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Hire a marketing strategist today to shape marketing tactics that can help you find a sustainable competitive advantage in the marketplace. These creative professionals can help with market research and formulate content marketing strategies, email marketing strategies and other online marketing strategies that can help you build your brand, increase sales and position yourself profitably in the market.

Marketing strategy involves developing a tactical plan for conducting market research, identifying effective tactics and creating a "marketing machine" that achieves business goals, like increased sales and brand awareness. On Upwork, the world’s largest online workplace, you’ll find marketing strategists who can create marketing plans for small businesses and professionals around the world.

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Marketing strategy Job Cost Overview

Typical total cost of Upwork Marketing strategy projects based on completed and fixed-price jobs.

Upwork Marketing strategy Jobs Completed Quarterly

On average, 872 Marketing strategy projects are completed every quarter on Upwork.

872

Time to Complete Upwork Marketing strategy Jobs

Time needed to complete a Marketing strategy project on Upwork.

Average Marketing strategy Freelancer Feedback Score

Marketing strategy Upwork freelancers typically receive a client rating of 4.64.

4.64
Last updated: August 1, 2015
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  1. Taru B.

    Taru B.

    Market Research, Marketing strategy

    United Kingdom - Tests: 1 - Portfolio: 2

    An ambitious business management graduate with experience in market research and business strategy projects. Worked in a consultancy project for BBC World Service. Awarded with the prize from Sheffield Hallam University (UK) for achieving the highest overall average in masters course (managing global business) Seeking to combine academic achievements and work experience in a challenging role EXPERTISE • Qualitative research skills • Academic writing expert • Business analysis and strategy making • International consultancy project experience • Confident in analysis and decision making • Expert in developing positive working relationship with the client • Proficient in using MS Office package

    $11.11 /hr
    156 hours
    4.75
  2. Javier A.

    Javier A. Agency Contractor

    Consumer Psychologist & Marketing Strategy Consultant

    United Kingdom - Tests: 19 - Portfolio: 12

    I define the steps your company needs to follow in order to achieve your goals. I analyse your market, products and services, creating a future-proof strategy and brand image that engages with your target consumer. I am a freelance consumer psychologist with over 8 years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for Buyagift.com and a product manager for CofreVip. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law, as well as SEO-SEM and Community Manager qualifications. I am a freelance consumer psychologist with 7+ years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for Buyagift.com, product manager for CofreVip and as a trainee field engineering for Bridgestone. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law. I am Goolge Adwords Certified and HootSuite Certified. Moreover, I have SEO-SEM and Community Manager qualifications. As my client, you will have access to my extensive knowledge of branding and consumer behaviour to: -Hone your website with usability techniques that create a better experience for your online customers -Improve your Adwords Campaign and increase your CTR and ROI. -Redefine your brand image to emotionally engage with your customers and boost their loyalty -Enhance your web content by using SEO techniques and copy that is more attractive to your online customers -Manage your marketing strategy to follow a step-by-step route to successfully launch your product/services -Execute market research that can tell you who are the right target consumers for your product/services -Nurture your projects with an organized and professional mindset, always delivering to the highest standards -On-demand translations from English into Spanish, excellent copywriting skills and an eagle eye for proofreading -Work with attention to detail, creativity and out-of-the-box thinking to achieve your goals I look forward to working with you

    Associated with: V&A

    $25.00 /hr
    2,141 hours
    4.80
  3. Vanja Andric

    Vanja Andric

    Startup Product Strategy, Marketing & Business Development

    Croatia

    In my last position I was in charge of business development in mobile development company and my primary goals were to develop presence, acquire new clients in the US and EU market and build long term relationships. I'm one of the local directors of the Founder Institute in Zagreb, the world’s largest startup accelerator, where I currently run a semester. Prior to that I was working in two startups. At Incrementum investors appointed me to help the founders create a product and start getting traction. From 2009 until 2012 I was working at GIS Cloud, the first Croatian company that won at a main Seedcamp event in London and received an investment. During my career I have gained a lot of experience in international business, and I have advanced my knowledge in: • Product marketing • Business development • Customer development • Customer relations and community management • Building a company

    $30.00 /hr
    4 hours
    5.00
  4. Stephen J.

    Stephen J.

    Strategy / Marketing / Consulting / Innovation / Finance / MBA / VC

    United Kingdom - Tests: 5

    Simply put, I deliver "growth". I'm an award-winning business strategist (AIB, CODiE), qualified in Marketing (CIM), Accounting (CIMA) and Project Management (PRINCE2) – and use these skills to increase + generate revenues and profits. I’m a specialist in strategy (business, financial, corporate), marketing (branding, viral, social, offline, pricing, metrics) and innovation (creativity, e-business, prototyping, high-tech). I offer 20 years global business experience in UK/US/EU (Corporate, Start-Up, Entrepreneur, Not-for-Profit), inc. 6 at C-level (e.g. CFO, COO) with first-class English skills, and 2 x masters' degrees [Accounting + Marketing]. I'm an expert in the strategic side of business, finance and marketing, inc. business cases (e.g. raised $15m in funding), product design (e.g. award-winning / award-nominated) & strategic planning (inc.: SWOT, ratios, PEST, KPIs, BCG matrix, trend analysis, Porter's 5 Forces, Value Chains, Ansoff Matrix, Balanced Scorecard, GE matrix and dozens of others.) I offer technical and commercial advice in strategy, marketing and/or finance, to levels that surpass MBA standards. I am also a published author, co-author and CEO-level ghostwriter. I provide a free (no-strings) consultation via Skype, a 100% confidential service and a 5-star guarantee (details upon request).

    $99.00 /hr
    636 hours
    4.99
  5. Diana Marinova

    Diana Marinova Agency Contractor

    Marketing Consultant | SMM, Email & Content Strategy Planning

    Spain - Tests: 22 - Portfolio: 20

    There is no such thing as too small budget. I believe that if you set your goals right and allocate a reasonable budget for achieving them, it takes only a good marketing consultant to help you draft the path toward that goal, while staying within budget. I am that type of marketing consultant – for hire ツ My clients love me for always asking questions to fully understand their business needs. Quality is my top priority and so is keeping deadlines. I am always honest so don't expect me to lie to you or to your customers. I believe successful collaboration depends on truth and effective communication. ✪ Marketing services I offer on a fixed-price basis ✪ ☛ Social Media Marketing (SMM) Strategy Planning ☚ This package includes: - Current situation analysis - Overview or setting of overall goals with social media properties - Defining the company SMM voice - Outlining guidelines for each network – including but not limited to profile changes, frequency of posting, topics, sample updates, etc. Based on the client’s needs, this package can also include: - Assistance in finding a social media marketer to execute the plan - Training - Progress analysis on a regular basis - Further improvements in the strategy and tactics ☛ Content Marketing Strategy and Planning ☚ This package includes: - Analysis or creation of target audience profile and buyer personas - Analysis of existing goals and/or setting up new goals - Creating a content marketing strategy and/or a detailed tactics plan - Outlining guidelines for the content for each communication channel Based on the client’s needs, this package can also include: - Blog editorial planning - Writers and/or blog manager training - Copywriting ☛ Email Marketing Planning and Copywriting ☚ This package includes: - Analysis or creation of target audience profile and buyer personas - Analysis of existing goals and/or setting up new goals - Strategy planning for the email communication channel – e.g. autoresponders series, frequency of emails, company voice, layout, etc. Based on the client’s needs, this package can also include: - Email copywriting - Progress analysis on a regular basis - Further improvements in the strategy and tactics ☛ Improve the ROI (return on investment) of your website ☚ This package includes: -Analysis of existing goals and/or setting up new goals - Website usability review - Detailed recommendations for improvement Based on the client’s needs, this package can also include: - Onsite SEO analysis - Keywords research - Meta data creation - Pages copyedit - Recommendations for overall improvement ✪ And sometimes it’s best to do consultations by the hour. ✪ This is a good option if you feel something isn’t quite right in your marketing domain but you cannot put your finger on it. Tell me about your immediate problems and we will discuss how I can help you improve. I don’t offer one-size-fits-all solutions. Once you contact me, based on the details you’ve provided, I’ll get back to you with some questions or a price quote. Get in touch today to discuss how I can help you!

    Groups: Article Samurai

    Associated with: Marketing Solutions Agency

    $83.33 /hr
    5,986 hours
    5.00
  6. Joanna Lees

    Joanna Lees

    Marketing & Strategy

    United States - Tests: 1 - Portfolio: 2

    Senior marketer and strategist with 20 years Fortune100 tech and startup/midsize company experience - I've worked with firms like Intel, Microsoft, Gartner, IBM, as well as hundreds of startups and midsize software/IT services companies. Kazoo delivers professional, personalized results in marketing, PR, sales strategy and business consulting. We particularly focus on working with online, software, services and technology businesses, and selling to the business customer. Our mission is to make marketing accessible, effective, accountable, and easy to plan and implement. Kazoo principal, Joanna Lees, brings 20 years of experience working in strategic marketing, services and research for Fortune100 firms and other leading technology and market research companies. Joanna has delivered high-quality marketing and research to some of the largest global companies in the world, as well as for dozens of innovative startups and smaller businesses.

    $75.00 /hr
    743 hours
    4.35
  7. Nilesh C.

    Nilesh C.

    High Conversion Digital Marketing Strategy- Adwords / Ecommerce / SAAS

    India - Tests: 20 - Portfolio: 20

    ____________________________________________________________________________________ About - An alumnus of Loyola College with over 23 years experience in marketing, branding, and sales. Successfully managed several strategic marketing initiatives for top notch national and international organisations. Astute sense of business dynamics and hands-on expertise in digital marketing technology that translates to profits for businesses. When not immersed in converting Analytics data to actionable marketing plans to improve ROI for customers, keeps track of the latest trends in digital marketing. ____________________________________________________________________________________ If you need help in developing advertising campaigns that convert to high sales you are at the right place. Every campaign I manage consistently delivers high returns on investment. I achieve this with clear cut strategies using insights from analytics data, conversion testing, research findings and client briefings. Twenty plus years of experience in marketing, branding and sales and 5+ years expertise in automated marketing software including Adwords and Analytics goes into creating each of these high performing campaigns. Most projects I take up involve managing Adwords and improving conversions for ecommerce/SAAS businesses where campaign performance is measured by tracking sales revenue directly in Analytics. Even in lead generation projects that I handle, results are measured by tracking call-to-action goals such as form submissions, sign ups, downloads, video views and phone calls. I can work as part of your existing team, bring in my own team or build a new team from scratch. I get directly involved in every aspect of the project till it is nurtured to a stage it can be handled by other members of my team. Of course this is done only after approval from the client. If you run an online marketing agency I can provide my services on a white label basis. This means while you take care of the customer-facing work, I support your project in the background. Here are a couple of thoughts to remember while choosing online marketing services. Just as bestsellers need imaginative minds not simply a word processor, great campaigns need strategic thinking not just automated software. Also keep in mind, just like an unreadable ECG report in a doctor’s hand saves lives, insights from Analytics data can keep your business healthy. Thank you for stopping by. I would be interested in hearing about challenging projects I could add value to. So do get in touch. Regards, Nilesh Sanghvi

    $27.78 /hr
    764 hours
    4.53
  8. Cathleen Lewis

    Cathleen Lewis

    Senior Marketing and PR Strategy Executive - US Based

    United States - Tests: 3 - Portfolio: 17

    Cathleen Lewis has over 20 years global marketing experience. She established her consulting company in 2009, following several high-profile positions with top agencies and Fortune 500 companies including Ogilvy & Mather, DDB Needham, and Hilton Hotels among others. I have been recommended by my clients as one of the top freelancers on Odesk and I even have been contacted to interview as a contractor representative by Odesk on the side. NOTE REGARDING JOB SUCCESS STAT: I have more than 20 jobs open with past clients. Leaving these jobs open allows them to hire me periodically at the original rate that they hired me at. Some dating back to 2009. This erroneously skews this statistic down since Odesk sees these jobs as “not complete” for the purpose of their statistic. I choose to leave those jobs open as a nod to their loyalty, so, that statistic reflects those jobs as "not completed" but in actuality they are just ongoing and open for the reasons I stated above. I have a lot of high profile experience, however, I also enjoy smaller clients too and always exceed my clients’ expectations. I have an approachable style and believe in candor in communicating with clients. I have successfully led teams as small as three and as large as twenty-five and enjoy a collaborative, productive work environment. I am also well versed in leading metrics, analytics and remarketing platforms Google Analytics, Improvely and Adrolll among others. Here are some additional areas I have a lot of experience in: Online Strategy and Implementation Oversight Graphic Design (Social Media Promotions, Brochures, Direct Mail) Overall Website Development and Design Public Relations Social Media Strategy + Facebook, LinkedIn Advertising PPC including Adwords (I am a Google Agency) Project and Team Management Brand Integration Event Planning/Management Celebrity Endorsement – A –list Entertainment Global Conference Planning and Oversight - 350+ attendees Crowdfunding Strategy and Implementation SEO – Oversight Affiliate Marketing Marketing and Communications Management Loyalty Program Administration I have proven my ability to lead strategy and development of any campaign, brand or initiative involving many stakeholders and am adept at gaining consensus across multiple constituents when necessary. In other words, I play well with others. Also, please keep in mind, I do not do any spec work, commission only or performance only based projects, so please don't ask. I am extremely creative and have extensive experience on big as well as small budgets... There just needs to be a budget. Also, I will be raising my rates at year end, but will honor my current rate with clients who contract with me before the end of December, 2014. I look forward to working with you.

    $166.67 /hr
    623 hours
    4.84
  9. Madhavi C.

    Madhavi C.

    Business Plans, Social Media Strategy, Analytics, Marketing, BE., MBA

    India - Tests: 14 - Portfolio: 5

    14 years in Corporate Business Strategy, Market Communications, Web Research, Sales & Technology frameworks and Conference/Expo Planning. Spearheaded effective training programs & workshops for Corporates and Educational Institutes. Result oriented with a track record in generating white-papers, business plans, proposals, account management and product launches. Certified Internal Quality auditor & SEPG Member for SEI CMM Assessment. Education Details: Electronics Engineer with M.B.A in Strategy & Marketing IELTS (International English Language Testing System) Score: 8: Very good user: has fully operational command of the language I am seeking challenging assignments in Business Planning, marketing strategies, Internet and Social Media Marketing, Analytics, Customer Experience (CX), Product Comparisons and Web Research. Additionally, I look forward to opportunities for writing business, technology and general write-ups for 'corporate MARCOM' and blogs/websites.

    Groups: Article Samurai

    $40.00 /hr
    2,066 hours
    4.93