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Hire a freelance copywriter to bring your product to life, wrangle words for your website, write amazing marketing material, and more! A professional copywriter can tackle anything from tagline generation and product naming to long-form writing projects such as case studies and white papers.

Copywriters are an important part of any advertising or marketing effort. So if you know what you want to say, but aren’t sure how to say it, hire a professional copywriter to get the words you need!

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Copywriting Job Cost Overview

Typical total cost of Upwork Copywriting projects based on completed and fixed-price jobs.

Upwork Copywriting Jobs Completed Quarterly

On average, 2,048 Copywriting projects are completed every quarter on Upwork.

2,048

Time to Complete Upwork Copywriting Jobs

Time needed to complete a Copywriting project on Upwork.

Average Copywriting Freelancer Feedback Score

Copywriting Upwork freelancers typically receive a client rating of 4.74.

4.74
Last updated: June 1, 2015
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  1. Shoaib K.

    Shoaib K.

    Clutter-breaker extraordinaire.

    United States - Last active: 16 days ago - Tests: 4 - Portfolio: 11

    You want to break through the clutter. I want to deliver content that does. Simple. Creative content and sales-driven messages are my fortes. I have developed marketing communications materials such as brochures, sales letters, press releases, product descriptions, TVC and RDC scripts, advertising copy and packaging copy for numerous successful brands. I like to think of myself as a versatile writer, and can tweak my style according to the intended audience, platform and message content. I have written and published hundreds of articles online, and my research skills are legendary. I think typos are the scourge of the earth, and my attention to detail borders on the perverse!

    $55.56 /hr
    681 hours
    4.88
  2. Zack Rutherford

    Zack Rutherford

    Scribe/Copywriter/Blogger

    United States - Last active: 4 days ago - Tests: 3 - Portfolio: 1

    I am a talented linguistic navigator; a motivated and captivating wordsmith, selling my talents and slinging my style to the highest bidder. I write website content, sales copy, and SEO articles for online marketers to earn my bread, and I spout off at the mouth for the butter. I have a highly opinionated blog at http://Zackrex.com, which includes a portfolio as well as many sporadic ramblings for your reading pleasure. Your project, assignment, or article--whatever the case may be--can be interpreted in a voice as monotone and unenthusiastic as a phone book read aloud by Henry Kissinger, but you'd probably prefer a booming and bombastic concerto, painstakingly crafted to make ears ring with ecstatic pleasure and wallets open up with ardent zeal. If you're looking for the former, I suggest you find a different scribe. I specialize in the sort of syntax that sings while it sells. I also have a Bachelor's degree in English literature that I never got around to framing. You see, I live in a condo without an enclosed office and scarce wall space. I thought it better suited me to adorn my surroundings with Pink Floyd album covers and Salvador Dali paintings, rather than remind myself that I'm a dreary academic with an expensive piece of paper hanging above the P.C. So drop me a line, and we can make beautiful music together. Or I can write something for you. Whatever. I'm anything but picky.

    $50.00 /hr
    246 hours
    5.00
  3. June Owatari

    June Owatari

    Freelance Copy and Content Writer

    United States - Last active: 1 day ago - Tests: 7 - Portfolio: 8

    I am a freelance writer and content manager capable of writing in diverse styles. I can write catchy and engaging web copy for product catalogs and business websites, or manage your web presence on social media or your blog. As a blogger, I have written for music sites Creative Edge Music and Frettie. I also write press releases, web content, and band biographies for a small record label. Besides music, I have written about sustainability, mental health, and other issues on my personal blog. http://eatdrinkcraft.wordpress.com/

    $50.00 /hr
    16 hours
    5.00
  4. Dolissa M.

    Dolissa M.

    Journalist and Mediamaker Can Help You Get Noticed

    United States - Last active: 5 days ago - Tests: 12 - Portfolio: 8

    My 20+ year career in communicating ideas has come full circle on the Web. I am a trained Journalist, Filmmaker, and former Fulbright Scholar who can work with you on a variety of writing, marketing, crowdfunding, and media needs. Special knowledge in film history, film criticism, and the arts. An American English native speaker, I also have a background teaching English as a second language.

    $55.00 /hr
    386 hours
    4.63
  5. Tom McMeekin

    Tom McMeekin

    Multi-Media Journalist, Writer, and Artist

    United States - Last active: 19 days ago - Tests: 4 - Portfolio: 11

    I'm a professional multi-media journalist who can write, edit, research, produce, and design high-quality content on almost any topic and for any medium. From creating blog and social media posts to complete marketing communications plans, I have worked with clients including university programs, acupuncturists, chefs, commercial painters, e-commerce sites, news sites and forums, and more. I do not compromise my high ethical standards. Sorry, but I do not accept jobs that involve "ghostwriting" without credit, "spinning" and stealing others' copyrighted work, or other shady practices. What you get with me is a passionate, hard-working, detail-oriented, mass communications expert. What you do not get is someone who will rush the job or be a mindless "yes man" -- if I accept a job then I am committing to give you my best work effort, and that includes sometimes offering suggestions or advice -- getting you the final product you NEED, not just the one you think you want. I generally do not do Skype interviews or meetings for any projects paying less than $1,000. I am happy to answer any questions through ODesk or email, and I am happy to do a trial period for any ongoing positions. Sorry, but the reason I choose to do online freelancing is to make my own schedule and work in my pajamas; if you can't deal with that then best of luck finding someone who is a better fit for you.

    $50.00 /hr
    234 hours
    5.00
  6. Jane S.

    Jane S.

    Brand Strategist, Strategic Planner, Writer and Namer

    United States - Last active: 1 month ago - Tests: 4 - Portfolio: 8

    Brand Strategist, Strategic Planner, Writer and Namer with 25 years experience in Fortune 500 Corporate and Small Business marketing. Specialize in creating brands from startup through market entry. Focus on goal setting; marketing research; and marketing strategy, branding strategy, creation and implementation. Created, maintained and ran 2 online businesses. Experienced writer: copywriting for ads, articles, websites, blogs and business letters. Managed email campaigns. Created and delivered training programs via webinar. Certified in Creative Problem Solving. Corporate clients include: Quaker Oats, Kraft, Domaine Ste. Michelle, Helene Curtis, Champion Athleticwear, United Airlines, Mastercard, Gillette, Warner Lambert and Kimberly Clark. Master's in Advertising from Northwestern University. Bachelor of Arts Degree in English from the University of Illinois. HEARTWISE MARKETING, Decatur, IL Small Business Owner, Marketing and Branding Strategist • Creating marketing and branding strategy and content for a news website that receives 5 million unique visitors per month. • Created corporate identity and name for a software development and engineering firm. • Created social media strategy and tactics to drive 15K shoppers to a startup online store for life coach and international speaker. Tactics can be repeated four times a year for 60K shoppers annually. • Created marketing and branding strategy, led team through strategy, naming, tagline development for author for Words, Words, Words: Enchanting Your Readers. • Created marketing, branding and website strategies, promotional booklet and 10 training videos for B2C manufacturer. • Developed and wrote Goal Setting for Success booklet for website incentive for email signups. • Helped develop the marketing, branding and website strategy for startup writing coach. • Created branding for Heartwise Marketing: Capture the Heart of Your Customer SOCIAL MEDIA FROM SCRATCH, Decatur, IL Online Marketer and Writer • Created a 25-video program to train small business owners in the basics of small business marketing and social media strategy. • Worked with local wine shop to develop marketing strategy, print advertising, radio advertising and promotion, Facebook promotion and in-store programs. Achieved traffic increase for wine tastings within an overall traffic decline. Developed successful loyalty program that 1200 customers have joined to date. • Created a brochure for a speech pathologist that resulted in increasing her sales by 90%. She had to add staff to manage her caseload. • Co-created marketing strategy for life coach that increased her client base by 45% in Year 1. • Created name and tagline for Social Media from Scratch: With the right ingredients to grow your business. CHATEAU STE. MICHELLE WINERY, Seattle, WA Brand Manager, Domaine Ste. Michelle • Rebranded $20M sparkling wine from concept through market entry, achieving 52% sales growth in a flat category. Moved brand from last to #2 position, just behind Korbel. • Designed and executed research plan defining consumer, and brand positioning. Managed quantitative efforts to test appeal of new package and ad campaign. • Led teams that created Celebrity Toasts ad campaign that performed 24% above norm, POS materials that increased displays 22%, and award-winning sales literature. • Created Celebrate in Style Millennium program featuring Christie Brinkley that achieved 112% of sales goal.

    $83.33 /hr
    11 hours
    5.00
  7. Kelly F.

    Kelly F.

    Master Copywriter

    United States - Last active: 1 day ago - Tests: 3 - Portfolio: 9

    Kelly is a highly-ranked copywriter who specializes in all forms of digital communications, from web pages to email auto responders. Backed by her deep understanding of the new social media economy, Kelly cultivates powerful social identities for small businesses, helping them achieve extraordinary engagement, conversion and customer allegiance. She has been writing content online for the last 13 years and has assisted numerous companies across a wide variety of industries, from health care to automotive, along the way. Her experience in ecommerce, Internet marketing and email marketing gives her the leading edge on helping entrepreneurs generate measurable results across social technologies. Kelly holds a creative fire for using words to build a sense of culture and lifestyle around company brands, resulting in customer loyalty and increased sales. She excels at speaking to audiences in the language they use, appealing to their emotions and engaging them in a conversation – the hallmark of successful copywriting.

    $70.00 /hr
    65 hours
    5.00
  8. Zach Pardes

    Zach Pardes

    PR, Marketing & Social Media Pro

    United States - Last active: 14 days ago - Tests: 4

    www.linkedin.com/in/zpardes Marketing, PR, advertising & communications pro. New market categories. Launches. Relaunches. Start ups. Funding campaigns. Mergers. Acquisitions. Corporate communications & investor relations. Current and former clients include: Corporate: Amazon, Nike, Virgin, Tropicana, ESPN, First Watch, Darden Restaurants, Stew Leonard's, Chuy's Tex Mex, Lennar, KB Home, Toyota, Nokia, Discovery Networks, Electronic Arts (EA), Stein Mart Tech & Mobile: Flickr, GOQii, Lightricks (Facetune), DevriX, Coveroo, Hooked, Row Sham Bow, Chegg, TeamChat, Indix Health/Wellness: Allergan, Smith & Nephew, Nemours, Moffitt Cancer Center, Compass Research, Human Performance Mentors Hospitality: Wyndham, Marriott, Hyatt Regency, Peabody Hotels, Rosen Hotels Consumer Packaged Products: Javatino, Buddy Fruits, Zico, Fuji Film Finance/Fin Tech: Merrill Lynch, Citi, E*Trade, Vesta, MX (Money Desktop), B2R Finance Clean Tech: CALMAC, BuildingIQ, KGS Buildings, Dynamic Air Quality Solutions, Ox Paperboard, Integrated Environmental Solutions (IES) Non-Profit: Big Brothers Big Sisters

    $111.11 /hr
    123 hours
    4.99
  9. Chase Roberts

    Chase Roberts

    Web Copywriter and Content Strategist

    United States - Last active: 1 month ago - Tests: 2 - Portfolio: 8

    ***About Me***_______________________________________________________________ I specialize in one thing and one thing only: writing personality-packed, research-based copy that gets you results online. Currently, I work full-time at Rocket Media, a web design + internet marketing agency (http://rocketmedia.com/). Over the past few years, I've written online content for dozens of our clients in a punctual, professional manner. For what it's worth: I have a B.A in Communications and an M.B.A focused in marketing. So, yeah, I work hard. ***What I can wordsmith for you***_______________________________________________ *Website content (home page, about us page, product pages, etc) *Landing pages *Email newsletters *Blog Articles *Ebooks *Case studies *Social media contest copy *PPC and Social Ads *Transactional emails *Email automation workflows Note: If you need me to work with a team, I have experience working with web designers and developers to write copy for responsive website redesigns. ***How we'll work wonderfully together***______________________________________________ Any writer can say they're professional, so let me show you that I am by explaining the best way we can work together. (Note: Obviously this process can change depending on the work—especially for smaller projects—but it's a good starting point). *Step 1: One FREE 1-hour call* Before you commit to hiring me, we can talk in more detail about your project, including: *What your big goals are (web copy is merely the means to a larger end) *What your current problems are *What results do you want to get out of my services (dolla dolla bill, y'all!) *More about you and your target audience Hit me up on Skype to chat about these details. After the call, I'll detail a scope of work, time needed to complete the work and pricing. If we jive, then it's on to... *Step 2: Deep dive research* Feeling comfy enough to hire me? Good. All good copy is research-based copy. So at this point I'll uncover more about: *Who you—or your brand— are so that I can write in your tone of voice *Your products and services, so I can uncover their features and benefits *The specifics of your target audience, using the right tools and online research methods (how deep I go here depends on how well you know your audience and your budget) *Step 3: Create a strategy and/or needed deliverables* Once I've gather enough information, I'll create a plan of attack and/or review deliverables with you. These can include: *Target audience personas *Voice and tone guides *Email workflow overview *Editorial calendars (for articles and newsletters) This will get you and I on the same page before I write a word. *Step 4: I write; you review* Self explanatory. You'll receive a copy deck to review, and we'll hash it out cage-match style. *Step 5: Measure and adjust* If we're working together on an on-going project and I have access to analytics of any sort, I'll use what I learn from that to alter the copy or adjust how I writer for the next assignment. Step 6: You and I party and leave each other 5-star reviews. Because, in the end, we should enjoy life. :) Sound good? Looking forward to hearing from you soon.

    $50.00 /hr
    278 hours
    4.95
  10. Maximilian G.

    Maximilian G.

    Results-Driven Sales Copywriter

    United States - Last active: 3 days ago - Tests: 8

    Every word you write needs to have a purpose. For me ... that purpose is increasing engagement and driving a sale. As a copywriter, I specialize in creating sales letters that capture a reader with the headline, and leave them wanting more. As they read sentence by sentence, they dive into a web of emotional appeal, backed by logical reasoning, and finally a no-brainer call-to-action that creates a conversion for your business. My goal is to exceed your goals. It is to get you more sales, more revenue, more profit, and more time so that you can live the life that you want to live ... all while providing your customers with a value-adding solution that will make their lives better for finding you. So if you're looking for sales copy that will skyrocket your sales, and bring you truckloads of cash, then contact me now.

    $57.00 /hr
    54 hours
    5.00