Marketing Strategists

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Hire a marketing strategist today to shape marketing tactics that can help you find a sustainable competitive advantage in the marketplace. These creative professionals can help with market research and formulate content marketing strategies, email marketing strategies and other online marketing strategies that can help you build your brand, increase sales and position yourself profitably in the market.

Marketing strategy involves developing a tactical plan for conducting market research, identifying effective tactics and creating a "marketing machine" that achieves business goals, like increased sales and brand awareness. On Upwork, the world’s largest online workplace, you’ll find marketing strategists who can create marketing plans for small businesses and professionals around the world.

Browse Marketing strategy job posts for project examples or post your job on Upwork for free!

Marketing strategy Job Cost Overview

Typical total cost of Upwork Marketing strategy projects based on completed and fixed-price jobs.

Upwork Marketing strategy Jobs Completed Quarterly

On average, 1,081 Marketing strategy projects are completed every quarter on Upwork.

1,081

Time to Complete Upwork Marketing strategy Jobs

Time needed to complete a Marketing strategy project on Upwork.

Average Marketing strategy Freelancer Feedback Score

Marketing strategy Upwork freelancers typically receive a client rating of 4.64.

4.64
Last updated: June 1, 2015
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  1. Michele W.

    Michele W.

    Marketing, Strategy, and Editing Specialist

    United States - Last active: 8 days ago - Tests: 2 - Portfolio: 4

    Multifaceted freelancer with years of experience executing highly effective marketing campaigns, as well as a proven track record in editing both fiction and non-fiction projects. Seasoned in developing marketing strategies for book promotions, events, and social media marketing. I'm a passionate freelancer and I take pride in my work. I'm easy going, fun to work with and a great communicator.

    $36.67 /hr
    161 hours
    5.00
  2. Michelle Rojas-Soto

    Michelle Rojas-Soto

    Award-Winning Marketing Expert: Strategy, Research, Execution

    United States - Last active: 13 days ago - Tests: 9 - Portfolio: 4

    ***5-Star Client Feedback, Top 10% Skills Tests, 10+ years delivering Client Success Have my expertise, education and professionalism working for you: I have managed a company, earned an MBA and consulted in Marketing with companies of all sizes, industries and stages of development. My strengths are: * Marketing Strategy for Profit Growth * Marketing Implementation * Forecasting & Budgets * Business Strategy & Business Plans * Social Media Marketing * Market Research * Marketing Assessment & Review I have directed online and offline campaigns, including research-based pricing strategy. I have also written high impact marketing plans, website content, press releases, blogs, newsletters, articles and promotional videos. I am extremely creative and analytical. My past experience includes working with Fortune 500 clients as well as start ups, small businesses and non-profit organizations in the US and Europe.

    $100.00 /hr
    335 hours
    4.90
  3. Michael Epstein

    Michael Epstein

    Accomplished Online Marketing, Growth Strategy & Operations Expert

    United States - Last active: 6 days ago - Tests: 7 - Portfolio: 4

    I know first-hand how to craft successful brands and profitable businesses. Starting with a few hundred dollars and no marketing budget, the company I founded achieved a million dollars in sales in its first year and continued to expand, generating tens of millions in revenue. As CEO, I was responsible for leading everything from sales and marketing, web development, and operations to personnel management and award-winning product development. As my company grew as a leading manufacturer, distributor and retailer of consumer electronics and software, the company also acquired several distressed online businesses and reinvigorated these brands with new products, marketing, and distribution. These refocused businesses again began to grow and flourish. Having cultivated a successful corporation with global reach, the company was acquired in 2013 by private capital buyers. I'm now helping numerous businesses from start-ups to $100M+ organizations understand how to grow their online traffic and brand engagement, achieve their online performance goals, and efficiently integrate their online & offline operations. As a multi-year Inc. 5000 CEO, I am an intuitive, driven leader with diverse functional experience, strategic mindset, and a tenacious commitment to the utmost excellence in people, performance, products, and processes. I offer a proven ability to swiftly analyze and execute key business drivers to grow top line and increase operational efficiency in a fast-paced environment. I'm known as being relentlessly focused on strategic business process improvement and value creation for all stakeholders. Areas of Excellence • Entrepreneurial Leadership • Online Marketing through Cost Per Click, Email Automation and Inbound Marketing Tactics Including Search Engine Optimization, Public Relations, Affiliate Programs and Social Media • Ecommerce • Conversion Rate Optimization Utilizing Analytics Analysis, Split Testing, & Other User Experience Measurement Tools • Website Development and Launch • Business Processes, Strategy and Optimization • Marketing/Operational Strategy, Development, Data Analysis & Action Planning • Online Sales and Content Platform Development • Automating and Outsourcing Routine and Complex Tasks • Team Building • Deal Negotiation and Strategic Partnerships • Customer Service Protocols REACH YOUR TARGET MARKET Are your online marketing efforts falling flat? If you're unsure about how to reach out to and engage with your target market, you're not alone. Developing a measurable and scalable, truly effective marketing campaign requires a highly-specialized, comprehensive understanding of SEO, PPC marketing, social media, email platforms, and analytics that most businesses don't have the time or resources to develop. With my experience helping businesses reduce cost per acquisition and increase conversion rates by up to 50%, I will help you create and implement a cohesive online marketing strategy, scalable campaign and an engaging message that reaches true potential buyers. ACHIEVE WEBSITE PERFORMANCE GOALS You shouldn't have to adjust your business to fit your software. Your software should fit your business. Publishing and ecommerce platforms such as Magento or Wordpress can be easy to use, but your business is unique. These platforms allow for customization that is impractical for those who would rather be building their business than learning how to build websites and analyze conversion metrics. By spearheading the development of revolutionary front- and back-end features that offered robust usability and advanced functionality, my company thrived as an efficient, multi-million dollar corporation. I can help amplify your company's online experience, from developing custom search algorithms and customer loyalty programs to automated order management processes that vastly improve transparency and reduce processing times. I will analyze and implement ways to improve your customer experience and site performance, helping you convert more of your existing traffic into leads/customers. GET MORE DONE WITH LESS Often, staff are forced to spend much of their time on administrative or repetitive tasks, leaving significantly less time to focus on their primary responsibilities and strengths. Thoughtful, skilled business process optimization can pinpoint ways for streamlining and automating processes to relieve bottlenecks, maximize efficiency, and prevent costly and time-consuming errors by up to 90%. I will help you dramatically lower costs and increase productivity through tailored innovations such as inventory management systems, creating key management metrics, and utilizing qualified outsourced labor. GET IN TOUCH Schedule a free consultation to discuss what we can achieve together.

    $138.89 /hr
    558 hours
    5.00
  4. Cathleen Lewis

    Cathleen Lewis

    Senior Marketing and PR Strategy Executive - US Based

    United States - Last active: 4 days ago - Tests: 3 - Portfolio: 17

    Cathleen Lewis has over 20 years global marketing experience. She established her consulting company in 2009, following several high-profile positions with top agencies and Fortune 500 companies including Ogilvy & Mather, DDB Needham, and Hilton Hotels among others. I have been recommended by my clients as one of the top freelancers on Odesk and I even have been contacted to interview as a contractor representative by Odesk on the side. NOTE REGARDING JOB SUCCESS STAT: I have more than 20 jobs open with past clients. Leaving these jobs open allows them to hire me periodically at the original rate that they hired me at. Some dating back to 2009. This erroneously skews this statistic down since Odesk sees these jobs as “not complete” for the purpose of their statistic. I choose to leave those jobs open as a nod to their loyalty, so, that statistic reflects those jobs as "not completed" but in actuality they are just ongoing and open for the reasons I stated above. I have a lot of high profile experience, however, I also enjoy smaller clients too and always exceed my clients’ expectations. I have an approachable style and believe in candor in communicating with clients. I have successfully led teams as small as three and as large as twenty-five and enjoy a collaborative, productive work environment. I am also well versed in leading metrics, analytics and remarketing platforms Google Analytics, Improvely and Adrolll among others. Here are some additional areas I have a lot of experience in: Online Strategy and Implementation Oversight Graphic Design (Social Media Promotions, Brochures, Direct Mail) Overall Website Development and Design Public Relations Social Media Strategy + Facebook, LinkedIn Advertising PPC including Adwords (I am a Google Agency) Project and Team Management Brand Integration Event Planning/Management Celebrity Endorsement – A –list Entertainment Global Conference Planning and Oversight - 350+ attendees Crowdfunding Strategy and Implementation SEO – Oversight Affiliate Marketing Marketing and Communications Management Loyalty Program Administration I have proven my ability to lead strategy and development of any campaign, brand or initiative involving many stakeholders and am adept at gaining consensus across multiple constituents when necessary. In other words, I play well with others. Also, please keep in mind, I do not do any spec work, commission only or performance only based projects, so please don't ask. I am extremely creative and have extensive experience on big as well as small budgets... There just needs to be a budget. Also, I will be raising my rates at year end, but will honor my current rate with clients who contract with me before the end of December, 2014. I look forward to working with you.

    $166.67 /hr
    615 hours
    4.74
  5. Dragan Stankovic

    Dragan Stankovic

    SEO/SMM/PR/Publicity/Comms/Online Marketing Strategy/Translation

    Serbia - Last active: 1 day ago - Tests: 8 - Portfolio: 14

    Strong white hat SEO skills, I continue to grow and follow closely, on daily basis, all changes introduced by Google, incl. latest Penguine modifications. I am very careful with job selection, I don't apply or take what I can not deliver for sure. No generic emails/applications. Highly experienced in SMM, particularity Facebook marketing. I would be a perfect choice for jobs that need a prompt reaction regardless of the amount of job or time of the day. I love to work with start-up projects, ideally customer-oriented (customer perception related) jobs. SEO is my personal favorite, but I don't believe in fix-and-go solutions - it has to be a constant process. Online Marketing specialist, established blogger, ex TV & Radio journalist and as an ex PR executive with an extraordinary technical skills and advanced web development techniques and intensive experience with several major international organizations, mostly within communications, on-line marketing and customer-support departments, I can cover variety of jobs. I joined oDesk only in December 2014, but I have done/participated in more than 30 on-line marketing related projects through other similar platforms over the last 2 years. Here - so far, so good: 5 stars, happy clients, above expectations execution. I transcribe and do translations, only when I am bored and available due to lack of other jobs that I enjoy more, but if I apply for it, you can expect it done in highly professional manner. Voice-over in Serbian is my additional formidable skill - over 20 years of TV/Radio experience. Due to family issues, I need to start working from home only. Therefore, I seek online jobs, with entry level/low rates included, in order to get some positive feedback to continue climbing around here, but I am not really interested in data-entry jobs without added value.

    $18.89 /hr
    338 hours
    5.00
  6. Danielle B.

    Danielle B.

    Marketing Strategy + Execution

    United States - Last active: 4 days ago - Tests: 3

    Top 10% on oDesk Internet Marketing Test / Top 1% on Elance Internet Marketing Test Accomplished senior marketing professional with the ability to provide creative, innovative, enthusiastic, and forward-thinking. >Strategic / Business / Marketing Planning >Interactive Marketing >Website Management / Content / CMS >SMM / Social Media (Including Listening, Engagement, Advertising) >SEO & SEM >Creative Development / UI / Testing >Promotion Strategy / Management & Execution >Email Marketing / Database / Direct-Marketing >Sales Promotion / Lead Generation >Visual Merchandising & Ecommerce >Media Planning & Buying >Qualitative & Quantitative Research

    $55.56 /hr
    505 hours
    4.56
  7. Arpi A.

    Arpi A.

    Marketing Plan and Strategy Specialist

    India - Last active: 2 days ago - Tests: 9 - Portfolio: 2

    I am good at creating a holistic Marketing/Business strategy and have been working on formulating Marketing/Business Strategy projects from past 2 years. I have worked across different sectors like Auto Mobile, e-Commerce, Education, Entertainment, Fashion, Healthcare, Health and Wellness, IT..etc(To name a few). I have worked on promoting websites, Mobile APPs, Services and Product marketing. I have worked with clients in different parts of the worlds and have good knowledge of different markets. I have expertise over designing marketing strategies with focus on both online and offline activities. Apart from that I also have expertise working on academic projects and have expertise over a wide array of subjects. I have done MBA in ‘Marketing’ stream from one of the top 10 B-Schools in India. My vast experience and education makes me a good fit for Marketing/Business strategy projects. Following are my achievements at national level: • Runners up of ‘Mercur’, a national level simulation inter B-Schools marketing competition organised by IIM Indore • Runners up of ‘Marketing World Cup’, a national level inter B-School marketing competition organised by IMT Ghaziabad 2013 o 1st Place in ‘Masquerade’, an online e-Commerce simulation game o 1st Place in ‘Rugs to Riches’, a marketing strategy competition • Winner of ‘The World Cafe’, an intra-college B-Plan Competition • First place in ‘The Intellectual Affair’, a national level Consulting Competition organised by IIM Ranchi, 2013 • Won 1st place in ‘Wishlist’, a national level Promo-Video making Competition organised by SPJAIN, 2012 • Received ‘Star of the Learners Group’ Award for being the topper of the batch during the Initial Learning Program (ILP) (May, 2010) • Received ‘On the Spot Award’ two times for solving client critical issues (November, 2010 and August, 2011) • Received ‘Special Initiative Award’ during the ‘Road Safety Week’ (February 2012) • Appreciated two times for hardwork, dedication, commitment and quick learning abilities (2010 and 2012) I interned in an FMCG company and the project details are mentioned below: Project Brief: • Work details required a complete understanding of the product portfolio, thorough idea of the current model of distribution for the company and its competitors, check the visibility of the product in the shelf and cover the market with the sales officer in order to interact with the retailers • Understand consumer behaviour and monitor the sales of the promotional van operating in 4 villages near Kanpur Objectives: • Competitive analysis of Distribution Channel • To interact with consumers and understand reasons for not buying the product • To understand the BTL Activities & Promotion being undertaken with respect to competitors • To monitor and measure the BTL Activities Deliverables: • Comparative study of the distribution model • ‘Product Visibility’ report based on shelf placement of the product in the retail outlets with respect to competitors • Provide insights and suggest improvements based on the interaction with the consumers • Report on the effectiveness of the BTL activities in the rural areas and give recommendations • Comprehensive study of the market demand for the new product launched in Kanpur area

    $13.90 /hr
    931 hours
    4.71
  8. Javier A.

    Javier A. Agency Contractor

    Consumer Psychologist & Marketing Strategy Consultant

    United Kingdom - Last active: 5 months ago - Tests: 19 - Portfolio: 12

    I define the steps your company needs to follow in order to achieve your goals. I analyse your market, products and services, creating a future-proof strategy and brand image that engages with your target consumer. I am a freelance consumer psychologist with over 8 years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for Buyagift.com and a product manager for CofreVip. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law, as well as SEO-SEM and Community Manager qualifications. I am a freelance consumer psychologist with 7+ years of experience in the marketing world. Within my professional experience, I have worked as a data insight analyst for Yahoo!, a conference manager for The Financial Times Group, a market researcher for Ipsos Mori, a buyer and copy writer for Buyagift.com, product manager for CofreVip and as a trainee field engineering for Bridgestone. I have an MSc in Consumer Psychology, MSc in Marketing Research, BSc Business and BSc HR Management and Labour Law. I am Goolge Adwords Certified and HootSuite Certified. Moreover, I have SEO-SEM and Community Manager qualifications. As my client, you will have access to my extensive knowledge of branding and consumer behaviour to: -Hone your website with usability techniques that create a better experience for your online customers -Improve your Adwords Campaign and increase your CTR and ROI. -Redefine your brand image to emotionally engage with your customers and boost their loyalty -Enhance your web content by using SEO techniques and copy that is more attractive to your online customers -Manage your marketing strategy to follow a step-by-step route to successfully launch your product/services -Execute market research that can tell you who are the right target consumers for your product/services -Nurture your projects with an organized and professional mindset, always delivering to the highest standards -On-demand translations from English into Spanish, excellent copywriting skills and an eagle eye for proofreading -Work with attention to detail, creativity and out-of-the-box thinking to achieve your goals I look forward to working with you

    Associated with: V&A

    $19.00 /hr
    768 hours
    4.88
  9. Nilesh C.

    Nilesh C.

    High Conversion Digital Marketing Strategy- Adwords / Ecommerce / SAAS

    India - Last active: 15 days ago - Tests: 20 - Portfolio: 20

    ____________________________________________________________________________________ About - An alumnus of Loyola College with over 23 years experience in marketing, branding, and sales. Successfully managed several strategic marketing initiatives for top notch national and international organisations. Astute sense of business dynamics and hands-on expertise in digital marketing technology that translates to profits for businesses. When not immersed in converting Analytics data to actionable marketing plans to improve ROI for customers, keeps track of the latest trends in digital marketing. ____________________________________________________________________________________ If you need help in developing advertising campaigns that convert to high sales you are at the right place. Every campaign I manage consistently delivers high returns on investment. I achieve this with clear cut strategies using insights from analytics data, conversion testing, research findings and client briefings. Twenty plus years of experience in marketing, branding and sales and 5+ years expertise in automated marketing software including Adwords and Analytics goes into creating each of these high performing campaigns. Most projects I take up involve managing Adwords and improving conversions for ecommerce/SAAS businesses where campaign performance is measured by tracking sales revenue directly in Analytics. Even in lead generation projects that I handle, results are measured by tracking call-to-action goals such as form submissions, sign ups, downloads, video views and phone calls. I can work as part of your existing team, bring in my own team or build a new team from scratch. I get directly involved in every aspect of the project till it is nurtured to a stage it can be handled by other members of my team. Of course this is done only after approval from the client. If you run an online marketing agency I can provide my services on a white label basis. This means while you take care of the customer-facing work, I support your project in the background. Here are a couple of thoughts to remember while choosing online marketing services. Just as bestsellers need imaginative minds not simply a word processor, great campaigns need strategic thinking not just automated software. Also keep in mind, just like an unreadable ECG report in a doctor’s hand saves lives, insights from Analytics data can keep your business healthy. Thank you for stopping by. I would be interested in hearing about challenging projects I could add value to. So do get in touch. Regards, Nilesh Sanghvi 9144-23450420-Landline 9144-23450421-Landline 9144-25384015-Fax 91-988461115 – Mobile nilesang - Skype

    $27.78 /hr
    764 hours
    4.53
  10. Aleksandra Voropaieva

    Aleksandra Voropaieva

    Project mngt/Operations mngt/Marketing strategy/Business development

    Ukraine - Last active: 1 day ago - Tests: 2 - Portfolio: 1

    I get a kick out of solving problems and shaping new businesses. The more complex is a problem, the more gratifying is solving. If you have a business problem that is interfering your ability to generate more revenue, streamline your operating costs, not bringing in as many customers as you'd like or isn't positively impacting your brand, then we should talk. I will work with you to understand your issue, partner with you to determine the best possible solution and work with you in implementing the solution. Helping small businesses and entrepreneurs accomplish what they set out to do is my passion. Having a brilliant business idea and setting up a business around it are two very different things. One needs creativity, passion, and critical thinking while the other requires discipline, follow-through, pragmatism, innovation and systematic implementation. I can work with you to overcome your issues and to make your business effective and profitable. My focus areas: 1. Business planning and market research - I provide business planning and market research services 2. Sales, Marketing and Business Development - Right from strategy development to the creation of sales and marketing collateral, implementation and project management of sales and marketing plans, I provide end-to-end services. 3. Quality Management (Lean Six Sigma, ISO 9001) - Are you looking to implement a Lean Six Sigma improvement project or get consulting support to prepare for your ISO 9001 audit? I can help. 4.E-Business Management/E-Commerce (Non-IT) - Whether you have an existing e-commerce business that you want to scale up or you're setting one up from scratch, my experience in setting up a wide range of e-commerce businesses will add value. 5. . Project Management - Whatever your business landscape, my extensive project management experience will make sure that your project runs smoothly, on time and within budget. I am very comfortable managing virtual teams and managing freelancers. I've delivered over ten successful projects in the last year alone. 6. Marketing and Communication strategy - If you need to deliver a clear message, build a reputation and strong brand experience, I'll do research for you, from your target audience and create a creative marketing strategy. If you have issues with the reputation I will take anti-crisis PR measures. 7. Loyalty marketing - I'll create a strategy for you that will increase your customer-life and boost your sales and even transform your brand into a Lovemark. Industry experience: 1. Customer care - I know how to make your clients love you and your company 2. E-commerce - I know the ins and outs of e-commerce business, how to build a successful sales funnel, mail sequence and how to keep clients engaged with the product and sales. 3. Marketing

    $22.00 /hr
    2,422 hours
    5.00