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Hire a freelance copywriter to bring your product to life, wrangle words for your website, write amazing marketing material, and more! A professional copywriter can tackle anything from tagline generation and product naming to long-form writing projects such as case studies and white papers.

Copywriters are an important part of any advertising or marketing effort. So if you know what you want to say, but aren’t sure how to say it, hire a professional copywriter to get the words you need!

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Copywriting Job Cost Overview

Typical total cost of Upwork Copywriting projects based on completed and fixed-price jobs.

Upwork Copywriting Jobs Completed Quarterly

On average, 2,076 Copywriting projects are completed every quarter on Upwork.

2,076

Time to Complete Upwork Copywriting Jobs

Time needed to complete a Copywriting project on Upwork.

Average Copywriting Freelancer Feedback Score

Copywriting Upwork freelancers typically receive a client rating of 4.74.

4.74
Last updated: September 1, 2015
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  1. Henrik Becker

    Henrik Becker

    Content Marketing, Lead Nurturing, Copywriting

    Netherlands - Tests: 2 - Portfolio: 2

    "He knew his stuff when it came to conversion optimisation, which helped us tremendously improve our sales pages (one saw an improvement of over 250% in conversions because of his help)." - Matthew Glanfield, MiniWarGaming.com, Canada “Henrik really knows his stuff! When it comes to writing persuasive copy designed to convert to actions and sales, Henrik can speak with authority. Well done you are the Conversion Master!” Peter Tang - Owner of FindItBee.com Are you promoting your business through a website? Then you'll recognise these problems: - If you're using paid ads, you've been seeing your costs rise steadily. - Your website is suffering from high bounce rates and low conversion: you manage to bring traffic to your website, but those visitors aren't *doing* anything. - You're wondering what on earth you have to do to convince these people to buy from you. Now imagine the following scenario: Let's say you're buying clicks at $5 a piece. For every 10 clicks you buy, one of those clicks turns into a lead (through a contact form or otherwise). This lead will have cost you 10 x $5 = $50. It also means those 9 other clicks left your website without doing anything. Now, what if you could convince one of those 9 clicks to somehow engage on your website and become a lead? Instead of 1 lead for $50, you would have 2 leads for only $55. Does that sound interesting? Good, because that's what content marketing can do for you. You see, the old scenario of sending traffic to your website and automatically expecting leads to come out of it no longer works. People have an infinity amount of businesses to choose from on the internet. You need to make sure you're telling your visitors the right thing. I will double the amount of leads you get from your website by transforming it from a business card into a content marketing funnel. I will make your visitors an offer they can't resist - even if they're not ready to buy yet. After they take the offer, I will continue to make them acquainted to you. I will see to their needs, tell them what they need to hear and solve problems for them. And only *then* will I present your actual sales offer to them. This approach - called lead nurturing - works especially well for businesses that offer services or products of $100 and higher - the kind of services and products that require a bit of trust and research before you shell out for them. If you've got a product or service like that and you would like to double the amount of leads from your website - then I want to work with you. We don't have to go all out - I'm perfectly fine writing you some alternate webcopy and seeing if that increases your conversion already. Just drop me a line and we'll talk. You can hire me through the big green button in the top right corner of the screen. To your success, Henrik Becker

    $88.00 /hr
    1 hours
    5.00
  2. Isabel K.

    Isabel K.

    English to German translations, copywriting & beyond.

    United States - Tests: 1 - Portfolio: 1

    Native German with 7 years of experience in English to German translations and copywriting. MAIN AREAS OF EXPERTISE: - Translations and copywriting for all sorts of online and offline marketing materials: websites, e-mailings, banner texts, brochures, FAQs, How To’s, manuals etc. - SEO & SEA translations and copywriting: Having worked in SEM for 4 years, I am perfectly able to deal with SEM-related requirements, such as SEO compliant copy or char limits for Google ads. Upon request, I am also available for keyword research and evaluation of existing texts regarding search engine friendliness. Other experience includes medical and scientific translations. Thanks to my marketing background (MSc International Marketing Strategy; worked 6+ years in online marketing / e-commerce), I speak the language of the customer and know how to get the message across. I am accurate, precise, punctual and reliable with deadlines… just kind of German. Don’t accept your translations to read like translations – make them read like authentic texts!

    $22.00 /hr
    14 hours
    4.96
  3. Christine L.

    Christine L.

    SEO & Conversion Copywriting for the Web

    United States - Tests: 1 - Portfolio: 2

    "Christine is the consummate professional - in expertise, communication, and ability to produce high-value results. I will definitely be retaining her services for future copywriting projects. From the pre-screening communication, to the first draft, to the final deliverable - an overall excellent experience." “Christine was absolutely wonderful to work with. She took complete ownership of the project, taking it from point A to point Z (while asking for input when relevant along the way). I have already asked her to work on another project as her professionalism and and work quality are fabulous.” “This was a great experience. I only explained to the freelancer one time what I needed and she was right on the money with her deliverables. ” There's a reason so many of my Upwork clients are repeat clients. When it comes to hiring a copywriter, it takes more than nice words to make your project a success. I offer SEO copywriting, conversion optimization, and content marketing… delivered on time and with zero stress. Plus, I offer a 100% satisfaction guarantee... because happy clients make me a happy copywriter.

    $50.00 /hr
    48 hours
    4.96
  4. Stephanie Bogner

    Stephanie Bogner

    Digital Marketing Strategy and SEO-Friendly Copywriting

    Canada - Tests: 1 - Portfolio: 3

    Let's face it: words matter! For better or for worse, the content on your site will leave a lasting impression on your audience. Crisp, clear, and concise copy that engages the reader can place your business ahead of the pack and ensure that they remember you positively! You've already done the ground work: your site is up and running and you like the way it looks. The problem is, it's not performing as well as you hoped. Your web traffic is sporadic at best and you aren't getting the return on your investment that you hoped for. Maybe you're even wondering if it was worth investing in the site in the first place. Don't panic! I can help you. Today, 88% of Americans who make over $75,000 per year use the internet to research goods and services before they buy. You can't afford to neglect that market, and your website is an essential part of your marketing plan! As a web copywriter specializing in inbound marketing and search engine optimization, I work with startups, small businesses, and nonprofits to help them reach their goals. Your online marketing success relies on two essential things: 1. You need to be able to reach your target market effectively - find out exactly who your customers are, and where they hang out online. Then, make yourself available there! 2. You need to give your audience exactly what they're looking for - make yourself a trusted authority in your market by giving your customers something of real value that they will talk about and share with their friends. When you're getting a blog started,launching a new business, or trying to drive traffic to your site, search engine optimization is an absolute must-have! You need to be easy to find online, with good content that connects with your customers in a meaningful way and leaves an impression. I use data from Google Webmaster Tools and Analytics, combined with industry standard SEO tools to: * Evaluate your current online marketing strategy/search engine optimization, and make suggestions for improvement * Figure out what your competitors are doing and how you can do it better * Gain insight into your customer base * Develop high conversion landing pages and a better lead generation strategy * Boost your search engine visibility and encourage customer engagement with your company using purely "white hat" SEO techniques With a background in conversion copywriting and experience with Wordpress, CSS, and HTML, I can not only help you develop your online marketing strategy, but also help you implement it! Content marketing, blog and article writing, social media management, landing pages, and product summaries are all within the realm of what I do. You need look no further for a professional service at competitive rates! Efficient and meticulous in my work, I am readily available for both short- and long-term contracts. Energetic and motivated to succeed, I look forward to helping you grow your business!

    $50.00 /hr
    0 hours
    5.00
  5. Steven Bruce

    Steven Bruce

    You never regret choosing quality

    United States

    Law school educated professional. Over 15 years experience entertaining, educating, and motivating audiences ranging from the smallest blogs to the largest Fortune 1000 organizations. From basic how to articles and blog posts to elaborate custom training solutions, I have extensive experience creating a wide variety of content. In addition to creating content, I have more than 10 years experience selling and marketing professional development training solutions to corporate clients.

    $40.00 /hr
    475 hours
    4.98
  6. Heidi P.

    Heidi P.

    Experienced, Practical, Strategic

    United States

    From trademarks and idea protection, to landing that sweet deal, I help people fine tune and profit from their ideas. I have over 15 years legal experience, plus many more years as business owner, coach and consultant. Choose me if you want someone who knows what that takes to succeed in business and who will work hard for you.

    $225.00 /hr
    256 hours
    4.90
  7. Brittany F.

    Brittany F.

    You give me requirements, I give you results.

    United States

    Marketing Strategist // Content Specialist Learn more at www.beforrestal.com. I work full-time for a technology-driven marketing company, and I wear many hats. As it turns out, I'm a jack of all trades and a master of none -- except writing. I have a BA in English, and during college, I was a communications fellow for a clean energy non-profit and a staff writer for my university's newspaper. More recently, I was an editorial intern-turned-assistant for a reputable nonprofit encyclopedia, and I continue to generate content as a social media and marketing specialist for a grassroots-but-growing cancer charity. My availability is somewhat limited at only 5-10 hours/week, but I work quickly, am self-motivated, and have a keen eye for detail. But all you really need to know is this: you give me requirements, I give you results.

    $35.00 /hr
    153 hours
    5.00
  8. Syed Sohaib

    Syed Sohaib

    WordPress | Android Apps | Blogs |SEO | PHP

    Pakistan - Tests: 1 - Portfolio: 73

    Syed is EXCELLENT!! He worked very hard until I was happy. His English is perfect (such a luxury to easily communicate clearly) . A++++ contractor. Will be hiring again. — glws As always, right there ready to help out. Will continue to work with Syed (01 Technosys) indefinitely. Very good with projects, troubleshooting and problem solving. Thank you again --- EstreetNYC Out of all the Freelancers on Elance I have worked with ariestheram is by far the best! The quality is top notch and communication is 100%. Really impressed. Thank you! — wastdwarrior Thats what some of our clients say about us ..... We have been serving in this industry for years with a proven track record of 100% success. We provide full stack services package for business process evaluation, solution analysis, risk management, business requirements analysis and provide complete automated solutions to bring life to your business.

    $55.56 /hr
    94 hours
    4.97
  9. April Banta

    April Banta

    Creative Approach. Results-Driven Focus.

    United States - Portfolio: 4

    Results-oriented, forward thinking marketing executive with proven, consistent ability to strategically plan, design, and execute marketing strategies through multichannel management and collaborative teamwork. Solid track record of success in strategic planning, brand development and management, process development and implementation, problem-solving, creativity, leadership, and relationship management. Utilize strong interpersonal, written and verbal communication skills, as well as oversee marketing staff of four and marketing budgets. A driven leader with a passion for effective campaigns and the determination necessary to ensure project completion.

    $55.00 /hr
    115 hours
    5.00
  10. Carrie Cathey

    Carrie Cathey

    Internet Branding Specialist

    United States

    A combined five years of experience working as an online branding manager, content curator and social media specialist to strengthen companies online presence by creating, editing and developing blogs, articles and newsletters through skills I have developed through my professional and educational experience (MBA, BA in Communication and certifications). Other areas of concentration include: rebranding individuals/ companies; pitching articles/content to syndicated networks and publicists; creating taglines; promoting individuals/companies on radio shows & podcasts.

    $26.00 /hr
    1,053 hours
    4.98