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SEO (search engine optimization) is the process of optimizing a website in order to get better ranking in search engines and attract more visitors. On Upwork, the world’s largest online workp lace, companies hire SEO consultants to successfully complete jobs such as SEO content development, social bookmarking, and technical SEO website optimization.

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Search Engine Optimization (SEO) Job Cost Overview

Typical total cost of Upwork Search Engine Optimization (SEO) projects based on completed and fixed-price jobs.

Upwork Search Engine Optimization (SEO) Jobs Completed Quarterly

On average, 3,447 Search Engine Optimization (SEO) projects are completed every quarter on Upwork.

3,447

Time to Complete Upwork Search Engine Optimization (SEO) Jobs

Time needed to complete a Search Engine Optimization (SEO) project on Upwork.

Average Search Engine Optimization (SEO) Freelancer Feedback Score

Search Engine Optimization (SEO) Upwork freelancers typically receive a client rating of 4.60.

4.60
Last updated: September 1, 2015
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  1. Rebecca Haden

    Rebecca Haden

    quality copywriting and SEO

    United States - Tests: 9 - Portfolio: 19

    I'm a professional SEO writer, focusing on web content, including website content, blogging, and articles. I also work with websites on SEO and SEM, developing and implementing practical strategies for improving PageRank, search engine rankings, traffic, and conversions. I've worked with new startups, small family businesses, and large organizations such as the NSSEA and the Kennedy Center. I look forward to helping you reach your goals.

    $50.00 /hr
    915 hours
    4.95
  2. Mike Hofmaier

    Mike Hofmaier

    Experienced Search Marketing Manager - AdWords PPC & SEO

    Canada - Tests: 5

    I have over five years of search marketing experience in top-end consultancies, agencies, and working in-house. I have worked with a wide range of clients, from young start-up companies to Fortune 500 brands in a variety of industries. Over the years I have learned how Google works (both organically and through paid search) and how businesses can maximize search in all stages of the buying cycle. I approach every project from the potential customer's perspective which helps align customer expectations with the business goals. I am a natural people-pleaser and have excellent (and timely!) communication skills so you should never have doubts about how a project is progressing. I am experienced in: - On-page and off-page search engine optimization. - Google AdWords' search and display networks. - Developing AdWords remarketing campaigns for search and display. - Creating Google Shopping campaigns. - Creating Excel macros and the AdWords Editor to scale PPC campaigns quickly and efficiently. - Creating AdWords scripts to help automate monitoring and reporting. - Setting up conversion goals and funnels using Google Analytics to measure and optimize performance. - Crafting effective keyword lists that minimize wasted clicks and prioritize the best performers. - Using advanced bidding strategies to maximize the best converting keywords. - On-going testing of ad copy and ad extensions to improve CTR and reduce costs. - Creating and testing landing pages using tools such as Unbounce. Let me be your part-time, online marketing manager and I will find ways to get much more out of your online marketing budget! I am happy to provide specific details on work experience or references from past clients and employers. Please let me know if you have any questions. Thanks! Mike

    $100.00 /hr
    1,192 hours
    4.82
  3. Paul K.

    Paul K.

    8yrs | SEO & Marketing Strategist | University degree | 34yrs.

    Panama - Tests: 4 - Portfolio: 10

    Google has changed the search results forever. In 2015 and beyond, your online presence needs to be sustainable, competitive and of high quality. As a Marketing strategist with strong project management skills, i will help you achieve your goals online while monitoring ROI. 1. Top-11 Marketing from +250,000 freelancers (See screenshot below) 2. ~Four years oDesk: 98.7% of all 76 clients gave 5-star feedback, just 1 gave 4.70 ...not bad, right :) 3. Better than 98% according to oDesk SEO test 4. Over 3,300 hours working experience through oDesk and over 80 clients served *** The following stats include oDesk + working offline: A- Over 1,000 hours of Social media Management & Social Strategy. Producing engaging content and making sure your social media gets a good ROI> B- Over 2,000 hours of pure SEO, organic rankings, link building and outreach C- Over 500 hours of writing result-driven, lead generating content D- Over 2,500 hours of Setting up and Developing Digital marketing Strategy, Second opinions, Communication, Project Management, Improving existing Marketing Campaigns on a strategic and tactical level and Team leadership & Building and making sure all of the above comes together. ***Fortune-500 businesses and local companies alike*** Through famous agencies, I did projects for American Express, Expedia, Marriott Hotels, Silvercar and a variety of start-ups and established (local) companies. I set up SEO-teams that vary in size from 2 - 12 people for clients and mostly act as an SEO-specialist myself. Digital marketing strategies, Link building, outreach and onSite optimisation have no secrets for me. NO GOALS SET YET? NO PLAN? ....No problem.... Let's develop those! I will help you setup a solid digital strategy and plan with KPI's, we can do a keyword and/or competitor analysis too, so you're never starting something without having a solid foundation. I have a University degree in Business (Major business, minor marketing) and broad experience with working in advertising agencies. Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection. I'm from Amsterdam (The Netherlands, EU) and my nationality is Dutch, i have lived in Berlin and Spain and currently live in Panama City. Please be realistic about budget vs. goals though, if your main competitors are spending +$10,000/month on expertise you won't get much with let's say $500/ month http://www.bouwcenterhci.nl/ (construction) +71,000 visitors/yr. http://www.lighthouseip.com/ (Optimising their website) https://www.americanexpress.com/ (built over 50 high quality links) http://www.oxenerschoenen.nl/ (UGG luxury footwear) +57,000 visitors/yr. Digital Marketing Strategy, SEO, Link building and New-site investment advice for the following TECH STARTUPS: http://www.placepixel.com/# https://www.silvercar.com/#/ https://retailsonar.com/team/ (-->> Click to see my profile on their site!) oDesk SEO test: the test says "Top 10%" but if you click the test results you can see that i'm actually in the top 1.4% of everyone that ever made this test. Please research and click "details". *** My *secret* passions are Creative and Technical writing. I LOVE to get to the bottom of things and research / write about a variety of topics. Actually, I have been writing articles and scripts since i was 15, in a variety of languages. And I love languages! Language pairs i control (if you need translations done): Dutch -> English English -> Dutch Spanish -> Dutch Spanish -> English German -> Dutch German -> English *** One of my best experiences was working closely together with "James Agate" at SkyRocket SEO in Brighton - UK. For over a year i worked for him on a variety of projects and managed an international SEO-team. James is well known within the industry and an established author on moz.com. *** IMPORTANT: PLEASE READ THE BELOW BEFORE INTERVIEWING ME *** 1. MAXIMUM 10 MINUTES Free Skype Interview is included so make sure you are prepared. 2. Everything more than 10 minutes will be charged 3. NO FREE ADVICE or long business cases -- this needs to be PAID. I serve many small clients and depend on working my hours per week. Each hour i spend doing an interview, shifts away from the hours i can book for other clients 4. All the information about me you can get from my profile, therefore i see every interview of more than 10 minutes as free advice, this is consultancy and needs to be paid for, i generate my income by giving advice about SEO, that is my service to your business and this needs to be paid for. ** Thanks for understanding :) ** I'm the kind of person that always tries to think with you, therefore i think i can be of great value to your business.... About content marketing: good content builds relationships. Relationships are built on trust. Trust drives revenue. HAPPY TO HELP :)

    $67.00 /hr
    3,548 hours
    4.97
  4. James Bowen

    James Bowen

    US-based Google Adwords & SEO Expert

    United States - Tests: 6 - Portfolio: 12

    5+ years experience working in the digital marketing industry including search engine optimization (SEO) and search engine marketing (SEM). Google Certified Partner & HubSpot Inbound Certified. I can help with AdWords campaign creation and management which includes: -Keyword research -Ad group analysis -Landing page optimization -Ad copy creation -Ongoing A/B testing -Banner ad creation -Remarketing campaigns -Conversion tracking ...and more. Have an existing campaign and looking for an outside consultant to audit for wasted spend? I can help! I also have several years helping clients with search engine optimization (SEO). If you're looking to increase your organic traffic in a safe, natural & effective manner - I can help with: -Content marketing -Keyword research -Link building -Local optimization (via citation building) -Site audit of on-page best practices -Competitor analysis ...and more

    $42.00 /hr
    366 hours
    4.96
  5. Charissa Lotter

    Charissa Lotter

    WordPress On-page SEO Consultant | Google Authority | Social Media

    South Africa - Tests: 3 - Portfolio: 20

    My core specialty lies in WordPress On-page SEO Optimization. Just by adding the basic SEO on your site, I will make your site Google friendly. I also specialize in adding Google Authority - Submitting and Fixing Google Webmaster Tools, which helps with Indexing of your Website. Creating and fixing Google business, Google Place and Social Media Accounts which help you to get your Business name out there. I love working with the WordPress. In the past 8 years I have worked on a large number of WordPress sites to help my clients build strong brand awareness for their businesses. Read and learn all about me by visiting My Website: www.charissadescande.com

    $50.00 /hr
    2,212 hours
    4.91
  6. Joe B.

    Joe B.

    Social Media Manager & Strategist, Search Marketer, SEO Analyst

    United States - Tests: 8

    In the past 8 years, I have worked as a Social Media Manager and SEO Analyst for a wide variety of clients, from big to small. I currently serve as the social media manager and SEO strategist for SwimWays, Kelsyus, and Coop Sports. I hold a Bachelor's degree in Social Science, and numerous certifications from Google, Microsoft, and WOMMA. I am also a published author and writer on the topics of web design, social media strategy, and SEO best practices. I'm highly experienced in SEO (Search Engine Optimization), SEM (Search Engine Marketing, i.e. Google Adwords), and Social Media Management. I work with nearly all types of industries, from solar energy to packaged consumer goods. I work with all sizes of companies and brands, from small 1-2 person companies to large multi-national brands. I have launched and managed successful social media campaigns for Target, Walmart, Toys R Us, Dick's Sporting Goods, and others. These campaigns were designed to increase sales either online, in-store, or both using social media, with a positive ROI. I also work with and have managed successful campaigns for non-profit organizations like Operation Smile and the SPCA. I have also performed SEO audits and consultation for a variety of clients, helping to identify and resolve errors, traffic losses, and other penalties.

    $55.00 /hr
    328 hours
    4.99
  7. Luke Gibson

    Luke Gibson

    SEO Expert, Graphic Designer and Audio Mastering Engineer

    United Kingdom - Tests: 2 - Portfolio: 7

    GRAPHIC DESIGN: I have been working with Photoshop and other design programs for over 8 years. I have done work for clients in Australia, North America, Africa, Germany, UK and many others. Please see my portfolio here on oDesk for some examples of my work. WEB DEVELOPMENT: Highly skilled in web development using CMS' such as Wordpress. A deep understanding of Search Engine Optimisation. Specialised in On Page SEO factors. Have gained first page and position #1 in Google for multiple websites for many highly competitive keywords, even without the use of backlink building. Completely white hat tactics. Efficient at creating high levels of user engagement, driving natural link building through blogging and regularly updated content. Some Previous Work: http://www.ozhead.com.au http://www.hypefeeder.com http://www.metalempire.co.uk http://www.ozfax.com.au http://www.fax-broadcast.com.au http://www.faxshack.com.au http://www.soulsanctuarymusic.com Very experienced social media marketer, with an in-depth understanding of Edge-rank algorithms, social media analytics and fan engagement. Personal admin of Facebook pages with a collective of over 30,000 likes with high levels of engagement. One post alone reached over 1.6 million unique Facebook users in 48 hours and amassed a total of 27,000 likes and 20,000 shares. AUDIO PRODUCTION: 14 years experience in audio production. Have a BTEC National Diploma in Audio Production from Sussex Downs Art & Technology College. I have worked with dozens of artists from many different places around the world. I've had my work featured on numerous radio stations including KEGL radio, BBC Radio 1, Arrow FM, Juice 107.2 and dozens of independent radio stations I've also had features in Total Guitar, Bizarre Magazine and Metal Hammer Magazine. I am also an experienced composer and have written and composed hundreds of pieces of music. Completed 2 albums and currently working on my third.

    $50.00 /hr
    915 hours
    5.00
  8. Kerri Barrett

    Kerri Barrett

    Marketing, Strategic Mgmt/Writer/SEO, SEM/Marketing Plans/MBA Grad

    United States - Tests: 9 - Portfolio: 10

    Google Adwords & Bing Ads Certified MBA marketing pro with 14 years experience in utilizing SEM, SEO, brand development, and high-converting design and content tools to increase your ad spend performance. Experience with Fortune 500 companies, small businesses, and NGOs to develop effective website content which is tested and optimized to perform. I provide: Google Analytics In-Depth Reporting for Clients Not simply stating what Google Analytics reports, but why and how past and current performance can be improved for future ROI gains. Heatmap Analysis of Current Web Pages Do not rely on opinions about how your web pages look, but evaluate them with attention mapping tools to gauge whether your call-to-action is optimized. Competitor Analysis For both SEO and PPC, it is essential to have hard facts about your competitors’ digital marketing performance. By using a variety of tools, I find a wealth of critical information about your competitors’ keyword choices, backlinks, content, and most popular pages. PPC Campaign Development, Tracking, and Modification The correct way to run a PPC campaign is testing variables continuously until ad performance meets your conversion goals. It is not enough to drive traffic to a site if customers do not complete your call-to-action, whether that is sign-ups, sales, or registrations. Complete Analysis of Your Customer's Shopping Experiences From evaluating your website pages and checkout processes to communicating with your Customer Service Departments through email and by phone, I can show you what it is like to be one of your customers. All phone calls are conducted through Skype so a screencast can be made of the interaction. Brand Development Customers make an unconscious decision whether they will complete a call-to-action within a few seconds of landing on a website. Because of this, I help clients develop a strong brand image that inspires trust immediately and appeals to their specific target markets. Content Creation and Writing Blog entries, helpful articles, images, and videos are essential in providing customers with content quality and boosting SEO. I provide clients with valuable written content and long-term plans to sustain a content creation strategy that meets their SEO goals. Detailed Marketing Plans Every enterprise is unique, so marketing plans must be tailor-made for each organization. When consulting with clients, I take into consideration their target markets, human capital, product mix, organizational culture, and budgets to develop an actionable marketing plan aimed at sustaining growth.

    $44.44 /hr
    4,846 hours
    4.93
  9. Abey John

    Abey John Agency Contractor

    Strategic Expert: SEO, PPC, Copywriting, Conversion Optimization

    India - Tests: 17 - Portfolio: 6

    2012 was a watershed year for SEO. Panda and Penguin was a double whammy. They wiped out the article spinning industry. It is no longer possible to even try the kool aid of 200 links for $20 or any such grand schemes of "forcing" Google to rank your site. The Google algorithm has started using social signals to filter out the irrelevant corners of the web. Irrelevant in this case are the pages which get little or no traffic. While your backlink profile is still an important part of your ranking. Those any ole links won't count any more. Those who've depended on the links from their spun articles have seen their rankings decimated. Links have to be earned. They have to be social. They have to be "real". Those Facebook Likes are important. However trying to buy FB likes is also a zero sum game. Another mirage. Eventually Google will figure out the FB Likes gaming pattern (since the data is in plain sight anyway) and start filtering out those too. SEO today has to be completely strategic and has to mesh with your conversion funnel. And, as good insurance, SEO should be just one of your traffic channels. You need to make sure you have a fairly even spread of traffic channels to prevent it being a stranglehold on your business. That said, neglecting SEO can be "very expensive". A lot of highly relevant traffic can get missed. A typical business needs a strategy that covers SEO, PPC, Email Marketing, and Social plus an efficient conversion funnel that is being constantly optimized. Hire me if you need a strategic approach that looks at your entire business and helps you figure out what is a best fit for you. I'll review your business and help you draw up an actionable marketing blueprint that takes into account your current realities. I can also help you roll it out and provide additional services related to these.

    Associated with: Abey John., BSG LeatherLink

    $75.00 /hr
    6,896 hours
    4.73
  10. Bryan D.

    Bryan D. Agency Contractor

    SEO Expert | Guest Blog Link Building | Search Engine Optimization

    United States - Tests: 9 - Portfolio: 3

    Check out my feedback! If you are looking for an affordable SEO campaign that does not lack quality, I am your guy. I am located in the US and do have many years experience in the SEO / Internet marketing field. I can offer two different campaigns. #1 - Comprehensive SEO Services which include on page and off page SEO. Comprehensive = Quality campaigns that are diversified with anchor text, brand links, and mimics how a natural organic link profile should look. I am up to date on the Penguin and Panda update plus optimizing your website to be as relevant as possible for what you are offering. I DO NOT do forum or blog comment links. I also DO NOT use spinner software or any type of software. #2 - Guest Blog Posting / Link Building Authority Guest Blog Posting / Posts prices are: 1-25 links per month - $150 per link 25-50 links per month - $125 per link 50+ links per month - $115 per link An aggressive MANUAL Link Building Campaign will run between $1500-2500/month that has diverse anchor text and is up to date with the penguin and panda update. I can also help with duplicate content issues with e-commerce websites / product description re-writes. I have excellent content writers on staff. Prices vary for on page content writing depending on how many pages need written. On Page Search Engine Optimization ( SEO ) Title Tags, Meta Tags, Image Alt Tags (and looking at image names) , content SEO, in site linking + other structure things I notice during SEO campaigns. OFF Page Search Engine Optimization ( SEO ) High Quality Link Building - including content. Manual Link Building includes, but is not limited to: High Quality / DA Guest Blog Posting ( including content writing ) Press Release Distribution ( including content writing ) Coupon Code Distribution All of the content that is necessary for the link building campaigns - I provided it for you, so it is truly no effort on your end. I have been doing this for a long time and have this down to a system. * I do offer SEO Consulting - my rate is $150 / hour for SEO consultations.

    Associated with: Think Big Marketing Agency

    $222.22 /hr
    226 hours
    4.99