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Hire a marketing strategist today to shape marketing tactics that can help you find a sustainable competitive advantage in the marketplace. These creative professionals can help with market research and formulate content marketing strategies, email marketing strategies and other online marketing strategies that can help you build your brand, increase sales and position yourself profitably in the market.

Marketing strategy involves developing a tactical plan for conducting market research, identifying effective tactics and creating a "marketing machine" that achieves business goals, like increased sales and brand awareness. On Upwork, the world’s largest online workplace, you’ll find marketing strategists who can create marketing plans for small businesses and professionals around the world.

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Marketing strategy Job Cost Overview

Typical total cost of Upwork Marketing strategy projects based on completed and fixed-price jobs.

Upwork Marketing strategy Jobs Completed Quarterly

On average, 872 Marketing strategy projects are completed every quarter on Upwork.

872

Time to Complete Upwork Marketing strategy Jobs

Time needed to complete a Marketing strategy project on Upwork.

Average Marketing strategy Freelancer Feedback Score

Marketing strategy Upwork freelancers typically receive a client rating of 4.64.

4.64
Last updated: August 1, 2015
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  1. Javier A.

    Javier A. Agency Contractor

    Consumer Psychologist & Marketing Strategy Consultant

    United Kingdom - Last active: 4 days ago - Tests: 19 - Portfolio: 12

    I define the steps your company needs to follow in order to achieve your goals. I analyse your market, products and services, creating a future-proof strategy and brand image that engages with your target consumer. I am a freelance consumer psychologist with over 8 years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for Buyagift.com and a product manager for CofreVip. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law, as well as SEO-SEM and Community Manager qualifications. I am a freelance consumer psychologist with 7+ years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for Buyagift.com, product manager for CofreVip and as a trainee field engineering for Bridgestone. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law. I am Goolge Adwords Certified and HootSuite Certified. Moreover, I have SEO-SEM and Community Manager qualifications. As my client, you will have access to my extensive knowledge of branding and consumer behaviour to: -Hone your website with usability techniques that create a better experience for your online customers -Improve your Adwords Campaign and increase your CTR and ROI. -Redefine your brand image to emotionally engage with your customers and boost their loyalty -Enhance your web content by using SEO techniques and copy that is more attractive to your online customers -Manage your marketing strategy to follow a step-by-step route to successfully launch your product/services -Execute market research that can tell you who are the right target consumers for your product/services -Nurture your projects with an organized and professional mindset, always delivering to the highest standards -On-demand translations from English into Spanish, excellent copywriting skills and an eagle eye for proofreading -Work with attention to detail, creativity and out-of-the-box thinking to achieve your goals I look forward to working with you

    Associated with: V&A

    $25.00 /hr
    2,091 hours
    4.80
  2. Michelle Rojas-Soto

    Michelle Rojas-Soto

    Award-Winning Marketing Expert: Strategy, Research, Execution

    United States - Last active: 7 days ago - Tests: 9 - Portfolio: 4

    ***5-Star Client Feedback, Top 10% Skills Tests, 10+ years delivering Client Success Have my expertise, education and professionalism working for you: I have managed a company, earned an MBA and consulted in Marketing with companies of all sizes, industries and stages of development. My strengths are: * Marketing Strategy for Profit Growth * Marketing Implementation * Forecasting & Budgets * Business Strategy & Business Plans * Social Media Marketing * Market Research * Marketing Assessment & Review I have directed online and offline campaigns, including research-based pricing strategy. I have also written high impact marketing plans, website content, press releases, blogs, newsletters, articles and promotional videos. I am extremely creative and analytical. My past experience includes working with Fortune 500 clients as well as start ups, small businesses and non-profit organizations in the US and Europe.

    $100.00 /hr
    338 hours
    4.90
  3. Khaiyajc B.

    Khaiyajc B.

    Rockstar Virtual Assistant | Social Media | Marketing Strategy

    United States - Last active: 1 day ago - Tests: 8 - Portfolio: 3

    Cum Laude graduate of a Bachelor's degree in Mass Communications. I am a smart, enthusiastic and effective overall virtual assistant who is an excellent creative writer for beauty and fashion, social media marketer, customer service specialist, e-commerce and fashion enthusiast. A reliable, dependable day to day right hand for any business. I specialize in doing marketing and administrative support for e-commerce businesses which includes (customer service, uploading products, data management, marketing, promotions, social media contents, purchasing, wholesale, shipping, fulfillment, payment processing, etc.) Not to mention that I also have also physically done those jobs - so I am not only just working by theory but also by experience. I have been buying and selling online since high school (2007) and since then I have learned quite a handful of important details about e-commerce and I am more than ecstatic to learn more and be an asset to other businesses! I have gathered a couple of interesting and useful skills and abilities for me to use in everyday engagement with different people in different situations. My fluent English communication skills are my primary tools that help me through any workload that is given to me. My public relations, marketing and advertising backgrounds make me a very well rounded "people person". As much as I love being a very well trusted personal/virtual assistant doing various tasks and a lot more, I care about my client a lot and I make sure that every job is job well done.

    $20.00 /hr
    1,732 hours
    4.85
  4. Michael Epstein

    Michael Epstein

    Accomplished Online Marketing, Growth Strategy & Operations Expert

    United States - Last active: 1 month ago - Tests: 7 - Portfolio: 4

    I know first-hand how to craft successful brands and profitable businesses. Starting with a few hundred dollars and no marketing budget, the company I founded achieved a million dollars in sales in its first year and continued to expand, generating tens of millions in revenue. As CEO, I was responsible for leading everything from sales and marketing, web development, and operations to personnel management and award-winning product development. As my company grew as a leading manufacturer, distributor and retailer of consumer electronics and software, the company also acquired several distressed online businesses and reinvigorated these brands with new products, marketing, and distribution. These refocused businesses again began to grow and flourish. Having cultivated a successful corporation with global reach, the company was acquired in 2013 by private capital buyers. I'm now helping numerous businesses from start-ups to $100M+ organizations understand how to grow their online traffic and brand engagement, achieve their online performance goals, and efficiently integrate their online & offline operations. As a multi-year Inc. 5000 CEO, I am an intuitive, driven leader with diverse functional experience, strategic mindset, and a tenacious commitment to the utmost excellence in people, performance, products, and processes. I offer a proven ability to swiftly analyze and execute key business drivers to grow top line and increase operational efficiency in a fast-paced environment. I'm known as being relentlessly focused on strategic business process improvement and value creation for all stakeholders. Areas of Excellence • Entrepreneurial Leadership • Online Marketing through Cost Per Click, Email Automation and Inbound Marketing Tactics Including Search Engine Optimization, Public Relations, Affiliate Programs and Social Media • Ecommerce • Conversion Rate Optimization Utilizing Analytics Analysis, Split Testing, & Other User Experience Measurement Tools • Website Development and Launch • Business Processes, Strategy and Optimization • Marketing/Operational Strategy, Development, Data Analysis & Action Planning • Online Sales and Content Platform Development • Automating and Outsourcing Routine and Complex Tasks • Team Building • Deal Negotiation and Strategic Partnerships • Customer Service Protocols REACH YOUR TARGET MARKET Are your online marketing efforts falling flat? If you're unsure about how to reach out to and engage with your target market, you're not alone. Developing a measurable and scalable, truly effective marketing campaign requires a highly-specialized, comprehensive understanding of SEO, PPC marketing, social media, email platforms, and analytics that most businesses don't have the time or resources to develop. With my experience helping businesses reduce cost per acquisition and increase conversion rates by up to 50%, I will help you create and implement a cohesive online marketing strategy, scalable campaign and an engaging message that reaches true potential buyers. ACHIEVE WEBSITE PERFORMANCE GOALS You shouldn't have to adjust your business to fit your software. Your software should fit your business. Publishing and ecommerce platforms such as Magento or Wordpress can be easy to use, but your business is unique. These platforms allow for customization that is impractical for those who would rather be building their business than learning how to build websites and analyze conversion metrics. By spearheading the development of revolutionary front- and back-end features that offered robust usability and advanced functionality, my company thrived as an efficient, multi-million dollar corporation. I can help amplify your company's online experience, from developing custom search algorithms and customer loyalty programs to automated order management processes that vastly improve transparency and reduce processing times. I will analyze and implement ways to improve your customer experience and site performance, helping you convert more of your existing traffic into leads/customers. GET MORE DONE WITH LESS Often, staff are forced to spend much of their time on administrative or repetitive tasks, leaving significantly less time to focus on their primary responsibilities and strengths. Thoughtful, skilled business process optimization can pinpoint ways for streamlining and automating processes to relieve bottlenecks, maximize efficiency, and prevent costly and time-consuming errors by up to 90%. I will help you dramatically lower costs and increase productivity through tailored innovations such as inventory management systems, creating key management metrics, and utilizing qualified outsourced labor. GET IN TOUCH Schedule a free consultation to discuss what we can achieve together.

    $138.89 /hr
    558 hours
    5.00
  5. Stephen J.

    Stephen J.

    Strategy / Marketing / Consulting / Innovation / Finance / MBA / VC

    United Kingdom - Last active: 3 days ago - Tests: 5

    Simply put, I deliver "growth". I'm an award-winning business strategist (AIB, CODiE), qualified in Marketing (CIM), Accounting (CIMA) and Project Management (PRINCE2) – and use these skills to increase + generate revenues and profits. I’m a specialist in strategy (business, financial, corporate), marketing (branding, viral, social, offline, pricing, metrics) and innovation (creativity, e-business, prototyping, high-tech). I offer 20 years global business experience in UK/US/EU (Corporate, Start-Up, Entrepreneur, Not-for-Profit), inc. 6 at C-level (e.g. CFO, COO) with first-class English skills, and 2 x masters' degrees [Accounting + Marketing]. I'm an expert in the strategic side of business, finance and marketing, inc. business cases (e.g. raised $15m in funding), product design (e.g. award-winning / award-nominated) & strategic planning (inc.: SWOT, ratios, PEST, KPIs, BCG matrix, trend analysis, Porter's 5 Forces, Value Chains, Ansoff Matrix, Balanced Scorecard, GE matrix and dozens of others.) I offer technical and commercial advice in strategy, marketing and/or finance, to levels that surpass MBA standards. I am also a published author, co-author and CEO-level ghostwriter. I provide a free (no-strings) consultation via Skype, a 100% confidential service and a 5-star guarantee (details upon request).

    $99.00 /hr
    617 hours
    4.99
  6. Joanna Lees

    Joanna Lees

    Marketing & Strategy

    United States - Last active: 2 days ago - Tests: 1 - Portfolio: 2

    Senior marketer and strategist with 20 years Fortune100 tech and startup/midsize company experience - I've worked with firms like Intel, Microsoft, Gartner, IBM, as well as hundreds of startups and midsize software/IT services companies. Kazoo delivers professional, personalized results in marketing, PR, sales strategy and business consulting. We particularly focus on working with online, software, services and technology businesses, and selling to the business customer. Our mission is to make marketing accessible, effective, accountable, and easy to plan and implement. Kazoo principal, Joanna Lees, brings 20 years of experience working in strategic marketing, services and research for Fortune100 firms and other leading technology and market research companies. Joanna has delivered high-quality marketing and research to some of the largest global companies in the world, as well as for dozens of innovative startups and smaller businesses.

    $75.00 /hr
    727 hours
    4.35
  7. Nilesh C.

    Nilesh C.

    High Conversion Digital Marketing Strategy- Adwords / Ecommerce / SAAS

    India - Last active: 26 days ago - Tests: 20 - Portfolio: 20

    ____________________________________________________________________________________ About - An alumnus of Loyola College with over 23 years experience in marketing, branding, and sales. Successfully managed several strategic marketing initiatives for top notch national and international organisations. Astute sense of business dynamics and hands-on expertise in digital marketing technology that translates to profits for businesses. When not immersed in converting Analytics data to actionable marketing plans to improve ROI for customers, keeps track of the latest trends in digital marketing. ____________________________________________________________________________________ If you need help in developing advertising campaigns that convert to high sales you are at the right place. Every campaign I manage consistently delivers high returns on investment. I achieve this with clear cut strategies using insights from analytics data, conversion testing, research findings and client briefings. Twenty plus years of experience in marketing, branding and sales and 5+ years expertise in automated marketing software including Adwords and Analytics goes into creating each of these high performing campaigns. Most projects I take up involve managing Adwords and improving conversions for ecommerce/SAAS businesses where campaign performance is measured by tracking sales revenue directly in Analytics. Even in lead generation projects that I handle, results are measured by tracking call-to-action goals such as form submissions, sign ups, downloads, video views and phone calls. I can work as part of your existing team, bring in my own team or build a new team from scratch. I get directly involved in every aspect of the project till it is nurtured to a stage it can be handled by other members of my team. Of course this is done only after approval from the client. If you run an online marketing agency I can provide my services on a white label basis. This means while you take care of the customer-facing work, I support your project in the background. Here are a couple of thoughts to remember while choosing online marketing services. Just as bestsellers need imaginative minds not simply a word processor, great campaigns need strategic thinking not just automated software. Also keep in mind, just like an unreadable ECG report in a doctor’s hand saves lives, insights from Analytics data can keep your business healthy. Thank you for stopping by. I would be interested in hearing about challenging projects I could add value to. So do get in touch. Regards, Nilesh Sanghvi

    $27.78 /hr
    764 hours
    4.53
  8. Steven D.

    Steven D.

    Marketing and Sales Expert, Business Plan and Strategy Development

    United States - Last active: 7 days ago - Tests: 9 - Portfolio: 1

    Not long ago I heard someone say, "If you think it's expensive to hire a professional, just wait until you hire an amateur". If you have an immediate need put me on it to bring solutions to you quickly. Every project you hire me for deserves a winning strategy. I live to create win-win-win scenarios because it brings you not just new repeat clients but many champion advocates. I am: * Highly resilient and persistent. * Focused and determined. * Friendly and amiable. * Interested and interesting. People tell me again and again I am a breath of fresh air. Steve

    $43.00 /hr
    1,336 hours
    4.41
  9. Madhavi C.

    Madhavi C.

    Business Plans, Social Media Strategy, Analytics, Marketing, BE., MBA

    India - Last active: 11/19/2014 - Tests: 14 - Portfolio: 5

    14 years in Corporate Business Strategy, Market Communications, Web Research, Sales & Technology frameworks and Conference/Expo Planning. Spearheaded effective training programs & workshops for Corporates and Educational Institutes. Result oriented with a track record in generating white-papers, business plans, proposals, account management and product launches. Certified Internal Quality auditor & SEPG Member for SEI CMM Assessment. Education Details: Electronics Engineer with M.B.A in Strategy & Marketing IELTS (International English Language Testing System) Score: 8: Very good user: has fully operational command of the language I am seeking challenging assignments in Business Planning, marketing strategies, Internet and Social Media Marketing, Analytics, Customer Experience (CX), Product Comparisons and Web Research. Additionally, I look forward to opportunities for writing business, technology and general write-ups for 'corporate MARCOM' and blogs/websites.

    Groups: Article Samurai

    $40.00 /hr
    2,066 hours
    4.93
  10. Damian R.

    Damian R.

    Google Shopping, Data Feed Creation and Optimisation Specialist

    United Kingdom - Last active: 1 day ago - Tests: 3 - Portfolio: 4

    Having worked in the data feed marketing area for many years I have created, submitted, managed and optimised many data feed campaigns in many different channels across the world. I have over 10 years experience and am based in the UK. I have a large portfolio of clients that I create and send data feeds for to various channels across the world for. I specialise in data feed creation and submission for retail merchants to the Price Comparison Sites, Google Shopping, Affiliates, Ebay, Amazon and other marketplace channels. I also offer a Google Shopping and Price Comparison Site Campaign Optmisation and Management where I manage the campaigns for clients to achieve their target ROI or objectives. In addition to the management and optimisation I also provide a central real time online reporting interface where all campaigns can be viewed through to product level, enabling clinets to see how their campaigns are performing. I also specialise in website scraping and data extraction, enabling clients to use data to improve their offers or enable them to use this data to submit to other platforms to advertise their products.

    $16.67 /hr
    66 hours
    4.86