Renee Ann Butler
Business writer since 2001, Exeter MBA
Last active: 4 days ago
Exeter MBA with 15+ years experience helping businesses become better. Business plans. Financial analysis. Strategy planning. Small business. Startups.
I am a freelance business writer and management consultant with over 15 years of experience in financial management and business strategy, earned both in the US and abroad.
My writing is centered on the business of doing business - from business to finance, and everything in between. I specialize in article writing, blog posting, white papers, business plans, and strategy papers for small and medium-sized companies. My passion is explaining strategy and quantifying it in ways that laypersons can understand and professionals can enjoy.
I make it my business to stay on top of the markets and I enjoy explaining why companies do what they do and how those actions affect consumers and investors. I am hardworking, experienced in working with young companies, and know enough about how business works that I can explain an earnings report or acquisition like a chess move.
I specialize in article writing, blog posting, white papers, press releases, and strategy papers for small and medium-sized companies. I also provide a range of business consulting services for small businesses and start-ups, from plans to start a business to ones designed to help you expand operations and become more competitive.
BUSINESS DEVELOPMENT PLANS:
Many companies weaken their games by trying to be as many things to as many people as possible or focusing on the wrong things in general. Whether working with a business or a business unit, effective strategy relies on making the right decisions about where to play and how to win. I can help your company reach its full economic potentials by creating business development plans which define your company’s (or business unit’s) core function and develops strategies to maximize that. At the same time, I will be spotting inefficiencies and creating plans to either build the strength or circumvent the issue.
BUSINESS MODELING SERVICES:
Rather than focus on an existing company, this type of analysis looks at the ecosystem in which a company operates. For instance, Ryanair knew customers wanted cheap flights more than specific destinations, so, rather than make arrangements with big airports which would result in $50-60 fares and have lots of competition, they focused on small regional airports and were able to offer many more flights at $20-30. The lack of competition meant that they became an industry leader. Doing a business plan for expansion or a business development plan may not have touched on this as they tend to focus on working within the existing model or structure, but by creating a business model it allowed more room for services innovation.
BUSINESS START-UP PLANS:
Business start-up plans help new companies build a foundation and existing companies to expand their businesses. Unlike business development plans, which start with an assessment of where the company stands and makes suggestions on where to go from there, business start-up plans have an end goal – to provide a framework for the company as it starts out, to obtain funding, to make sure everyone is on the same page.
Business valuations provide a way for companies to see where they stand. It helps companies to understand the drivers of their businesses and can be used to determine the value of a person’s assets. Valuations can also help business owners consider potential transactions, such as selling their businesses, or provide collateral for loans. Business valuations can be to solve disputes as well and good tools for evaluating whether businesses should be sold.
Capital planning for a business could include budgeting for new and replacement equipment, allocating funds for research and development, and determining whether the money exists for expansion or other major capital expenditures, and, if not now, when.
Financial analysis is really a way of managing by the numbers. It involves a detailed look at the company’s finances and looks at changes historically. This type of analysis is less about business development as it is about managing the company the best way it can be managed. It looks at the basic efficiencies of the company and identifies anomalies and trends year over year.
PRIVATE EQUITY PROPOSALS:
Designing investment packets for private equity holders is entirely different from a business looking for startup or expansion capital, although companies in either scenario could benefit from both products. Writing for a private investor is more about selling the concept. The target person isn’t likely to see a return on his investment for a few years so he has to be able to believe in the client company’s offering, be able to fully conceptualize the process, and leave with an understanding of exactly how his or her investment would be used.