Business Writer , Internet Marketing and Social Media Expert.
Words are the lens to focus one’s mind - having belief in this statement always makes me emphasize on Excellence through Proficiency at all level of life. I welcome you to the profile of an award-winning internet marketing and social media expert, who is also a published author and accomplished platform speaker based in London.
Over the last 6 years I have established an impeccable reputation for results-driven training as a personal business coach. Having coached hundreds of people in every English speaking country, I focus my attention on teaching small business owners and entrepreneurs how to leverage the internet with "Purpose Driven Marketing" by teaching them how to promote their unique value over sales pitches.
I provide training and mentoring to recruiters and sourcers as well as Internet research services to recruitment teams. I have also worked on projects not related specifically to recruitment. I take on as many projects as I can that help me learn more about Social Media for business. I have particularly enjoyed the work I have done for charities and non-profits. My award-winning research has appeared in a wide range of journals, including the Journal of Service Management, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Marketing Management, International Journal of Market Research, Journal of Retailing and Consumer Services, etc.
Currently, I am a Professor of Customer Experience and Marketing Strategy at ESCE International Business School, Paris, France, Visiting Fellow at Cranfield University School of Management and holding visiting professorships at LUMSA University in Rome, Italy and the University of Valencia in Spain. Below the fold, I am a frequent keynote speaker at public and in-company seminars and conferences around the world and an experienced senior marketing manager and management consultant with an active, international portfolio of Blue Chips clients from the financial services, retail, luxury goods, and the energy sectors, which I always advice on customer experience strategy, profit enhancement, customer behavior, best practice, and business development.
My areas of expertise include customer experience strategy and management, customer experience quality, marketing strategy, the influence of marketing activities and customer experience on consumer behavior and the financial performance of organizations, Executive Recruiting, Organizational Consulting, Governance, Executive Compensation, Member and Guest Services, Interim Management, Management Development, Executive Coaching, Hospitality Staff Training, International Wine Workshops and Chapter Education Programs.