PPC/SEM & Analytics Consultant: AdWords, GTM
Last active: 1 day ago
I am a certified Google AdWords Partner and Bing Ads Accredited Profesional.
I handle or have handled PPC for a variety of clients in multiple industries, both B2B and B2C, including ecommerce. I work comfortably with Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and retargeting solutions like AdRoll. I have also utilized several foreign-language paid search platforms, and worked with DSPs for larger media buys.
I rely heavily on tools like Google's AdWords Editor, Bing Ads Editor, and Facebook's Power Editor for planning and increased campaign management efficiency. I use Microsoft Excel and PivotTables as necessary to analyze campaign and website data, and break it down into easy-to-understand data- and talking points..
Google Analytics is an extremely important tool in internet marketing, so I will assist you and your developers in ensuring that it is set up to accurately track the most actionable data. I utilize advanced features like Custom Reports, Dashboards, Goal Funnels, Multi-Channel Funnels, URL tagging, and more.
I can likewise assist in a migration to Google Tag Manager, enabling us to work through GTM on future tag updates, instead of using valuable development time. This will also help us rapidly roll out additional "marketing" tags.
I am Google AdWords Individually Qualified - I've passed both the Advanced Search and Advanced Display exams - as well as a Google Partner and Bing Ads Accredited Professional. I am Google Analytics Certified as well.
My native language is English. I was born, raised, and educated in the United States.
On the technical front, I have experience running and managing websites on both Windows and Linux servers, including sites based on WordPress. I hold a Bachelor's degree in computer science and mathematics, and am adept at solving technical problems as well as explaining them clearly if and when the need arises. This is an important asset when working with online marketing, as in this computerized environment, elegant technical solutions are often necessary in order to improve data collection from various sources and accurately track and attribute conversion rates.
I look forward to hearing from you, and working with you to create a personalized solution for your advertising needs!