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Hire a marketing strategist today to shape marketing tactics that can help you find a sustainable competitive advantage in the marketplace. These creative professionals can help with market research and formulate content marketing strategies, email marketing strategies and other online marketing strategies that can help you build your brand, increase sales and position yourself profitably in the market.

Marketing strategy involves developing a tactical plan for conducting market research, identifying effective tactics and creating a "marketing machine" that achieves business goals, like increased sales and brand awareness. On Upwork, the world’s largest online workplace, you’ll find marketing strategists who can create marketing plans for small businesses and professionals around the world.

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Marketing strategy Job Cost Overview

Typical total cost of Upwork Marketing strategy projects based on completed and fixed-price jobs.

Upwork Marketing strategy Jobs Completed Quarterly

On average, 898 Marketing strategy projects are completed every quarter on Upwork.

898

Time to Complete Upwork Marketing strategy Jobs

Time needed to complete a Marketing strategy project on Upwork.

Average Marketing strategy Freelancer Feedback Score

Marketing strategy Upwork freelancers typically receive a client rating of 4.64.

4.64
Last updated: September 1, 2015
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  1. Javier A.

    Javier A. Agency Contractor

    Consumer Psychologist & Marketing Strategy Consultant

    United Kingdom - Tests: 19 - Portfolio: 12

    I define the steps your company needs to follow in order to achieve your goals. I analyse your market, products and services, creating a future-proof strategy and brand image that engages with your target consumer. I am a freelance consumer psychologist with over 8 years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for Buyagift.com and a product manager for CofreVip. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law, as well as SEO-SEM and Community Manager qualifications. I am a freelance consumer psychologist with 7+ years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for Buyagift.com, product manager for CofreVip and as a trainee field engineering for Bridgestone. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law. I am Goolge Adwords Certified and HootSuite Certified. Moreover, I have SEO-SEM and Community Manager qualifications. As my client, you will have access to my extensive knowledge of branding and consumer behaviour to: -Hone your website with usability techniques that create a better experience for your online customers -Improve your Adwords Campaign and increase your CTR and ROI. -Redefine your brand image to emotionally engage with your customers and boost their loyalty -Enhance your web content by using SEO techniques and copy that is more attractive to your online customers -Manage your marketing strategy to follow a step-by-step route to successfully launch your product/services -Execute market research that can tell you who are the right target consumers for your product/services -Nurture your projects with an organized and professional mindset, always delivering to the highest standards -On-demand translations from English into Spanish, excellent copywriting skills and an eagle eye for proofreading -Work with attention to detail, creativity and out-of-the-box thinking to achieve your goals I look forward to working with you

    Associated with: V&A

    $25.00 /hr
    2,148 hours
    4.80
  2. Michele W.

    Michele W. Agency Contractor

    Marketing Strategy and Editing Expert

    United States - Tests: 2 - Portfolio: 4

    I am a multifaceted freelancer with years of experience executing highly effective marketing campaigns, as well as having a proven track record in editing both fiction and non-fiction projects. I'm extremely passionate about both marketing and editing and I take great pride in my work. I'm easy going, fun to work with and a great communicator.

    Associated with: oDesk Payroll

    $55.56 /hr
    252 hours
    5.00
  3. Michelle Rojas-Soto

    Michelle Rojas-Soto

    Award-Winning Marketing Expert: Strategy, Research, Execution

    United States - Tests: 9 - Portfolio: 4

    ***5-Star Client Feedback, Top 10% Skills Tests, 10+ years delivering Client Success Have my expertise, education and professionalism working for you: I have managed a company, earned an MBA and consulted in Marketing with companies of all sizes, industries and stages of development. My strengths are: * Marketing Strategy for Profit Growth * Marketing Implementation * Forecasting & Budgets * Business Strategy & Business Plans * Social Media Marketing * Market Research * Marketing Assessment & Review I have directed online and offline campaigns, including research-based pricing strategy. I have also written high impact marketing plans, website content, press releases, blogs, newsletters, articles and promotional videos. I am extremely creative and analytical. My past experience includes working with Fortune 500 clients as well as start ups, small businesses and non-profit organizations in the US and Europe.

    $100.00 /hr
    338 hours
    4.90
  4. Vanja Andric

    Vanja Andric

    Startup Product Strategy, Marketing & Business Development

    Croatia - Portfolio: 3

    My product strategy practice enables early stage startups and social entrepreneurs to overcome difficulties and make the best choices when: - plan - develop - launch - market - grow products or services. For the past 2 years I’m local director at Founder Institute, world's largest entrepreneur training & startup launch program. My role is to organise and start new cohort each year, ensure the program runs smoothly, and to support and advise entrepreneurs during acceleration period. During this period our team created 16 companies and educated number of entrepreneurs on subjects of: - developing innovative ideas - research - customer development - marketing strategy - positioning - branding - business models - pitching - sales - traction - fundraising. I use my 5+ years experience in startups and app development companies to enable entrepreneurs better understand their market, customers and channels. Working together as a team we create meaningful products. My professional development is focused to find the best ways to brand and market products or services and help managers work out what to do next. I’m passionate about creating a positive impact across all parties in an ecosystem and looking for core strategies that will deliver social impact in combination with sustainable business growth.

    $30.00 /hr
    4 hours
    5.00
  5. Stephen J.

    Stephen J.

    Strategy / Marketing / Consulting / Innovation / Finance / MBA / VC

    United Kingdom - Tests: 5

    Simply put, I deliver "growth". I'm an award-winning business strategist (AIB, CODiE), qualified in Marketing (CIM), Accounting (CIMA) and Project Management (PRINCE2) – and use these skills to increase + generate revenues and profits. I’m a specialist in strategy (business, financial, corporate), marketing (branding, viral, social, offline, pricing, metrics) and innovation (creativity, e-business, prototyping, high-tech). I offer 20 years global business experience in UK/US/EU (Corporate, Start-Up, Entrepreneur, Not-for-Profit), inc. 6 at C-level (e.g. CFO, COO) with first-class English skills, and 2 x masters' degrees [Accounting + Marketing]. I'm an expert in the strategic side of business, finance and marketing, inc. business cases (e.g. raised $15m in funding), product design (e.g. award-winning / award-nominated) & strategic planning (inc.: SWOT, ratios, PEST, KPIs, BCG matrix, trend analysis, Porter's 5 Forces, Value Chains, Ansoff Matrix, Balanced Scorecard, GE matrix and dozens of others.) I offer technical and commercial advice in strategy, marketing and/or finance, to levels that surpass MBA standards. I am also a published author, co-author and CEO-level ghostwriter. I provide a free (no-strings) consultation via Skype, a 100% confidential service and a 5-star guarantee (details upon request).

    $99.00 /hr
    641 hours
    4.99
  6. yalcin kaya

    yalcin kaya

    Analytics, Conversion Optimization, Marketing Strategy Consultant

    Australia - Tests: 12 - Portfolio: 9

    I specialise in analytics, performance marketing and conversion optimization. I have been helping online business increase their profits since 2005. Currently, I work at a global market place where I am the analytics and the conversion optimisation expert. Whatever problem you are trying to solve contact me with your project details and we'll get you up and running in no time. Here are some of the deliverables that I have been producing for my Upwork clients: - Analytics Performance Review Learn which metrics are critical to the business & setup reporting Includes a strategy workshop to determine metrics, design of the analytics solution & automated reporting. Process and deliverables customised based on client requirements. i mostly use Google Analytics (certified), Mixpanel or Kissmetrics and Google Tag Manager for implementation. If you have another preferred analytics software, check with me and I'll learn it for free. - Conversion Optimisation Test Plan Get more out of your users includes data exploration, customer discovery and design/deployment of tests cases to improve conversions. I identify opportunities to test, client prioratises them, I run the tests and report results. All work required for tests (design, content & coding) included unless you have your own team. I mostly use Optimizely, Visual Website Optimiser or Google Analytics for tests and Qualaroo, Survey Monkey, Ask Nicely, Hotjay, Sumo Me, Typeform for capturing user feedback. Usertesting for remote usability testing. - Marketing Optimisation Program Acquire new customers, increase engagement of current customers Includes customer segmentation, targeting refinements and ad creative tests for optimisation of current marketing activity. I specialise in Adwords, Facebook and Bing advertising platforms, using integrations between marketing technologies like Zapier and IF and new generation CRM / email platforms like Customer.io and Intercom. Why you should hire me? I am going to generate you more revenue with a data-driven methodology that I have been refining wih over 50 clients over the last 5 years. I helped grow multiple online shops, software as a service businesses, marketing agencies and not for profits. I only charge you to do the work. I have close to zero operating cost so I can charge you 10x less than what a marketing agency would normally bill you for. You will get a great service or get your money back. Book a free consultation - http://yalcin.youcanbook.me More about me on Linkedin - http://au.linkedin.com/in/aliyalcinkaya/

    $85.00 /hr
    245 hours
    4.80
  7. Diana Marinova

    Diana Marinova Agency Contractor

    Marketing Consultant | SMM, Email & Content Strategy Planning

    Spain - Tests: 22 - Portfolio: 20

    There is no such thing as too small budget. I believe that if you set your goals right and allocate a reasonable budget for achieving them, it takes only a good marketing consultant to help you draft the path toward that goal, while staying within budget. I am that type of marketing consultant – for hire ツ My clients love me for always asking questions to fully understand their business needs. Quality is my top priority and so is keeping deadlines. I am always honest so don't expect me to lie to you or to your customers. I believe successful collaboration depends on truth and effective communication. ✪ Marketing services I offer on a fixed-price basis ✪ ☛ Social Media Marketing (SMM) Strategy Planning ☚ This package includes: - Current situation analysis - Overview or setting of overall goals with social media properties - Defining the company SMM voice - Outlining guidelines for each network – including but not limited to profile changes, frequency of posting, topics, sample updates, etc. Based on the client’s needs, this package can also include: - Assistance in finding a social media marketer to execute the plan - Training - Progress analysis on a regular basis - Further improvements in the strategy and tactics ☛ Content Marketing Strategy and Planning ☚ This package includes: - Analysis or creation of target audience profile and buyer personas - Analysis of existing goals and/or setting up new goals - Creating a content marketing strategy and/or a detailed tactics plan - Outlining guidelines for the content for each communication channel Based on the client’s needs, this package can also include: - Blog editorial planning - Writers and/or blog manager training - Copywriting ☛ Email Marketing Planning and Copywriting ☚ This package includes: - Analysis or creation of target audience profile and buyer personas - Analysis of existing goals and/or setting up new goals - Strategy planning for the email communication channel – e.g. autoresponders series, frequency of emails, company voice, layout, etc. Based on the client’s needs, this package can also include: - Email copywriting - Progress analysis on a regular basis - Further improvements in the strategy and tactics ☛ Improve the ROI (return on investment) of your website ☚ This package includes: -Analysis of existing goals and/or setting up new goals - Website usability review - Detailed recommendations for improvement Based on the client’s needs, this package can also include: - Onsite SEO analysis - Keywords research - Meta data creation - Pages copyedit - Recommendations for overall improvement ✪ And sometimes it’s best to do consultations by the hour. ✪ This is a good option if you feel something isn’t quite right in your marketing domain but you cannot put your finger on it. Tell me about your immediate problems and we will discuss how I can help you improve. I don’t offer one-size-fits-all solutions. Once you contact me, based on the details you’ve provided, I’ll get back to you with some questions or a price quote. Get in touch today to discuss how I can help you!

    Groups: Article Samurai

    Associated with: Marketing Solutions Agency

    $83.33 /hr
    6,003 hours
    5.00
  8. Joanna Lees

    Joanna Lees

    Marketing & Strategy

    United States - Tests: 1 - Portfolio: 2

    Senior marketer and strategist with 20 years Fortune100 tech and startup/midsize company experience - I've worked with firms like Intel, Microsoft, Gartner, IBM, as well as hundreds of startups and midsize software/IT services companies. Kazoo delivers professional, personalized results in marketing, PR, sales strategy and business consulting. We particularly focus on working with online, software, services and technology businesses, and selling to the business customer. Our mission is to make marketing accessible, effective, accountable, and easy to plan and implement. Kazoo principal, Joanna Lees, brings 20 years of experience working in strategic marketing, services and research for Fortune100 firms and other leading technology and market research companies. Joanna has delivered high-quality marketing and research to some of the largest global companies in the world, as well as for dozens of innovative startups and smaller businesses.

    $75.00 /hr
    743 hours
    4.35
  9. Nilesh C.

    Nilesh C.

    High Conversion Digital Marketing Strategy- Adwords / Ecommerce / SAAS

    India - Tests: 20 - Portfolio: 20

    ____________________________________________________________________________________ About - An alumnus of Loyola College with over 23 years experience in marketing, branding, and sales. Successfully managed several strategic marketing initiatives for top notch national and international organisations. Astute sense of business dynamics and hands-on expertise in digital marketing technology that translates to profits for businesses. When not immersed in converting Analytics data to actionable marketing plans to improve ROI for customers, keeps track of the latest trends in digital marketing. ____________________________________________________________________________________ If you need help in developing advertising campaigns that convert to high sales you are at the right place. Every campaign I manage consistently delivers high returns on investment. I achieve this with clear cut strategies using insights from analytics data, conversion testing, research findings and client briefings. Twenty plus years of experience in marketing, branding and sales and 5+ years expertise in automated marketing software including Adwords and Analytics goes into creating each of these high performing campaigns. Most projects I take up involve managing Adwords and improving conversions for ecommerce/SAAS businesses where campaign performance is measured by tracking sales revenue directly in Analytics. Even in lead generation projects that I handle, results are measured by tracking call-to-action goals such as form submissions, sign ups, downloads, video views and phone calls. I can work as part of your existing team, bring in my own team or build a new team from scratch. I get directly involved in every aspect of the project till it is nurtured to a stage it can be handled by other members of my team. Of course this is done only after approval from the client. If you run an online marketing agency I can provide my services on a white label basis. This means while you take care of the customer-facing work, I support your project in the background. Here are a couple of thoughts to remember while choosing online marketing services. Just as bestsellers need imaginative minds not simply a word processor, great campaigns need strategic thinking not just automated software. Also keep in mind, just like an unreadable ECG report in a doctor’s hand saves lives, insights from Analytics data can keep your business healthy. Thank you for stopping by. I would be interested in hearing about challenging projects I could add value to. So do get in touch. Regards, Nilesh Sanghvi

    $27.78 /hr
    764 hours
    4.53