Marketing & Design consultancy - Brand Management & Brand Design
Last active: 10/14/2013
We, JananiCare are a Marketing & Design consultancy firm based out of India. We offer services in the areas of Product design, Packaging Design, Graphics design, Brand Identity Design and Retail design ; and Marketing services such as Brand Management, Research & Consumer Insight and Brand Strategy.
Pareshanand S. is a B.E (Electrical & Electronics) graduate with MBA in Marketing from Karnataka. He brings over 12 years of experience in Marketing & Sales by working with different industries such as FMCG, Design & Innovation, Mechanical fabrication, Software sales and contraceptives. During his career he had worked in the profiles of Business Development, Brand Management, Research & Consumer Insight, New Product development, Design & Innovation and client servicing. While working at a Design company for over 5.5 years, he has gained a vast experience in consulting for Design & Branding for the most reputed clients in the FMCG sectors such as Abbott Nutrition, Mrs. Bectors Cremica, Recon Oil, HUL, KS Oils, Emami, Godrej Hersheys, Amway, CavinKare, Aswini Ayurvedic products, Emami, ITC, Monginis, Godfrey Philips, Cadburys, GSK, Thermofisher, Milton, Maxx Mobiles, Onida, Morphy Richards, Bajaj Electricals, Thermofisher, Grasim Industries, Mahindra & Mahindra, TTK Prestige, Elegant auto and others. His calibre of knowledge and understanding of the client's business helped him to service so many clients. He had an active role in sharing his insights with the design execution team and thus was able to contribute & lead the project on designing the Brand Logo of 'Boost Glucose Graphics' & 'Graviera Suitings' with a catchy tagline
' finest fabrics'.
While working with HLL Lifecare Ltd, he has launched 3 new products (Nourishing Hair Oil, Anti-Dandruff Hair Oil and Joint Care Cream) under the new OTC brand 'Herbs & Berries'. He contributed for the brand in terms of designing the bottle, graphics, retail dispensers, promotional materials and Brand strategy. He gathered quality knowledge of new product development by working on new products such as Hand Sanitizer and Adhesive Plasters. He also has experience in working on Toilet soaps, Hair Oil and Detergents. He had an active role in designing by his own and assisting & getting the physical prototypes made from the vendors.
He now wishes to contribute & work with small, medium & large industries by offering 'Strategic Marketing & Design consultancy services' , which will broadly be consulting on Marketing aspects such as Brand strategy, consumer Insight, copy writing, advertising theme/story and then eventually help them with respective design strategy. He is a beginner as an independent Marketing Consultant, but carries a quality experience in understanding the business. He also wishes to launch his own brand of consumer product in near future