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Hire a marketing strategist today to shape marketing tactics that can help you find a sustainable competitive advantage in the marketplace. These creative professionals can help with market research and formulate content marketing strategies, email marketing strategies and other online marketing strategies that can help you build your brand, increase sales and position yourself profitably in the market.

Marketing strategy involves developing a tactical plan for conducting market research, identifying effective tactics and creating a "marketing machine" that achieves business goals, like increased sales and brand awareness. On Upwork, the world’s largest online workplace, you’ll find marketing strategists who can create marketing plans for small businesses and professionals around the world.

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Marketing strategy Job Cost Overview

Typical total cost of Upwork Marketing strategy projects based on completed and fixed-price jobs.

Upwork Marketing strategy Jobs Completed Quarterly

On average, 958 Marketing strategy projects are completed every quarter on Upwork.

958

Time to Complete Upwork Marketing strategy Jobs

Time needed to complete a Marketing strategy project on Upwork.

Average Marketing strategy Freelancer Feedback Score

Marketing strategy Upwork freelancers typically receive a client rating of 4.64.

4.64
Last updated: July 1, 2015
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  1. Michelle Rojas-Soto

    Michelle Rojas-Soto

    Award-Winning Marketing Expert: Strategy, Research, Execution

    United States - Last active: 28 days ago - Tests: 9 - Portfolio: 4

    ***5-Star Client Feedback, Top 10% Skills Tests, 10+ years delivering Client Success Have my expertise, education and professionalism working for you: I have managed a company, earned an MBA and consulted in Marketing with companies of all sizes, industries and stages of development. My strengths are: * Marketing Strategy for Profit Growth * Marketing Implementation * Forecasting & Budgets * Business Strategy & Business Plans * Social Media Marketing * Market Research * Marketing Assessment & Review I have directed online and offline campaigns, including research-based pricing strategy. I have also written high impact marketing plans, website content, press releases, blogs, newsletters, articles and promotional videos. I am extremely creative and analytical. My past experience includes working with Fortune 500 clients as well as start ups, small businesses and non-profit organizations in the US and Europe.

    $100.00 /hr
    336 hours
    4.90
  2. Michael Epstein

    Michael Epstein

    Accomplished Online Marketing, Growth Strategy & Operations Expert

    United States - Last active: 1 month ago - Tests: 7 - Portfolio: 4

    I know first-hand how to craft successful brands and profitable businesses. Starting with a few hundred dollars and no marketing budget, the company I founded achieved a million dollars in sales in its first year and continued to expand, generating tens of millions in revenue. As CEO, I was responsible for leading everything from sales and marketing, web development, and operations to personnel management and award-winning product development. As my company grew as a leading manufacturer, distributor and retailer of consumer electronics and software, the company also acquired several distressed online businesses and reinvigorated these brands with new products, marketing, and distribution. These refocused businesses again began to grow and flourish. Having cultivated a successful corporation with global reach, the company was acquired in 2013 by private capital buyers. I'm now helping numerous businesses from start-ups to $100M+ organizations understand how to grow their online traffic and brand engagement, achieve their online performance goals, and efficiently integrate their online & offline operations. As a multi-year Inc. 5000 CEO, I am an intuitive, driven leader with diverse functional experience, strategic mindset, and a tenacious commitment to the utmost excellence in people, performance, products, and processes. I offer a proven ability to swiftly analyze and execute key business drivers to grow top line and increase operational efficiency in a fast-paced environment. I'm known as being relentlessly focused on strategic business process improvement and value creation for all stakeholders. Areas of Excellence • Entrepreneurial Leadership • Online Marketing through Cost Per Click, Email Automation and Inbound Marketing Tactics Including Search Engine Optimization, Public Relations, Affiliate Programs and Social Media • Ecommerce • Conversion Rate Optimization Utilizing Analytics Analysis, Split Testing, & Other User Experience Measurement Tools • Website Development and Launch • Business Processes, Strategy and Optimization • Marketing/Operational Strategy, Development, Data Analysis & Action Planning • Online Sales and Content Platform Development • Automating and Outsourcing Routine and Complex Tasks • Team Building • Deal Negotiation and Strategic Partnerships • Customer Service Protocols REACH YOUR TARGET MARKET Are your online marketing efforts falling flat? If you're unsure about how to reach out to and engage with your target market, you're not alone. Developing a measurable and scalable, truly effective marketing campaign requires a highly-specialized, comprehensive understanding of SEO, PPC marketing, social media, email platforms, and analytics that most businesses don't have the time or resources to develop. With my experience helping businesses reduce cost per acquisition and increase conversion rates by up to 50%, I will help you create and implement a cohesive online marketing strategy, scalable campaign and an engaging message that reaches true potential buyers. ACHIEVE WEBSITE PERFORMANCE GOALS You shouldn't have to adjust your business to fit your software. Your software should fit your business. Publishing and ecommerce platforms such as Magento or Wordpress can be easy to use, but your business is unique. These platforms allow for customization that is impractical for those who would rather be building their business than learning how to build websites and analyze conversion metrics. By spearheading the development of revolutionary front- and back-end features that offered robust usability and advanced functionality, my company thrived as an efficient, multi-million dollar corporation. I can help amplify your company's online experience, from developing custom search algorithms and customer loyalty programs to automated order management processes that vastly improve transparency and reduce processing times. I will analyze and implement ways to improve your customer experience and site performance, helping you convert more of your existing traffic into leads/customers. GET MORE DONE WITH LESS Often, staff are forced to spend much of their time on administrative or repetitive tasks, leaving significantly less time to focus on their primary responsibilities and strengths. Thoughtful, skilled business process optimization can pinpoint ways for streamlining and automating processes to relieve bottlenecks, maximize efficiency, and prevent costly and time-consuming errors by up to 90%. I will help you dramatically lower costs and increase productivity through tailored innovations such as inventory management systems, creating key management metrics, and utilizing qualified outsourced labor. GET IN TOUCH Schedule a free consultation to discuss what we can achieve together.

    $138.89 /hr
    558 hours
    5.00
  3. Brandon Lipman

    Brandon Lipman

    Integrated Marketing & Strategy Consultant - Focus on Startups

    United States - Last active: 1 month ago - Tests: 6 - Portfolio: 4

    I have a deep passion for startups and love working with others to help them increase their sales. I founded multiple startups and have experience from small local businesses to high tech internet startups. Organization and productivity are my strong suits. I have extensive experience in sales, business models, marketing, conversion models, outsourcing, professional development. I can't wait to help you succeed.

    $70.00 /hr
    0 hours
    0.00
  4. Jamie Palmer

    Jamie Palmer

    Marketing Strategy, Social Media, Branding & Web Design

    United States - Last active: 8 days ago - Portfolio: 1

    Marketing Professional with expertise in strategic business development achieved through marketing and social media. Clear communicator able to synthesizes complex issues into messages that resonate with audiences and align with organizational goals, culture, vision and values. A specialist in the integration of executive storying techniques into strategic communication. Recognized for in-depth understanding and use of specialized digital marketing methods necessary for hyper-competitive industries; including IT, Marketing, Financial, hospitality and Professional Services. Acknowledged as a successful marketer and leader of individuals and corporate teams with diverse backgrounds and experience levels. Highly informed in the wide variety of methods and techniques used in corporate training and adult learners. Expert at building highly engaged online communities with leadership techniques. Jamie has recently contributed to Effingham, IL winning the Google eCity of 2014 Award through her Brandfluence™ Social Media Program. She has spoken at the Enviromental Business Council on Social Media and RI BAR Association to discuss "How Systematic Storying Can Help Lawyers Show Value in Sales Conversations."​ Her other featured topics are: "Story as a Means of Understanding the Other,"​ "Social Media Marketing ~ Monetizie your Profiles,"​ and "How Rhetoric Can be Your Best Friend in Business Development." We exist to help you succeed ~ In building your brand, increasing sales, launching your website, and accomplishing every detail on the road to success. Our brands are markedly different. Our clients are Outliers. Are you? What Outlier Marketing Group's clients are saying: OMG totally blew my expectations away! From their market research to their ability to grow your business, they are completely hands on and guide you through the whole process. They will assist you in anyway you see potential in your business as well as steering you clear of the pitfalls of social media. They are your one stop shop for ANYTHING media based, from menus, to table tents to comment cards, they have you covered. The knowledgeable staff has truly helped socially grow my business including growth through facebook, twitter, four square and even my own website and as a business owner the idea of keeping your name growing, expanding and fresh in the minds of the public is of top priority. I would definitely recommend OMG to any business big or small looking to take it to the next level. ~ Chris I was looking for a fresh and effective approach to marketing for my business that would get me past "the needle on the skipping record." I couldn't bring to life what I desired for my business. Working with Jamie has been enlightening, educational and very comprehensive. It's been a journey and I look forward to our weekly meetings with hope and excitement. She is patient, creative, versatile, and very articulate while creating my medical business image. I am truly blessed that I found someone like Jamie. It's more than just marketing, it's a business relationship with a woman who is passionate about creating my business so she can bring it to success. ~ Dr. Barbara For those of you business owners out there! After 13 years of running my own company, I have turned over all my marketing to Jamie Palmer. OMG - A Brand Building & Entrepreneurial Consulting Company We spent the first hour coaching this a.m. and the nerves in my brain are re-routing. Her approach to marketing and her abilities to produce results are unprecedented. She is one of the few who can bring a brand, a strategy, product, presentation, package and "LEAD GENERATION" together. While most can only do one or the other. I highly recommend her! Jamie is a rock star. Innovative, thorough and determined. Her competitive edge is invaluable and our sales reflect it. A natural entrepreneur, Jamie has the knowledge and experience to drive change. OMG’s impact on firefly has been incredible. She has personally coached me & our team through tough challenges to success. We are grateful to have found OMG, after a year, Jamie continues to exceed our expectations...rock star plain and simple. Kristie Campbell, Firefly Grill

    $45.00 /hr
    0 hours
    0.00
  5. Stephen J.

    Stephen J.

    Strategy / Marketing / Consulting / Innovation / Finance / MBA / VC

    United Kingdom - Last active: 2 days ago - Tests: 5

    Simply put, I deliver "growth". I'm an award-winning business strategist (AIB, CODiE), qualified in Marketing (CIM), Accounting (CIMA) and Project Management (PRINCE2) – and use these skills to increase + generate revenues and profits. I’m a specialist in strategy (business, financial, corporate), marketing (branding, viral, social, offline, pricing, metrics) and innovation (creativity, e-business, prototyping, high-tech). I offer 20 years global business experience in UK/US/EU (Corporate, Start-Up, Entrepreneur, Not-for-Profit), inc. 6 at C-level (e.g. CFO, COO) with first-class English skills, and 2 x masters' degrees [Accounting + Marketing]. I'm an expert in the strategic side of business, finance and marketing, inc. business cases (e.g. raised $15m in funding), product design (e.g. award-winning / award-nominated) & strategic planning (inc.: SWOT, ratios, PEST, KPIs, BCG matrix, trend analysis, Porter's 5 Forces, Value Chains, Ansoff Matrix, Balanced Scorecard, GE matrix and dozens of others.) I offer technical and commercial advice in strategy, marketing and/or finance, to levels that surpass MBA standards. I am also a published author, co-author and CEO-level ghostwriter. I provide a free (no-strings) consultation via Skype, a 100% confidential service and a 5-star guarantee (details upon request).

    $99.00 /hr
    609 hours
    4.99
  6. Paige S.

    Paige S.

    Digital Marketing Strategy & Account Management Extraordinaire

    United States - Last active: 1 month ago - Tests: 4

    Over the last 3 years, I have worked as a Digital Marketing Professional, specifically in the pharmaceutical / healthcare space. I specialize in the development and execution of data-driven Relationship Marketing strategy such as: targeting, messaging, segmentation, content management and measurement plans. Additionally, I have extensive digital Account and Project Management experience. I've worked with Big Pharma clients to manage the creation and execution of websites, iPad apps, video production, digital tools and emails to name a few. Now, I'm looking to partner with a great company that needs a reliable, innovative Marketer to deliver great results!

    $26.00 /hr
    0 hours
    0.00
  7. Abigail K.

    Abigail K.

    Business Planning/Strategy/Marketing /Analysis /Business Intelligence

    United States - Last active: 2 months ago - Tests: 1

    - Data analysis and visualization using Cognos, Tableau, Excel - Data mapping using GIS driven tools such as Microsoft MapPoint - Consumer purchase behavior measurement and analytics - Retail Retail Space management using JDA ProSpace - Marketing post-promotion analysis - Category & transaction/POS data analysis and insights - Consumer Insights (IRI panel and scan) - Retail data analysis: Walmart Retail Link, RSi - Experience querying databases using SQL, Access - Reporting using data warehouse tools Education: - MBA - MS Marketing - MS Certificate Business Intelligence & Analytics

    $65.00 /hr
    0 hours
    0.00
  8. Michelle Garcia

    Michelle Garcia

    Marketing Strategy | Web Marketing | VA Virtual Assistant | US Based

    United States - Last active: 4 months ago - Tests: 11 - Portfolio: 2

    First, I want you to know it will be my pleasure to help you grow your business. I am an entrepreneur and a big-idea person at heart. I have owned/operated businesses for over eighteen years. I am a reliable, problem solver who works efficiently but doesn't cut corners. Recently, in working with a client developing a marketing strategy for his 80K person list, he said to me, "That was the best conversation I've had in ten years." I have experience in marketing strategy, Facebook advertising, social media and email marketing campaigns. I also have experience in real estate investments, publishing a hard-copy newspaper and other various online businesses. There are too many individual skills to itemize here but below are some of the highlights. I am skilled in using various tools to implement an effective marketing strategy including: Online Marketing Email Marketing Wordpress Facebook Advertising - Use Audience Insights to target prospects by interests, behaviors, demographics; also use dark posts and Lookalike Audiences. I, along with my husband, started and operated a brick and mortar office furniture store in the bay area (CA) for ten years. We had thirteen employees (and a lot of headaches.) In an effort to simplify life, we closed the store. I invested in real estate rehab projects for a few years along with my husband. I know/understand marketing, email marketing, social media and business procedures. I love entrepreneurs because I am one and I know how hard it can be to run a business. I also know how a powerful plan faithfully executed can be a beautiful thing. I learn by doing. I've built Wordpress and template based websites. (To be clear, I don't know code therefore, I am not offering website development as a service.) I type 50+ wpm and am proficient in Microsoft suite products including Word, Excel, Powerpoint, and Publisher. I am a photographer and do my photo editing in Adobe's Lightroom and Photoshop. I am a stay at home mom who wants to work 20-30 hours a week. My kids are teenagers and don't require my full-time attention but I want to be here when they get home from school which is why working from home is a perfect fit. Lastly, life is too short to work with cranky people. I am a happy person, easy to work with, and I enjoy working with the same kind of people. Whatever the situation, I will be straight with you. I communicate well and I guarantee you won't be left guessing what is happening with your project. I am U.S. based and live in the Pacific Time Zone. I work varying hours from Monday through Saturday but not Sundays. Thanks for your interest and I hope we can work together soon.

    $27.78 /hr
    3 hours
    0.00
  9. Nilesh C.

    Nilesh C.

    High Conversion Digital Marketing Strategy- Adwords / Ecommerce / SAAS

    India - Last active: 19 days ago - Tests: 20 - Portfolio: 20

    ____________________________________________________________________________________ About - An alumnus of Loyola College with over 23 years experience in marketing, branding, and sales. Successfully managed several strategic marketing initiatives for top notch national and international organisations. Astute sense of business dynamics and hands-on expertise in digital marketing technology that translates to profits for businesses. When not immersed in converting Analytics data to actionable marketing plans to improve ROI for customers, keeps track of the latest trends in digital marketing. ____________________________________________________________________________________ If you need help in developing advertising campaigns that convert to high sales you are at the right place. Every campaign I manage consistently delivers high returns on investment. I achieve this with clear cut strategies using insights from analytics data, conversion testing, research findings and client briefings. Twenty plus years of experience in marketing, branding and sales and 5+ years expertise in automated marketing software including Adwords and Analytics goes into creating each of these high performing campaigns. Most projects I take up involve managing Adwords and improving conversions for ecommerce/SAAS businesses where campaign performance is measured by tracking sales revenue directly in Analytics. Even in lead generation projects that I handle, results are measured by tracking call-to-action goals such as form submissions, sign ups, downloads, video views and phone calls. I can work as part of your existing team, bring in my own team or build a new team from scratch. I get directly involved in every aspect of the project till it is nurtured to a stage it can be handled by other members of my team. Of course this is done only after approval from the client. If you run an online marketing agency I can provide my services on a white label basis. This means while you take care of the customer-facing work, I support your project in the background. Here are a couple of thoughts to remember while choosing online marketing services. Just as bestsellers need imaginative minds not simply a word processor, great campaigns need strategic thinking not just automated software. Also keep in mind, just like an unreadable ECG report in a doctor’s hand saves lives, insights from Analytics data can keep your business healthy. Thank you for stopping by. I would be interested in hearing about challenging projects I could add value to. So do get in touch. Regards, Nilesh Sanghvi

    $27.78 /hr
    764 hours
    4.53
  10. Steven D.

    Steven D.

    Marketing and Sales Expert, Business Plan and Strategy Development

    United States - Last active: 12 days ago - Tests: 9 - Portfolio: 1

    Not long ago I heard someone say, "If you think it's expensive to hire a professional, just wait until you hire an amateur". If you have an immediate need put me on it to bring solutions to you quickly. Every project you hire me for deserves a winning strategy. I live to create win-win-win scenarios because it brings you not just new repeat clients but many champion advocates. I am: * Highly resilient and persistent. * Focused and determined. * Friendly and amiable. * Interested and interesting. People tell me again and again I am a breath of fresh air. Steve

    $43.00 /hr
    1,336 hours
    4.41