Umair Murtaza Malik
On & off page SEO, Internet Marketing & Social Media Marketing.
My current aim to is to establish myself as one of the most reliable provider and I believe that the only way to achieve this is by Buyer Satisfaction, Good Quality of work done in less time at reasonable prices.
Over the last 6 years, I have provided many kind of SEO services for companies and small businesses. My objective is to help companies while also keeping my skills sharp.
Increase your search engine presence, rankings, no
of visitors and ultimately the sale of your products.
An overall analysis is first done on your site, to assess
what is needed to best optimize it for the search engines.
Based on this analysis the proposal is adjusted to include
the necessary work to be done. This may include: design,
layout, navigation, colors, background, fonts, images,
broken links, meta tags, web copy, html validation, browser
and resolution compatibility, loading times, search engine
rankings, site statistics and creating error pages.
All of the factors listed above have some influence in
attracting search engine spiders and visitors to your site.
If I design the site all these factors are already taken
into consideration (which makes it much easier). An
established site that's already indexed by the search
engines will need to be thoroughly analyzed for errors
before optimization can begin.
One of the basic steps in search engine optimization is
keyword research. Here competitive keywords relating to the
site and unique to your domain are found. Keyword research
is done to maximize the impact of search engine
optimization. When your site ranks well, more relevant
customers come to the site leading to an increase in
conversions and hence income for the site. The accurate
identification and careful selection of these important
keywords and key phrases can literally make or break any
web site or online business.
This is for better search engine ranking performance. I
study the sites of all your competitors who have high
search engine rankings and find out the keywords for which
they are ranked. I analyze your current meta tags and
recreate them based on the keywords I have researched. I
also analyze your recent web site stats (if you give me
access). I can then see how many visitors you are getting,
where they are coming from and what keywords they are
Creation of Meta Information (title, description, keywords)
Meta information is used to provide additional information
about HTML documents so that the search engine crawlers are
able to index the information more accurately.
There are 3 important types of Meta tags as far as search
engine optimization is concerned:
The Title tag is not a Meta tag. However title tags play a
vital role in your site’s rankings. It is these words or
phrase that appear in the title of your page in the
hyperlink listings on the search engine results. I include
the most relevant and specific keywords or key phrases in
the title tag that best describe the contents of the page.
Meta description tag
This gives a short and concise summary of the content of
your web page. The description appears in the SEs just
below the title tag. I ensure that the meta description tag
is brief but includes some of your top keywords. The words
used must inspire the visitor to check your site out
further. Each page must be customized so all your web pages
will not have the same meta tag descriptions.
Meta keywords tag
Although not as relevant as the other tags mentioned above,
the Meta keywords tag is still recognized by some SEs. I
include a number of meta keywords for you that are relevant
to the content of your web pages.
Link Popularity Building
Link Popularity refers to the number of links pointing to
your site, from other sites on the web. There are other
terms used for Link Popularity, such as Link building, In
Bound Links, Back Links, etc The Search Engines consider
your site important and rank it higher if other sites link
to your site. There are two types of links you can
establish on the web. One type is to trade links (Link
Exchange), where you give a link from the links Page on
your site to the partner sites. The second method is to
establish only "incoming links" also called ‘one-way links'
or ‘non-reciprocal links”. With non-reciprocal links, you
do not need to link back to them.