Proactive Digital marketing specialist- SEO,SEM,SMM,ORM,PPC,Email mrkt
Hard Core "SEM PPC Manager (Google Adwords | Microsoft Adcenter | Yahoo Search Marketing | Facebook | Bidvertiser PPC)"
1. Build, grow and optimize online marketing programs (Affiliate, SEM, display, comparison shopping, mobile) in order to acquire new customers, increase retention and drive profitable sales
2. Responsible for the day to day management of the online marketing programs, including budgeting, forecasting, accruals and reporting
3. Serve as the day to day reports for traffic, user engagement, conversions to the clients.
4. Ensure all online marketing channels are aligned with brand marketing calendars while keeping an eye out for potential issues and/or opportunities
5. Track, measure and report online marketing performance on a regular basis
6. Evaluate and recommend new online marketing opportunities and technologies
7. Providing regular reporting of web analytics, on -line advertising, and email marketing campaigns
8. Driving online marketing programs from creative ad development through campaign reporting
- Creating and Managing Campaigns
- AdWords Reports
- Advanced AdWords Concepts
- Conversion Tracking Setup
- Email and Affiliate Marketing
- Online Reputation Management
I use data driven decision making to plan, execute, analyse, and optimize programs that drive traffic to the corporate websites and increase engagement and conversion amongst website visitors. Leveraging a good working knowledge of Google Analytics and AdWords and SEO/SEM best practices, I associate deeply with my clients projects to build the corporate brands across a variety of digital media including owned, paid and social media.