US-based internet marketer and business plan developer.
I bring two strong professional business development skill sets to your project:
(1) BUSINESS PLANS AND PITCHES. I create sharp, clear, winning business plans and funding presentations (pitches). I create plans as shared online documents so you can participate in, and monitor progress as the plan comes together.
(2) ONLINE CUSTOMER ACQUISITION. I design and optimize successful profitable digital marketing campaigns, and conduct technical SEO which can turn your online business into a traffic magnet and lead generation asset.
Your business plan development will go smoothly with my five step process:
✓ Create engaging written business case narrative while illustrating the business model.
✓ Craft 100%-commented spreadsheets for financial and traffic forecasts.
✓ Build beautiful summary charts and graphics to engage investors and stakeholders.
✓ Share your plan docs online so you can monitor and collaborate as it comes together.
✓ Summarize your entire plan in a compelling one-page executive summary.
I enjoy creating and managing successful digital marketing (SEM) campaigns which run on Google AdWords (b2b/b2c) and Facebook (b2c). I'm well versed and heavily experienced with all angles of search engine optimization (SEO) and related content marketing.
Through ten years of creating and running Google AdWords campaigns I've developed a strong understanding of what it takes to make any campaign successful. When designing new AdWords campaigns I follow this process:
✓ Identify the key performance indicators (KPI's) for your campaign.
✓ Conduct thorough keyword volume research using Google, KeywordSPY, and SpyFU.
✓ Structure your Ad Groups in order to achieve 'relevancy' within Google's PPC algorithms.
✓ Write great 'creative ad copy' in my AdWords text ad simulator; review with you.
✓ Once ads are live, enhance CTR's via A/B split testing.
✓ Use clever bidding strategies and creative quality score management.
✓ Develop strong, campaign-specific negative keyword base.
✓ Make savvy use of analytics, and proper platform targeting.
✓ Create or advise on landing page design optimization and split testing.
My clients grow their business using PPC (paid search advertising), local business SEO, on and off-page organic SEO, keyword research, content marketing, online article writing, conversion rate optimization, as well as landing page development and testing.
I'm Google AdWords certified (retested July 2013) and proficient with all forms of social media marketing (SMM) and SEO/SEM. I attend the SMX conferences, the Affiliate Marketing Summit, and say current on all updates including mobile extensions, Penguin and Panda updates, etc.
In a business planning capacity I'm sometimes sought out to serve on advisory boards of startup companies, most recently (Aug 2015) Upward Automation, a San Luis Obispo, CA based home automation firm founded by 11 Cal Poly graduates.
I'm California based, results-oriented, and available 7 days a week. I enjoy working via Skype chat where links, files, and images can be exchanged readily.