language I am seeking challenging assignments in Business Planning, marketing strategies, Internet and Social Media Marketing, Analytics, Customer Experience (CX), Product Comparisons and Web Research. Additionally, I look forward to opportunities for writing business, technology and general write-ups for 'corporate MARCOM' and blogs/websites.

Groups: Article Samurai

100% Job Success
$40.00 /hr
2,066 hours

Swar G.

Swar G.

Load Testing Consultant / Jmeter Loadrunner expert

India - Tests: 1

I am HP Loadrunner certified and Neotys certified performance testing professional. I work on performance and automation test projects. Be it scripting, test execution or end to end test cycle deliveries. I have experience on tools like Visual Studio, Jmeter, Loadrunner, SilkPerformer, NeoLoad, QTP, SilkTest, Selenium, IBM Rational Perf tester, WebLoad, SOASTA, Gatling. etc and in different domains - IT consulting, Financial services, management consulting, auditing services, brokerage firms, e commerce, e learning, etc.

88% Job Success
$15.00 /hr
2,762 hours

Aleksandra Voropaieva

Aleksandra Voropaieva

Project mngt/Operations mngt/Marketing strategy/Business development

Ukraine - Tests: 2 - Portfolio: 1

I get a kick out of solving problems and shaping new businesses. The more complex is a problem, the more gratifying is solving. If you have a business problem that is interfering your ability to generate more revenue, streamline your operating costs, not bringing in as many customers as you'd like or isn't positively impacting your brand, then we should talk. I will work with you to understand your issue, partner with you to determine the best possible solution and work with you in implementing the solution. Helping small businesses and entrepreneurs accomplish what they set out to do is my passion. Having a brilliant business idea and setting up a business around it are two very different things. One needs creativity, passion, and critical thinking while the other requires discipline, follow-through, pragmatism, innovation and systematic implementation. I can work with you to overcome your issues and to make your business effective and profitable. My focus areas: 1. Business planning and market research - I provide business planning and market research services 2. Sales, Marketing and Business Development - Right from strategy development to the creation of sales and marketing collateral, implementation and project management of sales and marketing plans, I provide end-to-end services. 3. Quality Management (Lean Six Sigma, ISO 9001) - Are you looking to implement a Lean Six Sigma improvement project or get consulting support to prepare for your ISO 9001 audit? I can help. 4.E-Business Management/E-Commerce (Non-IT) - Whether you have an existing e-commerce business that you want to scale up or you're setting one up from scratch, my experience in setting up a wide range of e-commerce businesses will add value. 5. . Project Management - Whatever your business landscape, my extensive project management experience will make sure that your project runs smoothly, on time and within budget. I am very comfortable managing virtual teams and managing freelancers. I've delivered over ten successful projects in the last year alone. 6. Marketing and Communication strategy - If you need to deliver a clear message, build a reputation and strong brand experience, I'll do research for you, from your target audience and create a creative marketing strategy. If you have issues with the reputation I will take anti-crisis PR measures. 7. Loyalty marketing - I'll create a strategy for you that will increase your customer-life and boost your sales and even transform your brand into a Lovemark. Industry experience: 1. Customer care - I know how to make your clients love you and your company 2. E-commerce - I know the ins and outs of e-commerce business, how to build a successful sales funnel, mail sequence and how to keep clients engaged with the product and sales. 3. Marketing

92% Job Success
$22.00 /hr
3,122 hours

Ketsia Poteau

Ketsia Poteau

Email Marketing

France - Tests: 3

To obtain freelance positions in the email/internet marketing field. I have over 7 years of email and internet marketing experience including copywriting, web analytics, and basic sequel query functions. I managed over 20 weekly email campaigns, performed in-depth reviews to increase not only audience size but pageviews as well. I am also fluent in French.

100% Job Success
$38.89 /hr
5,475 hours

Reynaldo Jr Soriano

Reynaldo Jr Soriano

Customer Service Superstar and Team Lead

Philippines - Tests: 9 - Portfolio: 4

I am an award-winning client support specialist who have 11 years of customer service experience, including managing a team of client support advocates for Thumbtack, Inc. In 2008, I was awarded by 24/7 Customer and Optus as the first agent to meet the required average handling time (AHT) and for consistently achieving the lowest AHT in the team (see my portfolio). I am also enthusiastic and passionate about creative ways to delight customers. I had the opportunities to work for big companies, such as IBM Daksh, 24/7 Customer, and Teletech, as a Customer Service Specialist and Technical Support Expert, where I honed my communication skills and developed a high level of problem solving skills. I also worked face-to-face with customers for three years as a Service Crew and Store Marketing Assistant at Jollibee, where I learned about marketing focusing on upselling. I'm presently working for Upwork as part of their Marketplace Experience Team, which is a specialized customer services team aimed at increasing customer loyalty and retention. I am very familiar with Zendesk, Desk, Velaro, and Google Applications (document, calendar, and spreadsheet). I believe that in order to make yourself happy, you need to make others happy first. I enjoy helping businesses to reach greater levels of success and will do “whatever it takes” to ensure a positive result. Please check out my profile to know more about my work experience. If you think my skill sets match what you are looking for, kindly invite me to apply to your job. I am currently available for a part-time senior customer service representative role (up to 10 hours per week). Thank you.

Groups: Pro Customer Service

100% Job Success
$16.67 /hr
12,102 hours