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Hire a marketing strategist today to shape marketing tactics that can help you find a sustainable competitive advantage in the marketplace. These creative professionals can help with market research and formulate content marketing strategies, email marketing strategies and other online marketing strategies that can help you build your brand, increase sales and position yourself profitably in the market.

Marketing strategy involves developing a tactical plan for conducting market research, identifying effective tactics and creating a "marketing machine" that achieves business goals, like increased sales and brand awareness. On Upwork, the world’s largest online workplace, you’ll find marketing strategists who can create marketing plans for small businesses and professionals around the world.

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Marketing strategy Job Cost Overview

Typical total cost of Upwork Marketing strategy projects based on completed and fixed-price jobs.

Upwork Marketing strategy Jobs Completed Quarterly

On average, 872 Marketing strategy projects are completed every quarter on Upwork.

872

Time to Complete Upwork Marketing strategy Jobs

Time needed to complete a Marketing strategy project on Upwork.

Average Marketing strategy Freelancer Feedback Score

Marketing strategy Upwork freelancers typically receive a client rating of 4.64.

4.64
Last updated: August 1, 2015
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  1. Javier A.

    Javier A. Agency Contractor

    Consumer Psychologist & Marketing Strategy Consultant

    United Kingdom - Tests: 19 - Portfolio: 12

    I define the steps your company needs to follow in order to achieve your goals. I analyse your market, products and services, creating a future-proof strategy and brand image that engages with your target consumer. I am a freelance consumer psychologist with over 8 years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for Buyagift.com and a product manager for CofreVip. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law, as well as SEO-SEM and Community Manager qualifications. I am a freelance consumer psychologist with 7+ years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for Buyagift.com, product manager for CofreVip and as a trainee field engineering for Bridgestone. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law. I am Goolge Adwords Certified and HootSuite Certified. Moreover, I have SEO-SEM and Community Manager qualifications. As my client, you will have access to my extensive knowledge of branding and consumer behaviour to: -Hone your website with usability techniques that create a better experience for your online customers -Improve your Adwords Campaign and increase your CTR and ROI. -Redefine your brand image to emotionally engage with your customers and boost their loyalty -Enhance your web content by using SEO techniques and copy that is more attractive to your online customers -Manage your marketing strategy to follow a step-by-step route to successfully launch your product/services -Execute market research that can tell you who are the right target consumers for your product/services -Nurture your projects with an organized and professional mindset, always delivering to the highest standards -On-demand translations from English into Spanish, excellent copywriting skills and an eagle eye for proofreading -Work with attention to detail, creativity and out-of-the-box thinking to achieve your goals I look forward to working with you

    Associated with: V&A

    $25.00 /hr
    2,141 hours
    4.80
  2. Diana Marinova

    Diana Marinova Agency Contractor

    Marketing Consultant | SMM, Email & Content Strategy Planning

    Spain - Tests: 22 - Portfolio: 20

    There is no such thing as too small budget. I believe that if you set your goals right and allocate a reasonable budget for achieving them, it takes only a good marketing consultant to help you draft the path toward that goal, while staying within budget. I am that type of marketing consultant – for hire ツ My clients love me for always asking questions to fully understand their business needs. Quality is my top priority and so is keeping deadlines. I am always honest so don't expect me to lie to you or to your customers. I believe successful collaboration depends on truth and effective communication. ✪ Marketing services I offer on a fixed-price basis ✪ ☛ Social Media Marketing (SMM) Strategy Planning ☚ This package includes: - Current situation analysis - Overview or setting of overall goals with social media properties - Defining the company SMM voice - Outlining guidelines for each network – including but not limited to profile changes, frequency of posting, topics, sample updates, etc. Based on the client’s needs, this package can also include: - Assistance in finding a social media marketer to execute the plan - Training - Progress analysis on a regular basis - Further improvements in the strategy and tactics ☛ Content Marketing Strategy and Planning ☚ This package includes: - Analysis or creation of target audience profile and buyer personas - Analysis of existing goals and/or setting up new goals - Creating a content marketing strategy and/or a detailed tactics plan - Outlining guidelines for the content for each communication channel Based on the client’s needs, this package can also include: - Blog editorial planning - Writers and/or blog manager training - Copywriting ☛ Email Marketing Planning and Copywriting ☚ This package includes: - Analysis or creation of target audience profile and buyer personas - Analysis of existing goals and/or setting up new goals - Strategy planning for the email communication channel – e.g. autoresponders series, frequency of emails, company voice, layout, etc. Based on the client’s needs, this package can also include: - Email copywriting - Progress analysis on a regular basis - Further improvements in the strategy and tactics ☛ Improve the ROI (return on investment) of your website ☚ This package includes: -Analysis of existing goals and/or setting up new goals - Website usability review - Detailed recommendations for improvement Based on the client’s needs, this package can also include: - Onsite SEO analysis - Keywords research - Meta data creation - Pages copyedit - Recommendations for overall improvement ✪ And sometimes it’s best to do consultations by the hour. ✪ This is a good option if you feel something isn’t quite right in your marketing domain but you cannot put your finger on it. Tell me about your immediate problems and we will discuss how I can help you improve. I don’t offer one-size-fits-all solutions. Once you contact me, based on the details you’ve provided, I’ll get back to you with some questions or a price quote. Get in touch today to discuss how I can help you!

    Groups: Article Samurai

    Associated with: Marketing Solutions Agency

    $83.33 /hr
    5,986 hours
    5.00
  3. Madhavi C.

    Madhavi C.

    Business Plans, Social Media Strategy, Analytics, Marketing, BE., MBA

    India - Tests: 14 - Portfolio: 5

    14 years in Corporate Business Strategy, Market Communications, Web Research, Sales & Technology frameworks and Conference/Expo Planning. Spearheaded effective training programs & workshops for Corporates and Educational Institutes. Result oriented with a track record in generating white-papers, business plans, proposals, account management and product launches. Certified Internal Quality auditor & SEPG Member for SEI CMM Assessment. Education Details: Electronics Engineer with M.B.A in Strategy & Marketing IELTS (International English Language Testing System) Score: 8: Very good user: has fully operational command of the language I am seeking challenging assignments in Business Planning, marketing strategies, Internet and Social Media Marketing, Analytics, Customer Experience (CX), Product Comparisons and Web Research. Additionally, I look forward to opportunities for writing business, technology and general write-ups for 'corporate MARCOM' and blogs/websites.

    Groups: Article Samurai

    $40.00 /hr
    2,066 hours
    4.93
  4. Reynaldo Jr Soriano

    Reynaldo Jr Soriano

    Customer Service Superstar and Team Lead

    Philippines - Tests: 9 - Portfolio: 4

    I am an award-winning client support specialist who have 11 years of customer service experience, including managing a team of client support advocates for Thumbtack, Inc. In 2008, I was awarded by 24/7 Customer and Optus as the first agent to meet the required average handling time (AHT) and for consistently achieving the lowest AHT in the team (see my portfolio). I am also enthusiastic and passionate about creative ways to delight customers. I had the opportunities to work for big companies, such as IBM Daksh, 24/7 Customer, and Teletech, as a Customer Service Specialist and Technical Support Expert, where I honed my communication skills and developed a high level of problem solving skills. I also worked face-to-face with customers for three years as a Service Crew and Store Marketing Assistant at Jollibee, where I learned about marketing focusing on upselling. I'm presently working for Upwork as part of their Marketplace Experience Team, which is a specialized customer services team aimed at increasing customer loyalty and retention. I am very familiar with Zendesk, Desk, Velaro, and Google Applications (document, calendar, and spreadsheet). I believe that in order to make yourself happy, you need to make others happy first. I enjoy helping businesses to reach greater levels of success and will do “whatever it takes” to ensure a positive result. Please check out my profile to know more about my work experience. If you think my skill sets match what you are looking for, kindly invite me to apply to your job. I am currently available for a part-time senior customer service representative role (up to 10 hours per week). Thank you.

    Groups: Pro Customer Service

    $16.67 /hr
    11,904 hours
    5.00
  5. Indu G.

    Indu G. Agency Contractor

    Senior Project and Digital Marketing Manager

    India - Tests: 6

    ● 9+ Years of Experience in Project Management, Team Mentoring, Online Marketing and People Management ● Strong relationship management with USA, Europe, Australia and Asia-Pacific based partners. ● A thorough understanding of the working environment, expectations and communication needs of Global partners ● The ability to managing large complex projects while taking direction from a large team of stakeholders ● Self-starter attitude with sense of urgency and drive for success, organizational, communication, and time management skills ● Goal-oriented, self-motivated person that demonstrates integrity and pays close attention to detail ● Proven experience in managing People, Technology and Infrastructure. ● Resource optimizations, Knowledge management, mentoring and learning initiatives Education: ● MCA (Masters in Computer Applications) 2005 ● BCA (Bachelors in Computer Applications) 2002

    Associated with: DigiGrapes Technologies (SwiftLogic)

    $30.00 /hr
    5,550 hours
    5.00
  6. Konjengbam shendrel A.

    Konjengbam shendrel A. Agency Contractor

    App marketing, ASO, Marketing Automation, Inbound marketing, Strategy

    India - Tests: 17 - Portfolio: 14

    Honoured with TOP 5% Expert Provider in ODesk on 6th August 2013 by Odesk CEO Gary Swart Bing Accredited Professional I am a fun loving,energetic & innovative marketing strategist with exceptional marketing instinct and business savvy. I have wide breath of experience that gives you the versatility to place me in an number of context with confidence that the level of excellence you expect will be met. Leading Digital Marketing, E-Commerce, Internet Marketing and Social Media Consultant specialized in Digital Marketing, Marketing Automation, & E-Commerce Strategy, program development and project management. I help companies develop and implement comprehensive Digital Strategies enabling them to turn insights into actions, reach and engage customers and build profitable enterprises with competitive advantage. I am comfortable leading a team as well a working as a silo. I enjoy working with clients and help discover unexplored target market & marketing assets. These newly uncovered elements shall be integrated in the marketing initiatives to increase revenue and dramatic profitability. Extensive sales, marketing & general management success in multiple industries.Have led the development of framework and strategic direction to enter new markets, sell new products, and develop new lines of business. Well developed communication and interpersonal skills utilizing common sense & intuition to relate to, and with, all personality types and positions within a hierarchy. Hands-on management emphasizing leadership and development of personnel through positive motivation.

    Associated with: Intelligent Marketer Agency

    $33.33 /hr
    3,627 hours
    4.74
  7. Ana R.

    Ana R. Agency Contractor

    Expert Internet Marketing Consultant- Strategy, Blogging, Management

    United States - Tests: 14 - Portfolio: 20

    I’m an expert Social Media Marketing and Online Marketing consultant who lends my talent to small businesses and startups. My services include a website and social media audit, and an audit of your online marketing presence. My expertise: developing a social media strategy, designating valuable platforms, content development, message testing, metrics and reporting. I help companies with content strategy, optimization and online aesthetics for their WordPress sites. Also, I’m skilled at leveraging consumer pull through vibrant image and engaging video. ANABALP.ME - > My website with more info. If you need help with determining the best social media strategy for your business or project, I’m your girl! If you’re looking for a creative way to deliver your content via graphics or video, come see me. SERVICES: -Social Media Strategic Planning: for you to implement within your business. -Facebook Ads: Testing a variety of campaigns that bring you the RESULTS you're looking for. -Google tips, tricks or complete overhaul->(yes, we know you have 5 accounts set up and need to merge them into one). -WordPress website maintenance and upkeep. I can also get you in with a great hosting program. -Business advise on how to integrate online marketing into your business. -Graphic design for your social media campaigns. -Spanish/English social media consulting and management. I work in an environment where co-working, startups, art and culture are always part of my day. (Check out Geekdom San Antonio) Some of the groups I belong to (and sometimes manage) are the local Online Marketing Meetup group as well as the WordPress Meetup Group. https://www.youtube.com/watch?v=sKG7zl4K570

    Associated with: Digital Gradient

    $20.00 /hr
    1,376 hours
    4.80
  8. Carrie Cathey

    Carrie Cathey

    Internet Branding Specialist

    United States

    A combined five years of experience working as an online branding manager, content curator and social media specialist to strengthen companies online presence by creating, editing and developing blogs, articles and newsletters through skills I have developed through my professional and educational experience (MBA, BA in Communication and certifications). Other areas of concentration include: rebranding individuals/ companies; pitching articles/content to syndicated networks and publicists; creating taglines; promoting individuals/companies on radio shows & podcasts.

    $26.00 /hr
    1,040 hours
    4.98
  9. Swaraj G.

    Swaraj G.

    HP Loadrunner & Neotys Certified | Performance test expert

    India - Tests: 7 - Portfolio: 3

    ★ 3500+ Odesk Hours ★ ★ 20+ jobs with 5 star rating ★ Passionate QA professional with 8 years of experience. Tools & technologies that I have experience on 1) Performance testing - Loadrunner, Jmeter, Silk Performer, IBM Rational Perf Tester, LoadImpact, Soasta, AgileLoad, Neotys - NeoLoad, etc. 2) Automation testing - QTP, TestComplete, SilkTesta, Selenium, etc. 3) Unit testing - CPPUnit, NUnit, JUnit and Jemmy 4) Test management: Test plans, Traceability Matrix, Test Cases, Test scenarios, etc. 5) Security testing & Penetration testing 6) Business Domains - IT consulting, Financial services, management consulting, auditing services, brokerage firms, e commerce, e learning, etc. Testing experience 1. Requirement analysis 2. Test planning 3. Test management 4. Test cases and scenarios creation and documentation 5. Test execution and monitoring 6. Result Report creation 7. Result analysis 8. Bug life-cycle management Project Management experience 1. Manage project with size 10+ people 2. Project life cycle planning 3. Project Plan development 4. Estimation and budgeting 5. Team management & coordination 6. Project monitoring 7. Status reporting Expertise: 1. Location Based Android and iPhone App 2. Educational Mobile Apps for children 3. Payment gateway Integration in Mobile apps 4. Coupon based apps 5. Cab/Taxi Booking Android, iPhone and Windows Apps 6. Audio/Video apps 7. Share with facebook/twitter mobile apps 8. eCommerce Apps on android and iPhone 9. eCommerce Apps on android and iPhone 10. QR and Barcode reader apps 11. Restaurant Order Processing Apps on android and iPhone 12. Xamarin.Forms apps 13. Sales Team Management 14. Cross Platform (Xamarin) 15. Xamarin Social Networking apps 16. iOS 8

    $20.00 /hr
    3,654 hours
    4.40
  10. Filip G.

    Filip G. Agency Contractor

    Growth Hacking, Social Media Strategy, FB Ads, Content Marketing

    Belgium - Tests: 13 - Portfolio: 4

    ☼ I have recently published a bestselling Kindle ebook on social media marketing - please check it out here: http://bit.ly/SMMbook ☼ Update 20/02/2015: I'm just coming off a project where I "growth hacked" a client's project, helping them make a series of deals worth $USD 8m using just LinkedIn and InMails. Ask me for more details and how I can help you use LI to get leads and close sales. Have you seen your Facebook page's organic reach plummet in the recent months? You're not doing anything wrong. Facebook is introducing a pay to play approach to how brands and businesses do marketing. It means you won't get very far without investing in Facebook ad campaigns. But fret not as I have a special system of maintaining super cost-efficient Facebook Ad campaigns - ask me about it. Custom audiences, retargeting campaigns, conversion pixels - I can help you master these and get the most out of your advertising budget. -- "We want the best. Better get the cheapest." - No one, ever. "Companies have discovered that cheap content is often lousy content, and lousy content doesn't accomplish anything." - Hubspot, November 2013 An experienced Social Media Marketing Manager and Inbound Marketer with over 1,000 oDesk hours. My comprehensive set of skills and tools will help you and your brand make it in "social". I am a Certified HootSuite Professional (www.hootsuite.com) and Inbound Marketer (www.hubspot.com). Helped deliver and implement social media marketing strategy for the likes of Origami Condoms, UNICEF Croatia and Go-Go Casino. What I can do for you is: +provide a holistic strategy for your social media assets and implement it on a daily basis +listen to your social media channels +create and research best content +track and report on key metrics such as reach, engagement and stories created +set-up partial/full automation of your social media endeavors. Previously I have worked for 9 years in general marketing/sales/PR/project management/account management for small start-ups, big multinationals, NGOs and government agencies. You can check out some of my recent writing here: http://www.azureholidays.com/blog/six-2014-events-in-mallorca-shouldnt-miss-2/ http://www.alertdigitalmarketing.com/7-effective-strategies-for-generating-leads-with-social-media/ http://www.alertdigitalmarketing.com/5-reasons-for-choosing-wordpress-over-magento-for-e-commerce/ http://skibb.it/blog/its-official-skibb-joins-summer-of-startups-2013/ http://blog.treepodia.com/2013/03/product-video-goes-outdoors-sales-go-indoors/ http://blog.treepodia.com/2013/02/product-video-myth-and-misconception/

    Associated with: Firefly

    $34.99 /hr
    2,688 hours
    4.90